HGGR Haggar (MM)

Haggar Chief Marketing Officer, Alan Burks, Named in Power List of Men's Fashion Industry's Most Influential Movers-and-Shakers DNR Power 100 List Names Burks For Fourth Consecutive Year DALLAS, Oct. 28 /PRNewswire/ -- Haggar Clothing Co. chief marketing officer, Alan Burks, has again been named in DNR magazine's (Daily News Record Men's Wear News and Trends) annual Power 100 List, released Monday, October 25, 2004. The DNR Power 100 List features the men's fashion industry's most influential movers-and-shakers of the past year. (Photo: http://www.newscom.com/cgi-bin/prnh/20041028/NYTH174 ) Burks makes the ranks for the fourth consecutive year, achieving the placement of 46 out of 100. Burks is in good company among other men's wear heavy hitters such as Ralph Lauren (#1), Giorgio Armani (#2), Tommy Hilfiger (#10), Kenneth Cole (#17), Donatella Versace (#59) and The Nordstroms (#55). Burks was noted as a man on the move, presiding over advertising and think tanks -- always looking for new business and licensing opportunities. DNR highlighted the latest multi-year license agreement with BMB Group Ltd. to further develop the Haggar(R) branded men's wear business in the United Kingdom and the Republic of Ireland. Burks also has Asia on his list of next continents to conquer. With a current license agreement in Indonesia, he is aiming for a partnership for 2005 in China where the luxury market is booming. About Haggar Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a leading marketer of men's casual and dress apparel and women's sportswear, with global headquarters in Dallas, TX. Haggar markets in the United States, United Kingdom, Canada, Mexico, South Africa and Indonesia. Haggar also holds exclusive licenses to use the Claiborne(R) trademark in the United States to manufacture, market and sell men's shorts and pants and to use the Kenneth Cole New York(R) and Reaction Kenneth Cole(R) trademarks throughout the United States to manufacture, distribute and sell men's tailored dress pants and men's classification dress and casual pants and shorts in men's classification pant departments. For more information visit the Haggar website at http://www.haggar.com/. http://www.newscom.com/cgi-bin/prnh/20041028/NYTH174 DATASOURCE: Haggar Clothing Co. CONTACT: Shelly Vandeven, Haggar Clothing Co., +1-214-956-4245, ; Marina Hoffmann, , or Genna Blackman, , both of LaForce & Stevens, +1-212-242-9353, for Haggar Clothing Co. Web site: http://www.haggar.com/

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