ADSTW Adstar Wts 12/16/2004 (MM)

AdStar to Power Newspaper Listing Ad-Transaction Services for The Washington Post Top Major Daily Expands Relationship With AdStar; Extends Reverse-Publishing Process With AdStar's Integrated e-commerce Technology MARINA DEL REY, Calif., June 21 /PRNewswire-FirstCall/ -- AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW), a leading applications service provider of e-commerce transaction technology for the advertising and publishing industries, today announced that it has signed a contract with The Washington Post (TWP) to power a new online recruitment service. As part of the agreement, TWP will incorporate AdStar's technology that allows advertisers to create and schedule their print recruitment advertisements through an online order entry process. This service will use AdStar's XML Gateway to integrate into the newspaper's publishing system. With the help of AdStar's technology, TWP and washingtonpost.com will offer their advertisers the ability to purchase both newspaper and online ads in a single transaction which will take place on washingtonpost.com. The service will offer advertisers a number of pricing packages for print-only or a combination of print and online products. "The Washington Post has used our remote ad entry solution for many years, so we are pleased that the publication has once again turned to us to help expand its classified advertising efforts," said Leslie Bernhard, president and chief executive officer of AdStar. "Our Web-based ad-transaction technology makes it possible for advertisers that traditionally only created online recruitment advertisements to reverse publish their ads to print. While practically every newspaper offers online ads, the ability to take those ads, and republish them to print without forcing advertisers to resubmit them by e-mail, fax, phone or in person, has been a challenge for all newspapers. We have the technology to eliminate that challenge. Our services will make it easier for advertisers to reach the vast audience that faithfully reads The Washington Post and visits washingtonpost.com for instant access to the latest news and information." washingtonpost.com is published by Washingtonpost.Newsweek Interactive (WPNI). The Washington Post and WPNI are award-winning news, information and entertainment resources. More than 1 million people receive The Washington Post each Sunday while the online version of the publication is considered the number one major national news site for an affluent, educated and influential audience and has than 5.8 million unique visitors each month. Both The Washington Post and WPNI are divisions of The Washington Post Company. About AdStar, Inc. AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software, and web-based ad transaction services, as well as payment processing and content processing solutions provided through AdStar subsidiary, Edgil Associates, the industry's largest supplier of automated payment processing. Today, AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, the Newspaper Association of America's bonafideclassifieds.com, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers in more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is in North Chelmsford, Mass. Forward Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. For further information, please contact: Jeff Baudo of AdStar, +1-310-577-8255, ; or media, Kevin Wilson, +1-513-885-5520, , or broker, RJ Falkner & Company, Inc., +1-800-377-9893, , both for AdStar. DATASOURCE: AdStar, Inc. CONTACT: Jeff Baudo of AdStar, +1-310-577-8255, ; or media, Kevin Wilson, +1-513-885-5520, , or broker, RJ Falkner & Company, Inc., +1-800-377-9893, , both for AdStar Web site: http://www.washingtonpost.com/

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