NEW YORK, Sept. 3, 2014 /PRNewswire/ -- MOKO Social
Media Limited (NASDAQ GM: MOKO; ASX: MKB), a provider of highly
tailored mobile social community platforms for organized groups,
announced today a strategic partnership with the USA TODAY Sports Media Group. The partnership
will bring MOKO's sports-centric digital and mobile app properties,
specifically REC*IT and RunHaven, to the USA Today Sports Media Group.
REC*IT, the new intramural and fitness mobile application
bringing new-age connectivity to college campuses across the U.S.,
is currently launched on over 850 schools. Millions of active
college students participating in intramural and fitness programs
across these campuses are, for the first time, able to access
recreational sports schedules, individual rankings and team results
on mobile devices. Students can also consume fitness content,
communicate with teammates and share updates to social networks
with the REC*IT app.
Another MOKO platform, RunHaven.com, is dedicated to running
enthusiasts and will feature content for all levels of runners and
individuals focused on living an active and healthy lifestyle. The
platform focuses on supporting runners who want to access great
content via mobile devices. From training schedules and advice, to
nutritional information and recommendations, users can enjoy and
share content with friends and the active RunHaven community.
"While MOKO is building out its sales team and ad delivery
operations, the USA TODAY Sports
Media Group will empower us to immediately offer REC*IT and
RunHaven inventory to advertisers that are targeting these targeted
and coveted demographics," said Ian
Rodwell, Founder and CEO of MOKO. "We are delighted to enter
into this partnership, and look forward to a long, successful
relationship."
MOKO's young, active and engaged users, combined with
USA TODAY's focus on mobile and
social audiences, creates a strong media and ad sales partnership.
The collaboration will include sales of digital advertising
sponsorships, and joint production and syndication of content
across MOKO's mobile assets. USA
Today's Sports Media Group currently has more than 40 million
monthly active users in its network and features some of the top
premium advertisers in sports. The partnership provides
USA TODAY's advertising partners
with the opportunity to reach engaged and social users as well as
an active sports audience.
"People talk about mobile-first, but our mindset is really
almost mobile-only," said Dave
Morgan, President of USA
TODAY Sports Media Group.
"The partnership provides us with access to highly social and
mobile users across MOKO's mobile applications and allows us to
continue to build on our leading position in the sports marketplace
focused on reaching young, mobile and social centric audiences,"
said Chris Pirrone, the General
Manager, Sports Digital Properties for the USA TODAY Sports Media Group.
About MOKO SOCIAL MEDIA Limited
MOKO identifies large
user groups around common interests and provides them with tailored
mobile applications with information relevant to that common
interest. These are developed entirely by MOKO and then distributed
at no charge to these groups and their members, in return for
exclusive access and advertising rights.
MOKO's flagship mobile app is REC*IT: an application that
reaches students at over 850 colleges and universities across the
US and Canada. REC*IT provides
free access to information about campus sports and recreational
activities. Whether students are spectators or participants of
campus sports, clubs and societies, this app provides the specific
information they need, together with social functionality such as
team chat.
In May 2014 MOKO launched
Bluenationreview.com (BNR), which has grown to become one of the
most visited active political groups on Facebook in the US. A new
non-partisan user-generated political App called VOYCIT will also
soon be launched. In December 2014
MOKO will also launch a specialist running community app called
RunHaven. RunHaven.com is for US recreational runners with event,
training, dietary and other runner-relevant information.
MOKO is listed on NASDAQ (MOKO) and the Australian Securities
Exchange (MKB)
This announcement is for informational purposes only and is
neither an offer to sell nor an offer to buy any securities, or a
recommendation as to whether investors should buy or sell.
Special Note on Forward-Looking Statements
This press
release contains information that may constitute forward-looking
statements and uses forward-looking terminology such as
"anticipate" "propose" "expect" and "will," negatives of such
terms or other similar statements. You should not place undue
reliance on any forward-looking statement due to its inherent risk
and uncertainties, both general and specific. Although we believe
the assumptions on which the forward-looking statements are based
are reasonable and within the bounds of our knowledge of our
business and operations as of the date hereof, any or all of those
assumptions could prove to be inaccurate. Risk factors that could
contribute to such differences include our ability to prepare
required documents in connection with the proposed offering, the
timing of regulatory review, performance of our shares on the
Nasdaq Global Market, and the performance of the United States and global capital markets
and companies in our sector, as well as factors relating to the
performance of our business, including intense competition we face;
failure to innovate and provide products and services that are
useful to users; our ongoing need for capital for investment in new
and existing business strategies and new products, services and
technologies, including through acquisitions; our dependence on
advertising revenues; the potential for declines in our revenue
growth rate and downward pressure on our operating margin in the
future; increased regulatory scrutiny that may negatively impact
our business; legal proceedings that may result in adverse
outcomes; failure to maintain and enhance our brand; uncertainty as
to our ability to protect and enforce our intellectual property
rights; and uncertainty as to our ability to attract and retain
qualified executives and personnel. The forward-looking information
provided herein represents the Company's estimates as of the date
of the press release, and subsequent events and developments may
cause the Company's estimates to change. The Company specifically
disclaims any obligation to update the forward-looking information
in the future. Therefore, this forward-looking information should
not be relied upon as representing the Company's estimates of its
future intentions as of any date subsequent to the date of this
press release. Our plans may differ materially from information
contained in the forward-looking statements as a result of these
risk factors or others, as well as changes in plans from our board
of directors and management.
Contact
Kayla Inserra
Account Supervisor
SpecOps Communications
212.518.7721
Kayla@SpecOpsComm.com
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SOURCE MOKO Social Media Limited