The touring pop-up is bringing the spirit of
Mexico and best in Mexican &
Mexican-American taste and culture to major cities
JERSEY CITY, N.J.,
May 2,
2024 /PRNewswire/ -- 1800® Tequila,
the world's most awarded tequila brand1, announces its
annual 1800 Taste Tiendita, an immersive pop-up highlighting the
best in Mexican & Mexican-American taste across music, fashion,
art, food and of course, tequila. In its second year, 1800 Tequila
is taking its 1800 Taste Tiendita on a nationwide tour throughout
the summer to cities including Atlanta, Chicago, Los
Angeles, Houston,
Miami, New York City, and San Francisco via a series of experiences
featuring local emerging Mexican & Mexican-American artists and
brands.
Found on every street corner filled to the brim with authentic
Mexican snacks, antiques, gifts, drinks and daily essentials,
tienditas are at the heart of Mexican culture. Buzzing with energy,
ranchera music, and even the neighborhood bartender, tienditas
encapsulate Mexico's true spirit
and taste. The 1800 Taste Tiendita will bring this Mexican cultural
icon to street corners throughout the country, and introduce the
best taste in tequila and in life to people throughout the
summer.
In time for Cinco de Mayo, 1800
Tequila will kick off the tour in New
York City on Thursday, May 2,
2024 for an evening of live performances by Girl Ultra,
tiendita-inspired 1800 Tequila cocktails curated in collaboration
with Chicano bartender Michael
Aredes paired with trending Mexican dishes, tunes by DJ
hellotones "el hijo de PueblaYork", hand-painted mural by visual
artists Melissa Santamaría, curated fashion displays by Creative
Director & Stylist César Alvarez from brands Montserrat
Messeguer, de Maria, & Gypsy Sport, and more.
"Let's go 1800 Tequila and New York
City! I'm excited to be headlining the 1800 Taste Tiendita,
and we're bringing the best taste in Mexican culture to our fans as
we celebrate Cinco de Mayo, from
the music and art, to the food and of course, the tequila," said
Mexican R&B artist Girl Ultra.
Building on the brand's annual 1800 Tequila Essential
Artist Series, a limited-edition bottle collection designed in
collaboration with emerging artists, the 1800 Taste Tiendita is
another testament to the brand's long-standing support and
amplification of emerging artists. Last year, for its inaugural
speakeasy-inspired 1800 Taste Tiendita in Los Angeles, 1800 Tequila partnered with the
likes of Sofia Elias, Jazmin &
Luis Garcia, Rick Montaño,
Richie Velazquez, Sofia Enriquez and Spanto from BornxRaised to
create a limited-edition merch per their artistic disciplines, only
available for purchase at the single-night pop-up. Finding massive
success and support from the Los
Angeles community through this debut, this second iteration
of the 1800 Taste Tiendita tour will feature various integrations
of Mexican and Mexican-American emerging artists across live music,
bespoke cocktails, fashion displays, artwork, and more. The
ever-evolving celebration will bring exclusive offerings to each
city it visits, ensuring local artists and brands are at the
forefront of every experience.
"Since its inception, taste has been at the forefront for 1800
Tequila. From tequila and music to art and fashion, for our
audience taste is everything," shared Lander Otegui, Senior Vice
President of Marketing at Proximo Spirits. "As the number one
super-premium tequila in the U.S., we are committed to sharing our
Mexican heritage and quality with fans as we bring the nostalgia
and ambiance of a traditional Mexican tiendita to cities across the
country."
To attend the 1800 Taste Tiendita and see when it reaches a city
near you, follow on Instagram @1800Tequila
and 1800Tequila.com. For the tequila fans enjoying
Cinco de Mayo at home, they can
recreate the custom 1800 Tequila tiendita-inspired cocktails – 1800
Tiendita Margarita, 1800 Tiendita Cantarito, 1800
Tiendita Carajillo – featuring familiar tiendita items such as
Jarritos, tamarind straws, coffee and grasshopper salt. Visit
1800Tequila.com/Drinks for the full recipes.
1 SOURCE: Based on awards received by 1800 from
Acadamia Mexicana del Tequila,
A.C. between 2001 and 2023
2 SOURCE: TABs Nielsen Sales 10/31/23
About 1800® Tequila:
1800 Tequila, the world's most awarded tequila and
the #1 super premium tequila brand in the U.S. 2, is
made with 100% Blue Weber Agave harvested at its peak in
Tequila, Mexico. Named after the
year of origin, 1800 Tequila has never wavered from its original
formula and distillation process. Now, as the best taste in
tequila, 1800 Tequila has reached category leadership through its
liquid superiority, deep-rooted Mexican heritage and
culture-driving collaborations with musicians and artists. The
iconic bottle is also recognized for its trapezoidal shape,
reminiscent of the centuries-old Mayan stone pyramids found
throughout Mexico. Please visit
1800Tequila.com and on Instagram @1800tequila to learn more about
the 1800 Tequila portfolio.
Trademarks owned by JC Master Distribution Limited. ©2024
Proximo, Jersey City, NJ. Please
drink responsibly.
Press Contact:
1800 Tequila
1800@exposure.net
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