HGGR Haggar (MM)

Haggar Celebrates Political Differences and Puts ForeverNew Line of Clothing to a Mudslinging Test Clothes Look Good As New - With No Fading, No Shrinking, No Wrinkles and No Stains DALLAS, Oct. 1 /PRNewswire/ -- Today, Haggar Clothing Co., a leading marketer of men's clothing, put its ForeverNew(TM) line of clothing to a mudslinging test outside the FOX television studio in New York this morning during the Fox & Friends national cable show. Representatives for both the Democratic and Republican parties participated in a fun and messy mudslinging competition wearing ForeverNew shirts and pants. (Photo: http://www.newscom.com/cgi-bin/prnh/20041001/NYF155 ) "In the spirit of friendly competition between the political parties, we wanted to have fun and put the ForeverNew line of clothing to a real test with an old fashion mud fight," stated Shelly Vandeven, vice president brand marketing of Haggar Clothing Co. "Watching the mud fly and seeing the participants covered in mud from head to toe was a lot fun. It's nice to know that even after a mud fight and one laundering, the ForeverNew line of clothes will look as good as new with no fading, no shrinking, no wrinkles and no stains. We encourage everyone to vote this fall with confidence while looking his or her best. " The Haggar(R) ForeverNew clothing line includes men's dress and casual pants and woven and knit shirts for fall 2004, with shorts, sweaters, socks and other clothing ideas in development. Women's wear is scheduled to launch spring 2005. The unique fabric technology is used on 100 percent cotton and blended fabrics that lock in deep and vibrant colors, minimizing fading and shrinking, which maintain wrinkle-free and stain-resistant properties. The ForeverNew line of clothing can be machine-washed and dried many times and still look like new. The benefit of this unique fabric technology is most apparent in vibrant colors such as red, blue, green, black and khaki, which typically fade or bleed after machine washing. The ForeverNew line can be found in department stores nationwide. About Haggar Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a leading marketer of men's casual and dress apparel and women's sportswear, with global headquarters in Dallas, TX. Haggar markets in the United States, United Kingdom, Canada, Mexico and Indonesia. Haggar also holds exclusive licenses to use the Claiborne(R) trademark in the United States to manufacture, market and sell men's shorts and pants and to use the Kenneth Cole New York(R) and Kenneth Cole Reaction(R) trademarks throughout the United States to manufacture, distribute and sell men's tailored dress pants and men's classification dress and casual pants and shorts in men's classification pant departments. For more information visit the Haggar website at http://www.haggar.com/. http://www.newscom.com/cgi-bin/prnh/20041001/NYF155 DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann, , or Genna Blackman, , both of LaForce & Stevens, +1-212-242-9353, for Haggar Clothing Co. Web site: http://www.haggar.com/

Copyright