CAULIPOWER, The Better-For-You Brand Reinventing America’s Favorite Comfort Foods, Announces Veteran CPG Executive Tyler Ricks as New CEO
May 08 2024 - 9:30AM
CAULIPOWER, the better-for-you brand that has been disrupting the
frozen aisle with delicious, better-for-you, gluten-free
innovations since 2017, has named veteran CPG executive, Tyler
Ricks, as the new CEO of the company. Ricks joins CAULIPOWER from
the beverage brand, Super Coffee.
Ricks has been a member of CAULIPOWER’s Board of Directors since
2022. With his move to CEO, the company will now benefit from his
extensive experience as a strategist and an operator. His
appointment comes as the company commits itself to a new phase of
growth building off momentum created by nine new product launches
in the last year. The brand will continue its mission to reinvent
America’s favorite comfort foods, so consumers never have to choose
between taste, health, and convenience.
“Tyler’s exemplary leadership skills and experience are the
perfect fit for CAULIPOWER and our next phase of growth driven by
innovation. With his thirty years of experience across food and
beverage, and half of that time focused on premium better-for-you
brands, the company could not be in more reliable hands. I am
absolutely thrilled to see what the future holds with Tyler on
board. He is the best in the business,” said Gail Becker,
Founder, CAULIPOWER.
“Gail is a unique breed of founder who built an award-winning
$120M+1 brand from nothing in very little time by disrupting a
category where consumers were desperate for new choices. I am
looking forward to partnering with her and continuing to benefit
from her insights across brand, innovation, and sales,” said
Tyler Ricks, CEO, CAULIPOWER. “CAULIPOWER has
already accomplished so much, but what excites me most is the
future growth potential of the brand and leading this outstanding
team.”
Classically trained in brand management, innovation and sales at
PepsiCo, Ricks has previously been a leading executive and investor
in the better-for-you food space helping companies like Plum
Organics (acquired by Campbell’s), Bear Naked Granola (Kellogg’s),
Yasso Frozen Greek Yogurt (Unilever), Wholesome Sweeteners (Whole
Earth Brands), and others through dynamic growth periods and
successful exits. Additionally, Ricks has held four CEO titles, 15
Board of Director seats, and invested in over 40 businesses. His
experience ranges from leading pre-revenue start-ups to being the
CEO for companies like Einstein Noah Restaurant Group – with 1,200
locations and $650M in revenue.
Marc Seguin, who led the company over the last two years during
a transitional period will step down. “On behalf of the CAULIPOWER
Board of Directors and all our employees, I would like to thank
Marc for his contributions and wish him the best,” said Ricks.
CAULIPOWER products can be found in 25,000 stores nationwide.
Check out all CAULIPOWER products near you at
www.eatCAULIPOWER.com.
ABOUT CAULIPOWERCAULIPOWER uses the magic of veggies and the
power of taste to reinvent America’s favorite comfort foods.
CAULIPOWER's first innovation, cauliflower crust pizza, created a
white-hot category in 2017. Today CAULIPOWER is the #1 cauliflower
crust pizza and #1 gluten-free pizza in the U.S. and has even been
featured as an answer on Jeopardy! In addition to stone-fired
cauliflower crust pizzas, the CAULIPOWER family of innovative
products now includes cauliflower & chickpea-coated all-natural
chicken tenders, nuggets and bites, veggie-based gluten-free frozen
meals, baked (never fried) cauliflower-crusted pizza bites, and
more.
Founder and mother of two sons with Celiac Disease, Gail Becker,
left a successful corporate career in 2016 and set out to innovate
the frozen food aisle. It remains her mission to eliminate the need
for consumers to ever have to choose between taste, health and
convenience. CAULIPOWER believes that no matter who you are, or how
you eat – gluten-free, plant-based, vegetarian, or even flexitarian
– you deserve delish.
CAULIPOWER is brought to you by Vegolutionary Foods, a company
of "never-been-dones," inspired by what people want. Find
CAULIPOWER in 25,000 stores nationwide and get recipe inspiration
at eatCAULIPOWER.com and @CAULIPOWER.
MEDIA CONTACTCarrie Bernstein, Managing DirectorA-Game Public
Relationscarrie@a-gamepr.com
Kim Shane, Senior Account ManagerA-Game Public
Relationskim@a-gamepr.com
1 SPINS, Total Brand Sales L52 wks ending 3/24/24