Heritage Distilling Company, Inc. ("HDC" or "Heritage"), a leading
craft distiller of innovative premium brands, is honoring veterans
ahead of the 80th Anniversary of D-Day through a new three bottle
limited release series (available together or individually) of its
widely popular Special Operations Salute ("SOS") whiskey lineup.
The new limited series includes three unique editions capturing
three examples of the more than 2 million Allied personnel involved
in “Operation Overlord”, the largest ever assembled military
effort, on June 6, 1944 – “D-Day”. With three uniquely branded
offerings under the categories of “Air”, “Land”, and “Sea”, and
label artwork commissioned through famed military artist and
active-duty Special Operations veteran Michael Solovey, a portion
of the proceeds from each sale is donated to carefully vetted
nonprofits who partner with Heritage Distilling Company to support
active duty and retired military personnel, first responders and
their families.
An additional component of support through this
limited D-Day whiskey series includes Heritage’s sponsorship of the
Green Beret Foundation’s latest effort commemorating Special
Operations: a thirty minute documentary about Special Operations on
D-Day called, “Unknown Heroes: Behind Enemy Lines at D-Day,” and a
coming multi-part podcast capturing the 80th anniversary ceremonies
in Normandy, France on June 6, 2024.
Sara Kellerman, Heritage Distilling co-founder and former Army
officer and Blackhawk helicopter pilot said, “We believe in the
power of community and recognize the profound significance of D-Day
to veterans and their families. Through our Special Operations
Salute program, we strive to positively impact the lives of those
who have served our country. As we approach the 80th anniversary of
D-Day, join us in raising a glass in appreciation and support of
our military heroes and their families.”
“We are thrilled to be deepening our partnership with
Heritage Distilling Company as we launch the first Jedburgh Media
Channel’s documentary ‘Unknown Heroes: Behind Enemy Lines At D-Day’
on this 80th anniversary of D-Day,” said Charlie Iacono,
president and CEO of the Green Beret Foundation. He noted, “This
television documentary, airing on over 200 television channels
across the country and the forthcoming multi-part podcast from the
pending June 6, 2024 ceremonies in Normandy, highlight the pivotal
role and sacrifices made by our first special operators known as
the Jedburghs. It also highlights the extraordinary undertaking in
defeating the Axis powers, specifically the nearly 160,000 Allied
soldiers from 16 nations as they stormed the beaches of
Normandy. We are grateful for Heritage Distilling for
supporting the Green Beret Foundation, partnering to tell this
important story and honoring our heroes who went to Normandy by
air, land and sea. This three-bottle collection of bourbon will
highlight the greatest military mission ever undertaken and, of
course, pay homage to the Greatest Generation. Proceeds from this
collection will continue to build momentum and fuel our
foundation’s mission to serve all generations of Special Forces
warfighters.”
As part of recognizing the 80th D-Day anniversary on June 6,
Heritage will dedicate a portion of each sale to several partner
organizations supporting active and retired military members, first
responders and their families. Created in November 2023, HDC’s
Special Operations Salute whiskey program has raised more than
$80,000 for partner charities in just its first few months of
offering. The land, sea and air editions of this SOS whiskey
edition are each 101 proof to honor the 101st Airborne Division of
the United States Army, which descended behind enemy lines on June
6, 1944, establishing a foothold for the Allied forces in Normandy
and significantly contributing to the success of the D-Day
invasion. Each bottle is priced at $95. Customers who purchase
three bottles will receive a complimentary 8 x 10 frameable
lithograph commissioned by Heritage from artist Michael Solovey
titled “To the Guns”.
What initially started as a limited fundraising initiative with
1st Special Forces Group (Airborne) – raising nearly $150,000 for
Special Forces-related charities local to Joint Base Lewis-McChord
eight years ago – has evolved into a nationwide initiative through
partnerships with organizations such as: Green Beret Foundation,
Army Special Operations Foundation, Special Forces Foundation,
Special Forces Association Chapter 16, The Foundation for
Exceptional Warriors, The Honor Foundation, HunterSeven Foundation,
Idaho Backcountry Veterans, Camp Benesi, Marine Raider Foundation,
Special Forces Brotherhood Motorcycle Club: WA Chapter, Warriors In
Motion, Better Back Nine Foundation, Joint Task Force K9s (JTFK9s),
K-9Line, Southern Cross Service Dogs (SCSD), and HDC’s newest
partner, Shields and Stripes. Non-profit organizations interested
in raising funds for their organizations through the program can
complete an intake form on the Special Operations Salute
webpage.
The whiskey in the three-part D-Day series is a 5-year straight
bourbon whiskey mashed, fermented, distilled and aged in-house by
Heritage and is available both as a three-piece package or
individually. It carries an aroma of sweet wheat, toasted toffee
and vanilla caramel with tasting notes of dried apricot, toasted
oak, cinnamon, leather and almond husk, all beautifully balanced at
101 proof.
For more information and to purchase the Special Operations
Salute Whiskeys and Heritage’s other award-winning spirits, visit
heritagedistilling.com.
About Heritage Distilling Company, Inc.Heritage
Distilling Company, Inc.®, currently a subsidiary of Heritage
Distilling Holding Company, Inc., was co-founded in 2011 by Justin
and Jennifer Stiefel and U.S. Army Veterans Drew and Sara
Kellerman. Heritage is among the premier independent craft spirits
distilleries in the United States offering a variety of whiskeys,
vodkas, gins and rums produced mainly from local, sustainably
sourced ingredients. Heritage is the most awarded craft distillery
in North America by the American Distilling Institute for the past
ten years out of more than 2,600 craft distilleries. To accelerate
its national wholesale distribution growth strategy, Heritage
founded the Tribal Beverage Network (TBN) to collaborate with
Native American tribes and develop Heritage-branded distilleries,
brands, and tasting rooms and to develop brands unique to the
tribes, to serve patrons of tribal casinos and entertainment
venues, creating compelling social and economic benefits for
participating tribal communities while allowing the tribes another
channel through which to exercise tribal sovereignty. Alongside the
Special Operations Salute series, HDC's remarkable lineup of
premium whiskies, gins, vodkas, rums, and ready-to-drink cocktails
includes acclaimed spirits such as Stiefel’s Select, Florescence (a
collaboration with celebrity chef Danielle Kartes), Cocoa Bomb
Chocolate Whiskey, Elk Rider®, BATCH NO. 12®, and the HDC series
featuring more than 20 naturally flavored vodkas, among others.
About the Green Beret Foundation and
its new D-Day DocumentaryThe Green Beret Foundation is a
501(c)3 tax-exempt non-profit foundation honoring our commitment to
Green Berets past and present by providing Special Forces Soldiers
and their families with emergency, immediate, and ongoing support.
“Unknown Heroes: Behind Enemy Lines At D-Day” is a 30-minute
documentary from the Jedburg Media Channel. The show documents the
Operational Groups and the Jedburgh Teams instrumental to the
success of the Allied invasion. It will be broadcast on nearly 200
television stations across the country starting June 6, 2024,
raising awareness of the Green Beret Foundation’s mission. The
Jedburgh Media Channel is an official program of the Green Beret
Foundation, recounting the stories about, and inspiring the next
generation of, Green Berets who serve with honor and distinction.
More information and an official trailer of the show can be found
here.
Contacts:
HDC
Investor Inquiries |
HDC
Media Inquiries |
Scott Eckstein |
Anne Donohoe |
heritage@ksca.com |
heritage@kcsa.com |
(212) 896 1210 |
(732) 620 0033 |
|
|
Green Beret Foundation Inquiries |
|
Jenna Angues |
|
jenna@greenberetfoundation.org |
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(210) 846-7661 |
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