Westfield Simplifies In-Mall Shopping with New Product Search Feature on Free Westfield Mobile App
August 10 2011 - 7:24PM
Business Wire
Westfield Group has set out to simplify the shopping experience
in each of its 55 malls throughout the U.S. with the launch of the
first-of-its-kind product search feature, now available via the
free Westfield App. This exciting new feature incorporates the
leading edge technology of Google Commerce Search, allowing
shoppers to browse the merchandise offerings of retailers located
in Westfield shopping centers.
The new product search capability makes shopping in a Westfield
mall even easier as shoppers can now browse by keyword searches.
With so many retailer and product choices available at each mall,
Westfield has made looking for specific products from its brick and
mortar locations simple and efficient. For example, a Westfield
shopper looking for gold sandals would enter that term in the
search bar of the free Westfield App and within seconds, the
shopper would see a list of gold sandals available from the various
retailers located in his/her preferred Westfield shopping center.
Product results can then be sorted by relevance, retailer and
price. Additionally, Westfield App users can choose to limit
results to a particular store, view larger images of products, read
detailed descriptions and compare prices. They can also add items
to their shopping list within the Westfield App or call individual
stores for more information and to check on local availability with
one click.
“Google Commerce Search provides an amazing experience to
Westfield shoppers because it allows them to find and discover
products in the mall more easily than ever before,” says Nitin
Mangtani, Group Product Manager for Google Commerce. “With this
mobile application Westfield shoppers can expect fast and relevant
product results, just as they expect from Google.com.”
The new product search feature builds on Westfield’s commitment
to make shopping convenient, easy and fun, including existing
Westfield App features which include a directory and map for all 55
centers in the United States, special retailer offers, movie show
times, shopping hours and the ability to remember the location of a
shopper’s parked car.
“Whether the shopper is looking for a very specific product or
general Back to School merchandise, the ability to search retailer
products effortlessly is of real benefit,” says Gary Williams,
Senior Executive Vice President, Management and Marketing,
Westfield.
The Westfield App, which was developed by Simplikate, a leading
developer of state-of-the-art mobile applications, is available for
the iPhone, Android and Blackberry. Product search is available now
for the iPhone and will be available for the Android and Blackberry
mid-August.
Demo Video:
http://www.westfield.com/uscentres/mobile/productsearch.html
Broadcast
(HD):http://m3-creative.com/dropbox/westfield_app_v3-1_hires.zip
Download Westfield Mobile
App:
For iPhone:
http://itunes.apple.com/us/app/westfield-malls/id397494939
For Blackberry:
http://appworld.blackberry.com/webstore/content/34001*Product
Search Feature Available Mid-August 2011
For Android:
https://market.android.com/details?id=com.simplikate.westfield&feature*Product
Search Feature Available Mid-August 2011
About Westfield
The Westfield Group (ASX: WDC), is an internally managed,
vertically integrated shopping center group undertaking ownership,
development, design, construction, funds/asset management, property
management, leasing and marketing activities and employing
approximately 4,000 staff worldwide. The group has investment
interests in 119 shopping centers in Australia, the United States,
the United Kingdom and New Zealand, with a total value of assets
under management in excess of A$58 billion. In the U.S., the Group
has a portfolio of 55 shopping centers that are home to more than
9,000 specialty stores and compromise approximately 63 million
square feet of leasable space in California, Connecticut, Florida,
Illinois, Indiana, Maryland, Nebraska, New Jersey, New York, North
Carolina, Ohio and Washington. For further information, please
visit: www.westfield.com.
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