CLSTE Cellstar (MM)

CellStar to Distribute Samsung CDMA Product in Mexico CARROLLTON, Texas, March 30 /PRNewswire-FirstCall/ -- CellStar Corporation (NASDAQ:CLSTE), a value-added wireless logistics and distribution services leader, today announced that it is currently distributing Samsung product in Mexico. The Company is supplying the product to Unefon, one of its carrier customers in Mexico. Historically, Samsung has typically sold handsets directly to the carriers in Mexico; however, its customer base did not include Unefon until now. "We are very excited about the opportunity to provide Samsung product to Unefon," said Robert Kaiser, chief executive officer and President of CellStar. "This is another strategic milestone for CellStar in Mexico. This new opportunity will allow us to strengthen our relationship in Mexico with both Samsung and Unefon." CellStar is currently distributing two Samsung CDMA handset models to Unefon, the third largest carrier in Mexico. "We have made previous attempts to get our product into Unefon," said Oscar Lara, marketing & sales director of the Mobile Communications Division of Samsung Electronics Mexico. "It was a long process, but thanks to CellStar, we are now in a position to build a strong and successful relationship with Unefon. This is a major win for Samsung and we are excited about the new relationship with CellStar." About CellStar Corporation CellStar Corporation is a leading global provider of value added logistics and distribution services to the wireless communications industry, with operations in the Asia-Pacific, North American and Latin American Regions. CellStar facilitates the effective and efficient distribution of handsets, related accessories and other wireless products from leading manufacturers to network operators, agents, resellers, dealers and retailers. CellStar also provides activation services in some of its markets that generate new subscribers for its wireless carriers. For the year ended November 30, 2003, the Company reported revenues of $1.8 billion. Additional information about CellStar may be found on its website at http://www.cellstar.com/ . This news release contains forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. A variety of risk factors, including the Company's ability to implement its business strategies, to maintain its channels of distribution, continue to secure an adequate supply of competitive products on a timely basis and on commercially reasonable terms, improve its operating margins, secure adequate financial resources, maintain an adequate system of internal control, comply with debt covenants, and continually turn its inventories and accounts receivable, as well as changes in foreign laws, regulations and tariffs, new technologies, system implementation difficulties, competition, handset shortages or overages, terrorist acts, a decline in consumer confidence and continued economic weakness in the U.S. and other countries in which the Company does business and other risk factors, are discussed in the Company's Annual Report on Form 10-K and most recent Quarterly Report on Form 10-Q. Any one, or a combination of these risk factors could cause CellStar's actual results to vary materially from anticipated results or other expectations expressed in the Company's forward-looking statements. DATASOURCE: CellStar Corporation CONTACT: Sherrian Gunn of CellStar Corporation, +1-972-466-5031 Web site: http://www.cellstar.com/

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