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Lamaze Pregnancy and BabySteps Toddler to Fill the Need of Expectant and New Parents With Summer and Fall Launches NEW YORK, April 17 /PRNewswire/ -- Based on the success of Lamaze Parents, Lamaze Para Padres and BabySteps -- magazines with a total readership of 17.6 million -- iVillage Parenting Network announced today it will launch Lamaze Pregnancy in July and BabySteps Toddler in September. "These two new titles will focus on educating expectant and new parents with content that is exclusively written by healthcare professionals who help these parents every day," said Gregg Zegras, Senior Vice President and General Manager, iVillage Parenting Network, Inc. "With these magazines focusing on early pregnancy and the toddler years, we now have the preschool parent covered in print, online and on television, presenting an unparalleled opportunity for advertisers." Lamaze Pregnancy is the only Lamaze International-endorsed publication that provides moms-to-be with the critical information they need during the early stages of pregnancy. The magazine will show women how to strengthen their body and mind during the first and second trimesters to have a healthy pregnancy in preparation for a natural labor and birth. When Lamaze Pregnancy debuts in July, it will be hand-delivered by ob-gyns to newly pregnant women at their first prenatal visit. Starting in 2007, the magazine will be published twice annually with an expected total circulation of one million. BabySteps Toddler, developed in partnership with the National Association of Pediatric Nurse Practitioners (NAPNAP), will help new parents raise healthy, happy children by focusing on starting good habits during the toddler years (ages 1 to 3). When BabySteps Toddler debuts in September, it will be distributed directly to parents in the pediatric office at their child's one- year well visit. Starting in 2007, the magazine will be published twice annually with an expected circulation of one million. "Each magazine will offer its readers credible, relevant and authoritative editorial written by those who know it best -- the healthcare professionals," said Sally Tusa, Editor-in-Chief of both titles. "By extending the Lamaze and BabySteps brands, we will go even further in providing parents-to-be and new parents with the information they want and need." Currently reaching 95% of new parents, iVillage Parenting Network is a leading source of prenatal and parental education at this critical life stage. Extending its brand beyond print, the Newborn Channel, iVillage Parenting Network's in-hospital television network, is the only targeted source of educational programming delivered in maternity wards, currently reaching more than 2.5 million new moms nationwide. For more information on Lamaze International or NAPNAP, visit http://www.lamaze.org/ or http://www.napnap.org/. Sources: 2004 Lamaze Parents/Lamaze Para Padres Reader Study, Beta Research; MRI Spring 2005 BabySteps Prototype; 2003 BabySteps Reader Study, CAS Inc.; CDC Birth Report, February 2002; 2005 Newborn Channel Viewership and Recall Studies, GfK NOP World. iVillage Parenting Network, Inc. is a wholly-owned subsidiary of iVillage Inc. About iVillage Inc. iVillage is "the Internet for women" and consists of several online and offline media-based properties that seek to enrich the lives of women, teenage girls and parents through the offering of unique content, community applications, tools and interactive features. iVillage Inc. (NASDAQ:IVIL) was established in 1995 and is headquartered in New York City. Average monthly page views for iVillage.com and its affiliate Web sites ("The iVillage Network") totaled 362 million for the quarter ended December 31, 2005. In March 2006, according to comScore Media Metrix, The iVillage Network ranked 40th among the top 100 Web and Digital Media properties with more than 15 million unique visitors in the United States and had an average reach of nearly 9% of the total online population and more than 10% of women 18+ online. Also, according to the same report, The iVillage Network was the number one "women's community site" and the number four "community site" overall on the Web. For more information about iVillage, visit http://www.ivillage.com/. DATASOURCE: iVillage Parenting Network, Inc. CONTACT: Suzanne Krauss of iVillage Parenting Network, Inc., +1-917-747-1836, or ; or Carl Fischer, iVillage Inc., +1-212-600-6502, or Web Site: http://www.ivillage.com/ http://www.lamaze.org/ http://www.napnap.org/

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