NEW
YORK, May 7, 2024 /PRNewswire/ -- Serial
entrepreneur and angel investor Paulo
Andrez shares strategies for overcoming the risks that
stifle the dreams of would-be entrepreneurs in his new book Zero
Risk Startup: The Ultimate Entrepreneur's Guide to Mitigating Risks
When Starting or Growing a Business.
"There's no doubt that risk is at the center of the decisions of
wantrepreneurs and investors," Andrez writes. "If wantrepreneurs
reduce the project risk, their willingness to start a company
increases dramatically, and the willingness of investors to invest
increases as well."
Zero Risk Startup, published by Forbes Books, offers readers more than 100 tips
for mitigating risks and guides them through such topics as "Common
Excuses Not to Start a Business," "Risk-Averse and Overconfident
Entrepreneurs," and "How Artificial Intelligence Can Empower
Entrepreneurs to Mitigate Risk."
Andrez draws on his extensive personal experiences in business
and investing as he teaches readers how to recognize, evaluate, and
dramatically reduce different types of risks in their new
businesses by using a unique risk mitigation methodology he created
called MEFLO. Those letters stand for the primary risks businesses
face: market, entrepreneur/ team, financial, legal, and
operational.
"I have come across many projects that were initially turned
down by financial institutions and investors, but after a
well-executed risk mitigation process, even the risk-averse banks
were able to lend money," Andrez writes.
As an angel investor and an entrepreneur himself, Andrez has
helped numerous entrepreneurs with counseling or funding.
Throughout his book, he includes 28 short takeouts he calls "Zero
Risk Insights" that provide real-world examples of the ideas he is
sharing.
"To be an entrepreneur means to have your destiny in your own
hands, but this can be scary," Andrez writes. "However, being an
entrepreneur is definitely worth the risk, as the benefit of
entrepreneurial projects goes much further than the benefit that
comes to the entrepreneurs themselves. Entrepreneurship is
society's driving force, and it is constantly challenging,
improving as well as disrupting the quality of life for everyone in
every corner of the world."
About Paulo
Andrez
Paulo Andrez (pauloandrez.com),
author of the Amazon Bestselling book Zero Risk Startup: The
Ultimate Entrepreneur's Guide to Mitigating Risks When Starting or
Growing a Business, is a serial entrepreneur who started his
first business at age 18. He's an experienced angel investor and
venture capitalist who has personally founded and invested in over
50 companies and, through venture capital funds, has invested in
more than 200 companies. Since 2005, he has counseled thousands of
people worldwide in entrepreneurship-related topics. Governments
have also benefited from his knowledge. Some countries he has
provided consultation to include Estonia, North
Macedonia, Paraguay,
Portugal, Romania, Slovakia, Slovenia, and Turkey. Andrez graduated as an IT engineer
from Nova University in Lisbon,
Portugal, and he also has an MBA from the same
university.
About Forbes
Books
Forbes Books
(www.books.forbes.com) is the exclusive book publisher of Forbes.
Forbes Books identifies and selects
authors who are game changers and thought leaders in their fields.
They are people who recognize how publishing a book can elevate
their message and inspire audiences to better themselves and the
world around them. Since its launch in 2016, Forbes Books has grown into the premier
independent business book publisher.
Media Contact
Miguel
Casellas-Gil
Mcasellas-gil@forbesbooks.com
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SOURCE ForbesBooks