NEW
YORK, May 7, 2024 /PRNewswire/ -- In a
significant enhancement aimed at deepening consumer engagement in
the cannabis industry, POSIBL, at the forefront of sustainable and
technologically advanced cannabis cultivation, is delighted to
announce an upgrade to its ongoing partnership with Lucid Green,
the Smart Product Identifier (SPI) platform known for its
unwavering commitment to trust and transparency in the cannabis
sector. This collaboration is about adopting LucidConnect, an
advanced DTC marketing platform designed to offer unique insights,
education, and enjoyment in cannabis consumption.
With LucidConnect, consumers now gain access to meaningful
education about their POSIBL cannabis products, encompassing safe
consumption practices and engaging rewards, all through a simple
scan. This platform offers an immersive experience into the brand's
commitment to sustainability and detailed insights into each
product's composition. This evolution represents a pivotal step
forward in empowering consumers with comprehensive knowledge for
informed cannabis usage.
"Partnering with Lucid Green to adopt LucidConnect is a
thrilling step for us at POSIBL," said Christina DiPaci VP of Brand at POSIBL. "This
aligns perfectly with our core values of innovation,
sustainability, and transparency, allowing us to share the story
behind every product with our consumers, not just in words but
through engaging and interactive experiences."
Lucid Green's expertise in developing technology that bridges
the information gap between cannabis brands and consumers
complements POSIBL's pioneering approach to cannabis cultivation,
making this partnership a powerful force for positive change in the
industry.
"Leveraging our technology to fully support POSIBL's mission of
transparency, consumer education and rewards aligns completely with
our overarching mission as a company," remarked Filip Luneski, VP of Marketing at Lucid
Green.
LucidConnect Platform Highlights:
- Detailed Product Origins: Lucid Green provides a QR code
(LucidID) on every POSIBL item, offering product authentication, an
imperative for consumer trust in cannabis products.
- Learning: The platform enriches the consumer experience with
educational modules on product details, lab results, brand story,
and more.
- Rewards for Engagement: By interacting with the educational
content, users earn rewards, motivating a deeper connection with
the products they love and the stories behind them.
About POSIBL:
POSIBL is the cannabis farm of the future. Already the engine for
several of California's leading
brands, and over 2,000,000 units of packaged product to date,
POSIBL is redefining what it means to produce the highest quality
cannabis. Leveraging a state-of-art system that uses less to do
more, POSIBL brings the best greenhouse technology and expertise
from traditional agriculture into cannabis, and pairs it with the
best possible genetics to produce the perfect flower — grown in an
ethical, sustainable, free of pesticide and cost-efficient way,
year round. POSIBL's Smart Greenhouses use best in class climate
control, requiring less water per pound of flower, and are three
times more energy efficient than indoor growers. Combining
pesticide-free agro-technology and committed human talent, POSIBL
comprises a dedicated and gifted team who understand these state of
the art systems to perfection — believing in them to help improve
production and value with every harvest. With Good Will and Great
Work, Anything is POSIBL. For more information, please visit:
https://www.POSIBLproject.com.
About Lucid Green:
Lucid Green was founded in early 2018 with a singular mission of
building a standard for trust and transparency in the cannabis
ecosystem. Lucid Green's platform provides brand and retailers with
a touchless inventory management solution – increasing supply chain
efficiencies and cost-savings; and provides brands with a means to
manage their inventory and a channel to connect directly with
consumers. Lucid Green is the platform of choice with over 60
million LucidID's in the market. For more information, please visit
lucidgreen.io.
MEDIA CONTACT
Filip Luneski
377317@email4pr.com
332-250-6360
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SOURCE Lucid Green