CHESTERFIELD, Mo., Sept. 30, 2016 /PRNewswire/ -- U.S. Farmers
& Ranchers Alliance® (USFRA®) is focused on answering questions
consumers have about how food is grown and raised, including
questions about sustainability practices on and around farms and
ranches. USFRA has released a short animated video, Farm On:
Sustainable Food Production, and educational infographics
highlighting sustainable farming and ranching practices. These
assets are educational tools, centered on sustainability where
water, soil, air and habitat are top of mind when considering
sustainable farming and ranching practices.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7939251-usfra-unveils-sustainability-video-infographics
"Sustainability is a vital part of our everyday lives as farmers
and ranchers, and we know consumers care about the environment when
it comes to how food is grown and raised," said CEO Randy Krotz. "Since not every consumer has the
opportunity to see farming first-hand, our goal is to bring the
farm to them. We hope watching this video and sharing these
infographics gives people a glimpse into the practices that farmers
and ranchers created and adopted to grow safe, nutritional and
sustainable food. Along with this approach, farmers and ranchers
carry a deep-rooted pride in environmental stewardship, knowing how
we farm today impacts generations to come."
In the newly released video and infographics, USFRA demonstrates
the sustainable practices farmers and ranchers implement. The
video, narrated by farmer Glenn
Brunkow of Kansas,
highlights farmers' and ranchers' goal to protect and maintain the
water, soil and air while caring for their farm animals. The
infographics visually demonstrate, in bite-size information,
sustainable farming and ranching practices.
The video highlights the following:
- Technology: precision farming tools like GPS to help
plant seeds and apply fertilizer in the right place and in just the
right amount
- Advanced Seeds: the ability to grow more crops on less
land and utilize the seeds strength to fight off certain pests
- Advanced Monitoring Tools: the ability to monitor
animals to ensure health and safety
- Water Conservation: irrigation systems to ensure a
precise amount of water application and usage
The series of infographics includes these and others:
- Consumer Perceptions around Sustainability and Farming:
results revealing consumer perception around sustainability and how
food is grown and raised
- Pillars of Sustainability: what farmers and ranchers are
doing to improve the water, soil, air and habitat on and
around their land and animals
- Sustainability: Defined: the definition of
sustainability in terms of farming and ranching
- Technology, Sustainability and Continuous Improvement:
information demonstrating how farmers and ranchers are using
technology to do more with less
Both the video and infographics demonstrate the importance for
others to also understand why and how farmers and ranchers focus on
sustainability. Farmers and ranchers value sustainability and have
the responsibility and goal to grow and raise food that is
nutritional and safe.
USFRA's new video can be found at
https://www.youtube.com/watch?v=pk1d7vBBvnE and the new
infographics can be found at
http://www.fooddialogues.com/sustainability-infographics.
About U.S. Farmers and Ranchers Alliance®
(USFRA®)
U.S. Farmers & Ranchers Alliance (USFRA)
consists of about 100 farmer and rancher led organizations and
agricultural partners representing virtually all aspects of
agriculture, working to engage in dialogue with consumers who have
questions about how today's food is grown and raised. USFRA is
committed to continuous improvement and supporting U.S. farmers and
ranchers' efforts to increase confidence and trust in today's
agriculture. To learn more, visit our website at
www.fooddialogues.com. You can also find USFRA on Twitter, Facebook
and YouTube.
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This news release was wholly or partially funded by one or
more Checkoff programs.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/us-farmers--ranchers-alliance-unveils-animated-video-and-infographics-emphasizing-importance-of-sustainability-on-farms-and-ranches-300337120.html
SOURCE U.S. Farmers & Ranchers Alliance