Work Truck Solutions’ Cutting-Edge Merchandising Features Offer Competitive Advantages in Today’s Market
May 07 2024 - 10:09AM
Work Truck Solutions®, the leading authority on commercial
vehicles, continues to see vehicle inventory being replenished, and
is excited to highlight several features that revolutionize how
work truck buyers interact with dealership websites. These
merchandising innovations not only make the shopping experience
more engaging, but also significantly streamline the process of
finding and purchasing commercial vehicles online.
Work Truck Solutions recognizes the distinct demands of
commercial vehicle dealerships and the critical influence that user
experience has on sales performance. In response, the company is
proud to introduce an array of innovative features designed to
streamline and enhance the buying process for commercial vehicle
buyers.
New Innovations to Drive Sales by Today’s Commercial
Vehicle Buyers
- Financing: Small/medium-sized business
shoppers may view financing as a barrier to their purchasing
process. To overcome this, Work Truck Solutions has delivered a
financing widget to simplify the process, enabling buyers to
estimate payments, be pre-qualified, and engage directly through
the dealership's website for financing.
- Transporting: In today’s environment, it is
common for commercial vehicle buyers to shop outside their local
market. With a website widget that alleviates the complexities of
vehicle transport, dealership sales teams and their buyers can
effortlessly quote, schedule, and track vehicle
transportation.
- Vehicle Alerts: Vehicle shoppers appreciate
being empowered to choose email alerts for vehicles about which
they have inquired. Notifications are sent when there is a price
change or if the vehicle leaves the lot, keeping these potential
buyers informed and engaging them to regularly revisit the
dealership’s site.
Key Merchandising Features Designed to Enhance the User
Experience
- Custom Vehicle Carousel: Catch the eyes of
business buyers by placing a customized carousel on select areas of
the dealer retail site, or target a specific vocation through a
custom page that includes a tailor-built carousel focusing on
specific criteria such as body type, body manufacturer, or any
other use case searches, making it easier than ever to direct
potential buyers to commercial listings.
- Banner Promos: Shoppers intent on searching
for their next commercial vehicle will appreciate direct promotions
on banners that feature special offers and dealer services. Simple
and clean, these banners can appear at selected intervals (e.g.,
after every vehicle listing, every fifth vehicle, etc.), providing
maximum visibility and engagement.
- Recently Viewed Carousel: Encourage continued
visitor engagement with a dynamic carousel that displays vehicles
site visitors have recently viewed, furthering their shopping
experience and ease of use.
- Similar Vehicles Carousel: Enhance the
visitor’s discovery process and their commercial vehicle purchase
odds by presenting additional on-lot vehicle choices similar to the
ones they have been viewing.
"Our mission at Work Truck Solutions has always been to
revolutionize the commercial vehicle market by empowering
dealerships with the solutions they need to succeed in a
digital-first world," stated Kathryn Schifferle, Founder and Chief
Vision Officer of Work Truck Solutions. "These platform features
underscore our dedication to streamlining the purchase process,
ensuring that our dealerships can offer unparalleled convenience
and efficiency to their customers. We're always excited to offer
our partners ways to elevate their operations, serve their
customers, and positively impact their bottom lines, and we’ll
never stop looking for ways to continue to do so."
About Work Truck Solutions
Work Truck Solutions is the smart technology platform that
serves the Commercial Vehicle Industry. End-to-end solutions such
as Comvoy.com, the national commercial marketplace, NuPropel, the
commercial vehicle-centric advanced fuel resource center, and CV
Showroom™, the smart digital catalog of commercial vehicles not in
stock, connect the dots between commercial vehicle buyers, dealers,
manufacturers and upfitters. This innovative technology is the
one-stop inventory management, operational analytics, and digital
marketing solution that maximizes commercial sales, customer
relationships and profitability.
- Financing and Transporting Widgets
Steve Henning
Work Truck Solutions
530-718-1885
steve.henning@worktrucksolutions.com