PKSI Primus Knowledge Solutions (MM)

Primus Knowledge Solutions Announces Second Annual Primus Luminary Awards to Recognize Organizations Offering Exceptional Customer Service SEATTLE, June 29 /PRNewswire-FirstCall/ -- Primus Knowledge Solutions (NASDAQ:PKSI) today announced the second annual Primus Luminary Awards to recognize organizations that provide exemplary customer service on the Web and within call centers, help desks, and via electronic communications channels. The Primus Luminary Awards were created in celebration of National Customer Service Week (Oct. 4-8, 2004) and include the following three categories: -- Best Customer Service (Call Center + Self-Service) -- Best Help Desk Service -- Best Electronic Communications Management Solution A panel of independent judges comprised of industry experts will review all the Primus Luminary Award entries and determine the winner. Judges include Bill Rose, founder and executive director of the Service and Support Professionals Association (SSPA), and Esteban Kolsky, senior research analyst, Gartner, Inc. In order to qualify, organizations must have annual sales of $100 million or above and provide documentation that proves they meet all of the criteria for each award category. "Last year's competition was fierce, and along with the judges Primus was pleased to recognize Microsoft Corp., MAPICS, Inc., and Lexmark International as the winners in each of their categories," said David Ridout, vice president of marketing and business development at Primus. "We encourage every company that meets the award criteria to enter the 2004 Primus Luminary Awards so we may acknowledge the ones that are committed to servicing their customers best." To enter the 2004 Primus Luminary Awards or for more information, go to http://www.primus.com/newsevents/luminaryAwards/. Award applications will be accepted now through Friday, July 30, 2004. There is no cost to apply and no limit to the number of categories a company may enter. Winners will be announced on Monday, Oct. 4, 2004. About Primus Knowledge Solutions, Inc. Primus Knowledge Solutions develops award-winning software that enables companies to provide a superior customer experience via contact centers, help desks, Web self-service, and electronic communication channels. Primus technology powers every interaction with knowledge to increase customer satisfaction and reduce operational costs. The company continues to receive industry accolades for its robust product suite. In 2003, Primus received the STAR Award for "Best Support Technology Vendor" from the Service & Support Professionals Association (SSPA), was recognized for its trend-setting products and named one of the "100 Companies that Matter in Knowledge Management" by KMWorld magazine, and received the CRM Excellence Award from the editors of Customer Interaction Solutions magazine. Global organizations such as Allied Irish Bank, The Boeing Company, CompuCom, EMC, Ericsson, Inc., Fujitsu Limited, Inc., IBM, Eastman Kodak Company, HSBC, Orange, Motorola, 3Com, and T-Mobile rely on Primus technology to enhance their customer service and support initiatives. Visit http://www.primus.com/ for more information. NOTE: Primus, Primus Knowledge Solutions, Primus Answer Engine, Primus eServer, Primus eSupport and Primus eServer iView are registered trademarks or service marks of Primus Knowledge Solutions, Inc. Other products and company names mentioned in this press release may be the trademarks of their respective owners. Any statements, expectations and assumptions contained in this press release that do not describe historical facts, such as statements about the integration, performance, use, and deployment of Primus products and the anticipated results constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. There is no guarantee that these results will actually occur. Any forward-looking statements contained in this release are based on current expectations, are not guarantees of future performance, and are subject to a number of risks and uncertainties. Factors that could cause actual results to differ materially from current expectations include the following: difficulties encountered in the integration, deployment, or implementation of the Primus products and customer's systems; failure in the customer's widespread adoption and use of the Primus products; quality of the customer's database of solutions; fluctuations in customer demand; use of the Web as a delivery vehicle for customer support or eCRM solutions; risk resulting from new product introductions and customer acceptance of new products; rapid technological change; the risks associated with competition and the rapid consolidation of competitors; continued growth in the use of the Internet; the ability of Primus to manage its growth and integration efforts and the ability of Primus to compete successfully in the future, as well as other risks identified in Primus' Securities and Exchange Commission filings, including but not limited to those appearing under the caption "Factors Affecting our Future Operating Results" in Primus' Report on 10-K filed in March of 2004. The extent of return on investment of Primus products is specific to our customer's experience. CONTACT: Kristin Treat of Primus Knowledge Solutions, +1-206-834-8325, or mobile, +1-206-954-8790, or . DATASOURCE: Primus Knowledge Solutions, Inc. CONTACT: Kristin Treat of Primus Knowledge Solutions, +1-206-834-8325, or mobile, +1-206-954-8790, or Web site: http://www.primus.com/

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