IAS Certified by TrustArc for Accountability,
Fairness and Transparency in AI Governance
NEW
YORK, April 29, 2024 /PRNewswire/ -- Integral Ad
Science (NASDAQ: IAS) a leading global media measurement and
optimization platform, today announced that it is one of the first
companies to receive TrustArc's recently launched TRUSTe
Responsible AI Certification, demonstrating alignment with the
highest standards of AI governance.
The certification, which was launched in March of 2024, is the
first AI certification focused explicitly on data protection and
privacy, and based on an evaluation of the AI system practices of
organizations against TrustArc's Responsible AI Assessment
Criteria.
"As an early adopter of TrustArc's Responsible AI Certification,
IAS is committed to leading the way in demonstrating transparency,
security and fairness in the development and deployment of our AI
systems," said Kevin Alvero, Chief
Compliance Officer at IAS. "We're excited to partner once again
with TrustArc on this important initiative, and we will continue to
model trust and transparency across our products and services."
TRUSTe's Responsible AI Certification Assessment Criteria are
based upon the leading AI global governance frameworks, including
the EU AI Act, OECD AI Principles, NIST AI Risk Management
Framework, ISO 42001, and others while being designed to ensure AI
is valid and reliable, explainable and interpretable, accountable
and transparent, privacy-enhanced, fair, safe and secure and
resilient.
"As the power and potential of AI systems increase rapidly, so
too does the need for companies that are committed to taking a
transparent, ethical approach to innovation in this space," said
Jason Wesbecher, CEO of TrustArc.
"We congratulate Integral Ad Science for demonstrating that
commitment by becoming one of the first companies to achieve our
Responsible AI Certification."
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
About TrustArc
As the leader in data privacy, TrustArc automates and simplifies
the creation of end-to-end privacy management programs for global
organizations. TrustArc is the only company to deliver the depth of
privacy intelligence coupled with complete platform automation that
is essential for the growing number of privacy regulations in an
ever-changing digital world. Headquartered in San Francisco and backed by a global team
across the Americas, Europe, and
Asia, TrustArc helps customers
worldwide demonstrate compliance, minimize risk, and build trust.
For additional information, visit www.trustarc.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.