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Current Price
189.10 Day's Range 192.99
164.075 52 Week Range 199.62
Market Cap
Previous Close
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Financial Volume
$ 9,965,522,725
Average Volume (3m)
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About Apple Inc

Apple designs a wide variety of consumer electronic devices, including smartphones (iPhone), tablets (iPad), PCs (Mac), smartwatches (Apple Watch), AirPods, and TV boxes (Apple TV), among others. The iPhone makes up the majority of Apple's total revenue. In addition, Apple offers its customers a var... Apple designs a wide variety of consumer electronic devices, including smartphones (iPhone), tablets (iPad), PCs (Mac), smartwatches (Apple Watch), AirPods, and TV boxes (Apple TV), among others. The iPhone makes up the majority of Apple's total revenue. In addition, Apple offers its customers a variety of services such as Apple Music, iCloud, Apple Care, Apple TV+, Apple Arcade, Apple Card, and Apple Pay, among others. Apple's products run internally developed software and semiconductors, and the firm is well known for its integration of hardware, software and services. Apple's products are distributed online as well as through company-owned stores and third-party retailers. The company generates roughly 40% of its revenue from the Americas, with the remainder earned internationally. Show more

Electronic Computers
Comp Personal/workstation
Cupertino, California, USA
Apple Inc is listed in the Electronic Computers sector of the NASDAQ with ticker AAPL. The last closing price for Apple was $189.98. Over the last year, Apple shares have traded in a share price range of $ 164.075 to $ 199.62.

Apple currently has 15,441,881,001 shares outstanding. The market capitalization of Apple is $2.93 trillion. Apple has a price to earnings ratio (PE ratio) of 30.25.

Apple (AAPL) Options Flow Summary

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AAPL Latest News

iPhone Sales Skyrocket in China, Nvidia Surges in Pre-Market Following xAI Fundraising, and More News

Apple (NASDAQ:AAPL) – In April, Apple’s iPhone sales in China surged by 52% compared to the previous year, recovering from a challenging start to the year. This increase comes despite...

Nvidia Profits Set to Challenge Historic High Market; GE Aerospace Announces New Hires, and More News

Earnings Nvidia (NASDAQ:NVDA) – Nvidia’s earnings, viewed as a barometer for the growing AI industry, will be released after the market closes on Wednesday. The results will also serve as a...

Apple and Île-de-France Mobilités introduce Navigo card for iPhone and Apple Watch

Customers can add a Navigo card to Apple Wallet and simply tap their iPhone or Apple Watch to ride the metro, train, bus, and more in the Paris region Apple® and Île-de-France Mobilités today...

CalPERS to Oppose Exxon Mobil Directors; Microsoft Unveils Copilot+ PCs with AI Focus, and More News

Exxon Mobil (NYSE:XOM) – The California Public Employees’ Retirement System (CalPERS) announced it will vote against Exxon’s 12 board nominees, citing the company’s legal action against...

Li Auto Stocks Drop Post Earnings; Calhoun Re-elected to Boeing Board, and More News

Li Auto (NASDAQ:LI) – Li Auto shares fell 4.5% in pre-market trading after reporting first-quarter results. Li Auto’s vehicle revenues of 24.25 billion yuan (US$ 3.4 billion...

Chubb Stock Soars 9% with Berkshire Acquisition, AST SpaceMobile jumps 37% on AT&T deal, and More News

Berkshire Hathaway (NYSE:BRK.A), Chubb (NYSE:CB) – Chubb’s stock increased by approximately 9.3% after Berkshire Hathaway disclosed its acquisition of nearly 26 million shares of the...

Apple announces new accessibility features, including Eye Tracking, Music Haptics, and Vocal Shortcuts

Apple® today announced new accessibility features coming later this year, including Eye Tracking, a way for users with physical disabilities to control iPad® or iPhone® with their eyes...

Walmart Corporate Job Cuts and Office Centralization, GameStop and AMC Surge, and More News

Walmart (NYSE:WMT) – Walmart is reducing corporate jobs and urging remote workers to move to offices, according to the Wall Street Journal. Smaller offices in Dallas, Atlanta, and Toronto...

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AAPL Discussion

View Posts
DiscoverGold DiscoverGold 2 days ago
Apple's $AAPL stock performance each full year since going public
By: Evan | May 26, 2024

• Apple's $AAPL stock performance each full year since going public

1981: -35.1%
1982: +34.9%
1983: -18.4%
1984: +19.5%
1985: -24.5%
1986: +84.1%
1987: +108%
1988: -3.4%
1989: -11.6%
1990: +23.5%
1991: +32.4%
1992: +6.9%
1993: -50.5%
1994: +35.2%
1995: -17.3%
1996: -34.5%
1997: -37.1%
1998: +211.7%
1999: +151.1%
2000: -71.1%
2001: +47.2%
2002: -34.6%
2003: +49.1%
2004: +201.3%
2005: +123.3%
2006: +18%
2007: +133.5%
2008: -56.9%
2009: +146.9%
2010: +53.1%
2011: +25.6%
2012: +32.6%
2013: +8.1%
2014: +40.6%
2015: -3%
2016: +12.5%
2017: +48.5%
2018: -5.4%
2019: +89%
2020: +82.3%
2021: +34.7%
2022: -26.4%
2023: +49%
2024*: -1.1% (So far)

Read Full Story »»»

Canna_Business Canna_Business 3 days ago
"Apple Vision is not worth the hype" - Brian Redban (Joe Rogan Podcast)
Investors3 Investors3 4 days ago
Wedbush hikes Apple price target to $275 as AI iPhone supercycle looms
Friday, May 24, 2024 12:52 pm

Dan Ives, WedBush Securities analyst, joins ‘Squawk on the Street’ to discuss Apple, his outlook on the stocks’ target price, China, and more.

June will be Apple’s last negative quarter in China and the company will experience an “unprecedented renaissance of growth,” Ive’s says.

Raising our Apple price target from $250 to $275 to reflect iPhone demand turning the corner into an AI driven iPhone 16 supercycle on the horizon. AI technology built into the Apple ecosystem adds $30 to $40 per share to the stock in our view. WWDC a key moment ahead for 🍎 🐂🏆— Dan Ives (@DivesTech) May 23, 2024

MacDailyNews Note: Supercycle!


Wedbush ups Apple price target to $600
Wednesday, August 26, 2020
In "News"

Wedbush ups Apple price target to $185
Thursday, April 29, 2021
In "News"

Wedbush analysts remain bullish on Apple despite warning
Tuesday, February 18, 2020
In "News"
Investors3 Investors3 1 week ago
Apple challenges €1.8 billion EU antitrust fine
Tuesday, May 21, 2024 12:17 pm

Apple is challenging a €1.8 billion (US$1.9 billion) European Union fine alleging the company thwarted fair competition among music-streaming rivals, including the perpetually whining Spotify.

Samuel Stolton for Bloomberg News:

[Apple] has filed a suit at the EU’s General Court in Luxembourg to topple the March decision, according to people familiar with the matter who spoke on condition of anonymity.

The EU’s crackdown on Apple also included an order to stop preventing music-streaming apps from informing users of cheaper deals away from its App Store.

Apple’s appeal sets up yet another court battle with the EU regulator, which previously slapped the Cupertino, California-based company with a record €13 billion tax bill in a dispute over Irish state aid. The final outcome is still pending after Apple won an early round.

MacDailyNews Take: Apple in March released a statement, “The App Store, Spotify, and Europe’s thriving digital music market,” which addresses the European Commission’s decision claiming the App Store has been a barrier to competition in the digital music market and fining Apple $2 billion.

Apple Inc.:

Today, the European Commission announced a decision claiming the App Store has been a barrier to competition in the digital music market. The decision was reached despite the Commission’s failure to uncover any credible evidence of consumer harm, and ignores the realities of a market that is thriving, competitive, and growing fast.

The primary advocate for this decision — and the biggest beneficiary — is Spotify, a company based in Stockholm, Sweden. Spotify has the largest music streaming app in the world, and has met with the European Commission more than 65 times during this investigation.

Today, Spotify has a 56 percent share of Europe’s music streaming market — more than double their closest competitor’s — and pays Apple nothing for the services that have helped make them one of the most recognizable brands in the world. A large part of their success is due to the App Store, along with all the tools and technology that Spotify uses to build, update, and share their app with Apple users around the world.
We’re proud to play a key role supporting Spotify’s success — as we have for developers of all sizes, from the App Store’s earliest days.

The App Store Journey

Since the App Store launched more than 15 years ago, Apple has had two simple goals: creating a safe and trusted marketplace for our users, and an incredible business opportunity for developers. That approach seems simple, but the app economy it inspired helped drive one of the fastest growth curves in the history of technology.
Today, developers compete on a level playing field on the App Store. Apps are reviewed according to a comprehensive set of rules, which are designed to protect our users. And meeting those rules means developers of all sizes can reach more than a billion devices around the world.

Over time, the App Store has offered developers even more value. But the vast majority of developers — about 86 percent — never pay Apple a commission.

Today, there are just two circumstances where a developer on the App Store pays Apple a commission. That’s when a user buys a paid app from the App Store or an in-app digital good or service — like a subscription or a power-up in a game.

If a developer sells physical goods, serves ads in their app, or just shares an app for free, they don’t pay Apple anything. The same is true if a developer sells a subscription on the web for users to buy, before they use it in an app on their device. Music app developers can even include information about other offers available outside of their app, along with a link directing users to a website to create and manage their account.
Over time, the App Store has helped developers of all sizes build successful businesses and reach people around the world. And few companies embody that story better than Spotify.

Spotify’s Dominant Share of the Market

Starting out as a small startup in Stockholm, Sweden, Spotify has grown their company into the largest digital music business in the world. They have a more than 50 percent share of the European market, and on iOS, Spotify has an even higher share than they do on Android.

But that’s just part of the picture, because Europe’s digital music market has absolutely exploded. Companies compete for new customers. Consumers have many options to choose from. And last year, there were nearly 160 million subscribers — up from 25 million in 2015 — a staggering 27 percent growth rate per year.
Companies like Google, Amazon, Deezer, SoundCloud, and Apple compete for customers every day — but Spotify stands at the top.

Spotify Pays Apple Nothing

Despite that success, and the App Store’s role in making it possible, Spotify pays Apple nothing. That’s because Spotify — like many developers on the App Store — made a choice. Instead of selling subscriptions in their app, they sell them on their website. And Apple doesn’t collect a commission on those purchases.

All told, the Spotify app has been downloaded, redownloaded, or updated more than 119 billion times on Apple devices. It’s available on the App Store in over 160 countries spanning the globe. And there are many more ways
Apple creates value for Spotify, at no cost to their company:

• Our engineering helps ensure that Spotify’s apps can work seamlessly with Siri, CarPlay, Apple Watch, AirPlay, Widgets, and more.

• Like every developer, Spotify can access Apple’s more than 250,000 APIs — and uses 60 of our frameworks — so their apps can connect with Bluetooth, send notifications, play audio in the background of a user’s device, and more.

• Spotify has used our beta-testing tool, TestFlight, for almost 500 versions of their app to experiment with new features and capabilities.

• Our App Review team has reviewed and approved 421 versions of the Spotify app — usually with same-day turnaround — and frequently expedites reviews at Spotify’s request.

It takes continuous effort and a lot of investment for Apple to make the tools, the technology, and the marketplace that Spotify uses every day. We’ve even flown our engineers to Stockholm to help Spotify’s teams in person. And the result is that when a user opens the Spotify app, listens to music on their commute, or asks Siri to play a song from their library, everything just works. And again — Spotify pays Apple nothing.

When it comes to doing business, not everyone’s going to agree on the best deal. But it sure is hard to beat free.

Spotify Wants More

But free isn’t enough for Spotify. They also want to rewrite the rules of the App Store — in a way that advantages them even more.

Like many companies, Spotify uses emails, social media, text messages, web ads, and many other ways to reach potential customers. Under the App Store’s reader rule, Spotify can also include a link in their app to a webpage where users can create or manage an account.

We introduced the reader rule years ago in response to feedback from developers like Spotify. And a lot of reader apps use that option to link users to a webpage — from e-readers to video streaming services. Spotify could too — but they’ve chosen not to.

Instead, Spotify wants to bend the rules in their favor by embedding subscription prices in their app without using the App Store’s In-App Purchase system. They want to use Apple’s tools and technologies, distribute on the App Store, and benefit from the trust we’ve built with users — and to pay Apple nothing for it.

In short, Spotify wants more.

Spotify’s Coordination with the European Commission

In 2015, Spotify started working with the European Commission on an investigation with little grounding in reality. They claimed the digital music market had stalled, and that Apple was holding competitors back. Unfortunately for their case, Spotify continued to grow — and thanks in part to the App Store, eclipsed every other digital music business in the world.

Over the next eight years, and more than 65 meetings with Spotify, the European Commission has tried to build three different cases. With every pivot, they’ve narrowed the scope of their claims — but each theory has had a couple of features in common:

• No evidence of consumer harm: European consumers have more choices than ever in a digital music market that’s grown exponentially. In just eight years, it’s gone from 25 million subscribers to almost 160 million — with more than 300 million active listeners — and Spotify has been the biggest winner.

• No evidence of anti-competitive behavior: Eight years of investigations have never yielded a viable theory explaining how Apple has thwarted competition in a market that is so clearly thriving.

The European Commission is issuing this decision just before their new regulation — the Digital Markets Act (DMA) — comes into force. Apple is set to comply with the DMA in days, and our plans include changes to the rules challenged here. What’s clear is that this decision is not grounded in existing competition law. It’s an effort by the Commission to enforce the DMA before the DMA becomes law.

The reality is that European consumers have more choices than ever. Ironically, in the name of competition, today’s decision just cements the dominant position of a successful European company that is the digital music market’s runaway leader.

What’s Next?

Apple has been a part of Europe for over 40 years, and today, we support more than 2.5 million jobs across the continent. We’ve helped markets thrive, promoting competition and innovation at every turn — and the App Store is an important part of that story. So while we respect the European Commission, the facts simply don’t support this decision. And as a result, Apple will appeal.

The digital music market is a great example of the app economy at work. After all, over the App Store’s 15 years, a simple phrase — there’s an app for that — has become a universal truth. And today, behind every app is a wildly successful company or an aspiring entrepreneur chasing a dream.

Every day, teams at Apple work to keep that dream alive. We do it by making the App Store the safest and best experience for our users. We do it by giving developers the means to make incredible apps. Most of all, we do it because apps have an incredible capacity to drive innovations that empower people and enrich their lives.

MacDailyNews Take: As we wrote on March 4, 2024:

The European Union arose because the Europeans couldn’t compete on their own with the rest of the world, so they each lined up to surrender their national sovereignty, unique cultures, and dignity for an undemocratic, opaque, wasteful, bloated, bureaucratic quasi-governmental blob – and, even with the EU’s thumbs all over the scale, they still can’t compete.

MacDailyNews Note: Spotify does pay Apple something: $99 per year, the same as every other developer with an app in Apple’s App Store.


EU hits Apple with $2 billion antitrust fine
Monday, March 4, 2024
In "News"

EU court fines Google $4.13 billion for using Android to thwart rivals
Wednesday, September 14, 2022
In "News"

Google, fighting record $5.1 billion EU fine, slams regulators for ignoring Apple
Monday, September 27, 2021
In "News"
Investors3 Investors3 1 week ago
Apple and Île-de-France Mobilités introduce Navigo card for iPhone and Apple Watch
May 21 2024 - 11:30AM
Business Wire

Customers can add a Navigo card to Apple Wallet and simply tap their iPhone or Apple Watch to ride the metro, train, bus, and more in the Paris region

Apple® and Île-de-France Mobilités today introduced an easy, secure, and private way for customers to add a new Navigo card to Apple Wallet® and purchase passes to ride transit in the Paris region. Riders can buy passes from the Île-de-France Mobilités iOS app or directly from Apple Wallet, and use an iPhone® or Apple Watch® to tap and ride. Additionally, beginning this week, real-time transit information in Apple Maps is available in Paris to help users navigate their travels throughout the city.

This press release features multimedia. View the full release here:

“In the lead-up to what will surely be an amazing summer for the Paris region, we’re thrilled to bring Navigo cards to Apple Wallet and provide Parisians and visitors with an incredibly convenient and secure way to ride transit in Paris and explore the city,” said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet. “Users will love the safety, security, and seamlessness of purchasing passes and riding with a Navigo card in Apple Wallet on iPhone and Apple Watch.”

Add a New Navigo Card to Apple Wallet and Buy a Transit Pass

Starting today, users can quickly and easily add a new Navigo card to Wallet by opening the Wallet app, tapping the Add (+) button, selecting “Transit Card,” and following the instructions. With a Navigo card in Apple Wallet, users no longer need to visit a ticket vending machine or reload a Navigo card at retailers, as they can purchase any pass from the Île-de-France Mobilités iOS app or select passes in Apple Wallet. Riders can purchase t+, t+ reduced price, OrlyBus, RoissyBus tickets, and Navigo Day passes in Apple Wallet by selecting their Navigo card of choice, tapping the More (…) button, and selecting “Buy Passes.”

Tap to Ride with Navigo Card in Apple Wallet

Navigo cards in Apple Wallet allow for an easy and convenient commuting experience. Users can easily select their Navigo card from Apple Wallet and double-click the side button, or if they have Express Mode enabled, a user can simply hold their iPhone or Apple Watch near a reader to ride transit in Paris without having to unlock or wake up their device.1 With power reserve on iPhone, if a customer’s device needs to be charged, they can still use it to ride transit.2

Security and Privacy

Navigo cards in Apple Wallet take full advantage of the privacy and security built into iPhone and Apple Watch. Navigo cards stored in Apple Wallet are private and secure, and Apple never tracks users’ journeys. When customers add a Navigo card to Apple Wallet, the card information is encrypted and securely stored in the Secure Element, an industry-standard, certified chip designed to store the information safely on the device. If a user’s iPhone or Apple Watch is misplaced, the owner of the device can promptly use the Find My® app to lock and help locate the device.

Real-Time Transit Updates in Apple Maps

Also beginning this week, real-time transit information is available in Apple Maps for the Paris metro, RER, Paris tramway, RATP buses, and more. With real-time transit in Maps, users in Paris can see detailed schedules, live departure and arrival times, and system connections to help plan a journey. Apple Maps will now also offer users in Paris important real-time transit information such as outages and delays.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1 Express Mode requires iPhone XR or later, or Apple Watch Series 6 or later. Only one Navigo card can be enabled with Express Mode at a time. Additional cards must be manually selected.

2 Power reserve is available on iPhone XR or later. Express Mode becomes unavailable when the device is powered off.

NOTE TO EDITORS: For additional information visit Apple Newsroom (, or email Apple’s Media Helpline at

© 2024 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Wallet, iPhone, Apple Watch, and Find My are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

View source version on

Heather Norton

Kimberly Mai
Spuds McKenz66 Spuds McKenz66 1 week ago
they wont be buying at 192/3 maybe start buying at 145/50 APPL
DiscoverGold DiscoverGold 1 week ago
$AAPL leads the way with the largest stock buybacks in history
By: Markets & Mayhem | May 21, 2024

• $AAPL leads the way with the largest stock buybacks in history.

Read Full Story »»»

DiscoverGold DiscoverGold 1 week ago
Options Traders Stay Ahead of Apple (AAPL) Buzz
By: Schaeffer's Investment Research | May 20, 2024

• Apple is implementing an aggressive discount strategy in China

• Options volume was higher than usual over the last 10 days

Shares of Apple Inc (NASDAQ:AAPL) are 0.7% higher, last seen trading at $191.28, after Reuters reported on the company's new strategy in China. According to the report, the tech giant is combatting competition from China-based Huawei by offering aggressive discounts on its official Tmall site in the country, with 2,300 yuan, or $318, off on some iPhone models.

While options traders have yet to respond to the news, Apple stock already boasts a spot on Schaeffer's Senior Quantitative Analyst Rocky White's list of names that attracted the most weekly options volume in the last two weeks. Coming in third place, AAPL saw more than 5.7 million calls and 3.1 million puts exchanged over the last 10 days, the favorite being the weekly 5/10 185-strike call.

When looking further back, this penchant for bullish bets is nothing new. At the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), Apple stock sports a 50-day call/put volume ratio of 2.00 that ranks in the 86th percentile of its annual range.

Premium traders are in luck, as AAPL sports affordably priced premiums at the moment. The stock's Schaeffer's Volatility Index (SVI) of 17% sits in the 9th percentile of its annual range, indicating options players are pricing in low volatility expectations for the equity.

On the charts, Apple stock is extending a bull gap that followed a Wall Street Journal report that the company is developing artificial intelligence (AI) chips for Data Centers. A floor at the $189 level remains in place, helping the shares trade at their highest level since February, though they're just below their year-to-date breakeven mark. Longer-term, AAPL sports a 9.2% year-over-year lead.

Read Full Story »»»

👍️ 1
DiscoverGold DiscoverGold 1 week ago
Apple pulling into heatmap resistance with daily RSI also running hot
By: TrendSpider | May 18, 2024

• Apple pulling into heatmap resistance with daily RSI also running hot. $AAPL

Read Full Story »»»

Investors3 Investors3 2 weeks ago
Apple announces new accessibility features, including Eye Tracking, Music Haptics, and Vocal Shortcuts
Wednesday, May 15, 2024 11:01 am
No Comments

Apple today announced new accessibility features coming later this year, including Eye Tracking, a way for users with physical disabilities to control iPad or iPhone with their eyes. Additionally, Music Haptics will offer a new way for users who are deaf or hard of hearing to experience music using the Taptic Engine in iPhone; Vocal Shortcuts will allow users to perform tasks by making a custom sound; Vehicle Motion Cues can help reduce motion sickness when using iPhone or iPad in a moving vehicle; and more accessibility features will come to visionOS. These features combine the power of Apple hardware and software, harnessing Apple silicon, artificial intelligence, and machine learning to further Apple’s decades-long commitment to designing products for everyone.

“We believe deeply in the transformative power of innovation to enrich lives,” said Tim Cook, Apple’s CEO, in a statement “That’s why for nearly 40 years, Apple has championed inclusive design by embedding accessibility at the core of our hardware and software. We’re continuously pushing the boundaries of technology, and these new features reflect our long-standing commitment to delivering the best possible experience to all of our users.”

“Each year, we break new ground when it comes to accessibility,” said Sarah Herrlinger, Apple’s senior director of Global Accessibility Policy and Initiatives, in a statement. “These new features will make an impact in the lives of a wide range of users, providing new ways to communicate, control their devices, and move through the world.”..
DiscoverGold DiscoverGold 2 weeks ago
Apple $AAPL has been a carbon copy of the move off the October 2023 lows thus far...
By: TrendSpider | May 16, 2024

• Apple has been a carbon copy of the move off the October 2023 lows thus far...

If this tracks, we'll be back at ATHs by June.

Read Full Story »»»

DiscoverGold DiscoverGold 2 weeks ago
The $AAPL chart is a bullish chart. Let me elaborate. The recent price gap above the 200-day MA, and then the fantastic follow-through to the upside, suggests a retest of ATH around 198
By: David Keller | May 16, 2024

• The $AAPL chart is a bullish chart. Let me elaborate. The recent price gap above the 200-day MA, and then the fantastic follow-through to the upside, suggests a retest of ATH around 198. Will $AAPL have enough upside momentum to power above 200?

Read Full Story »»»

J.Lummouxx J.Lummouxx 2 weeks ago
So far the list is rubbish
Canna_Business Canna_Business 2 weeks ago
Apple's Vision: Blurred Profits in the Face of CPI Challenges...

"Apple's trajectory has been a subject of concern for investors. The company faces a confluence of challenges, notably with the release of the Apple Vision, an expensive venture that has yet to yield substantial profits. The current economic climate, as reflected in the Consumer Price Index (CPI) data, poses additional hurdles for the tech company. Rising inflation can squeeze consumers' budgets, making luxury items like the Apple Vision a tough sell. Moreover, the product's integration into everyday life raises safety concerns, particularly regarding traffic and spatial awareness, potentially leading to legal repercussions. These issues not only dampen the outlook for Apple's earnings but also cast a shadow over its reputation for innovation and reliability. In such uncertain times, investors must weigh the risks carefully. Holding onto Apple stock amidst these challenges may expose portfolios to unnecessary volatility and downside. It's crucial to recognize the warning signs and consider alternative investment strategies that offer more stable prospects in the current market climate."
Investors3 Investors3 2 weeks ago
Apple Music celebrates the greatest records ever made with the launch of inaugural 100 Best Albums list
May 13 2024 - 9:00AM
Business Wire
Investors3 Investors3 3 weeks ago
Novavax Surges 57% Post $1.4 Billion Sanofi Deal; Apple Boosts Data Centers with AI and Internal Chips, and More News
May 10 2024 - 8:02AM
IH Market News

Novavax (NASDAQ:NVAX), Sanofi (NASDAQ:SNY) – Novavax closed a $1.4 billion deal with Sanofi to commercialize its Covid-19 vaccine and develop a new combined vaccine against coronavirus and influenza, boosting NVAX shares by 56.70% in pre-market. The deal led Novavax to suspend its continuity warning, reversing its previous financial decline.

Apple (NASDAQ:AAPL) – Apple plans to launch artificial intelligence features through its own data centers powered by internal chips later this year, according to Bloomberg News. The chips, similar to those in Macs, will be used to process advanced AI tasks in the cloud, while simpler tasks will be handled on devices. Additionally, Apple apologized after criticism of its new iPad Pro ad, which depicted musical instruments and creative symbols being destroyed. The company stated that its goal is to celebrate user expression. The ad, titled “Crush,” received online backlash for its insensitivity.

Microsoft (NASDAQ:MSFT) – Microsoft will launch its own mobile gaming store in July, offering an alternative to Apple and Google’s app stores and their fees. The web-based store will initially feature Microsoft games, such as Candy Crush Saga, with discounts on in-game items. Xbox president Sarah Bond announced the change during the Bloomberg Technology Summit. The store will later open to other publishers. Bond emphasized the store’s accessibility on all devices and countries, independent of app store policies. Microsoft aims to create a store that transcends ecosystems, allowing a consistent gaming experience across consoles, PCs, and mobile devices.

Alphabet (NASDAQ:GOOGL) – OpenAI plans to launch its AI-based search product on Monday. The product is an extension of ChatGPT and allows for extracting information from the web, competing with Perplexity, an AI startup, and intensifying competition with Google.

Taiwan Semiconductor Manufacturing Company (NYSE:TSM) – TSMC’s sales in April surged 60% to $7.3 billion (NT$236 billion), driven by demand for artificial intelligence and a recovery in consumer electronics products. The company exceeded revenue growth estimates, strengthening its position as a global leader in contracted chips.

Baidu (NASDAQ:BIDU) – Baidu’s head of media relations, Qu Jing, resigned after videos endorsing the “996” work culture, dismissing team well-being. His comments sparked debate in China about the excessive demands of the tech industry. Qu later apologized. “996” is a term representing a common work practice in some tech companies in China, where employees are expected to work from 9 am to 9 pm, six days a week, totaling 72 hours of work per week.

Reddit (NYSE:RDDT) – CEO Steve Huffman announced at the Bloomberg Technology Summit that Reddit plans to introduce new products in the coming months, aiming to expand its revenue sources beyond advertising. The company is considering expanding its “user economy” and launching new versions of digital gifts. Additionally, it aims to close data licensing deals and explore international expansion and possible acquisitions.

Snap Inc. (NYSE:SNAP) – Snap’s CEO Evan Spiegel expressed the company’s commitment to ensuring user safety, especially for children, during the Bloomberg Technology Summit. He emphasized Snapchat’s focus on personal connections, advocating for shared responsibility among parents, companies, and online platforms.

Spotify (NYSE:SPOT) – Julie McNamara, head of Spotify Technology SA’s podcast studios, will leave the company after nearly three years, as announced in a memo to the staff on Thursday. Her departure highlights Spotify’s scaled-back ambitions in the podcast space, with McNamara returning to her creative roots.

T-Mobile (NASDAQ:TMUS), Verizon Communications (NYSE:VZ), United States Cellular (NYSE:USM) – T-Mobile and Verizon are in talks to acquire parts of United States Cellular in separate transactions, as reported by the Wall Street Journal. US Cellular shares increased by 8.6% on Thursday. T-Mobile is close to closing a deal for more than $2 billion to acquire a portion, taking over some operations and wireless spectrum licenses, while Verizon’s negotiations may be more prolonged and may not lead to a deal.

Vodafone (NASDAQ:VOD) – Next week will reveal how cost cuts and capital spending will shape the profit growth and cash flow for BT Group Plc, Deutsche Telekom AG, and Vodafone Plc. The carriers have set an optimistic baseline, forecasting a strong increase in free cash flow for Deutsche Telekom and Vodafone, while BT seeks to justify its expansion strategy.

Rio Tinto (NYSE:RIO) – Rio Tinto considered an offer for Anglo American, now under BHP’s control, with an acquisition target of $39 billion. BHP has until May 22 to make a formal offer.

Exxon Mobil (NYSE:XOM) – Calpers, the leading US public pension plan, is considering voting against the re-election of ExxonMobil’s CEO Darren Woods, due to shareholder discontent over a lawsuit against climate-focused investors.

BP plc (NYSE:BP) – BP’s electric charging unit is looking to expand in the United States following the disbandment of Tesla’s EV charging team. BP prioritizes the Northeast, Sun Belt, West Coast, and Great Lakes.

Tesla (NASDAQ:TSLA) – Tesla’s CEO Elon Musk praised the expansion plans for the Supercharger network after laying off nearly 500 employees responsible for the business. The company will invest “much more” than $500 million this year in expansion, a surprising move following its recent restructuring in the charging division. In other matters, Tesla was accused by a US labor agency of discouraging unionization at its Buffalo, New York factory by banning the use of personal devices. These allegations add to previous legal disputes over labor practices and racial discrimination. Additionally, a federal judge expressed on Thursday his inclination to compel Elon Musk to testify again in the SEC’s investigation into his $44 billion purchase of Twitter.

Zeekr Intelligent Technology – The Chinese electric vehicle manufacturer priced its US IPO at the top of the indicated range, raising $441 million. The IPO values the company at about $5.5 billion fully diluted. Strategic investors, including parent company Geely Automobile, purchased significant shares. Interest in the IPO comes amid fierce competition in China’s electric vehicle market.

Ford Motor (NYSE:F) – Ford is considering offering gasoline and hybrid vehicles beyond 2030 in Europe, contrary to its earlier plan for a fully electric lineup. The change is due to the slowdown in electric vehicle adoption in the region and the increased demand for hybrids. The company stated that it is closely monitoring the situation and will adapt as necessary. Additionally, the US National Highway Traffic Safety Administration (NHTSA) expressed “significant safety concerns” regarding the recall of over 42,000 Ford Motor SUVs due to fuel leaks that could cause engine fires. Ford proposed a software update and the installation of drains, but the NHTSA questions the effectiveness.

Boeing (NYSE:BA) – The US Securities and Exchange Commission is investigating claims made against Boeing Co. about air safety following a panel explosion on a 737 MAX flight. The investigation aims to determine if there was deception to investors.

Target (NYSE:TGT) – Target is planning to reduce the offering of LGBTQ+-themed products in some of its stores during Pride Month in June, following criticism last year. The full line will be available online, and the decision on physical presence will depend on store data analysis. The company will maintain support for Pride events, offering a selected collection of products in some stores and online.

Western Union (NYSE:WU) – Western Union announced the resumption of its remittance service from the US to Cuba after a three-month hiatus, restoring a vital connection for Cubans and their families in the US. Remittances are crucial to address the economic crisis exacerbated by sanctions and the pandemic.

UBS Group AG (NYSE:UBS) – UBS is exploring an incentive system for investment bankers who refer clients to the wealth management business. CEO Sergio Ermotti seeks to expand the bank’s invested assets following the acquisition of Credit Suisse, aiming for continued growth in the wealth management market.

Bain Capital (NYSE:BCSF) – Bain Capital is investing $250 million in Sikich, a Chicago-based business services company. This is the first external investment in Sikich, founded in 1982. CEO Christopher Geier views Bain’s involvement as crucial for the next stage of development.

Sony (NYSE:SONY), Blackstone (NYSE:BX), KKR (NYSE:KKR) – Sony and other interested parties, including Blackstone and KKR, plan to acquire Infocom Corp (USOTC:IFFOF) in a deal worth up to 200 billion yen. Teijin Ltd, the parent company of Infocom, is looking to sell its 55% stake, with a second round of bidding scheduled for May.
DiscoverGold DiscoverGold 3 weeks ago
Looking at Apple's market position, the Relative Strength Index can't be ignored
By: David Keller | May 9, 2024

• Looking at Apple's market position, the Relative Strength Index can't be ignored. An RSI break over 60 suggests bullish drive—a signal that the stock is entering a rally phase. It's essential to watch this indicator, it offers clues about the market dynamics behind Apple #$AAPL

Read Full Story »»»

$Green$ $Green$ 3 weeks ago
Tim Cook should have mentioned lowering prices when he divulged the info about the sales numbers in mainland China. Oops!
$Green$ $Green$ 3 weeks ago
Apple quietly cut prices in China over the first quarter of this year. Margins are decreasing now. This was never mentioned by analysts when fervently upgrading the stock, and was also glossed over in the ER. Nice.
Investors3 Investors3 3 weeks ago
Final Cut Pro transforms video creation with Live Multicam on iPad and new AI features on Mac
May 07 2024 - 10:37AM
Business Wire

Apple unveils the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip
May 07 2024 - 10:37AM
Business Wire

Apple unveils stunning new iPad Pro with the world’s most advanced display, M4 chip, and Apple Pencil Pro
May 07 2024 - 10:37AM
Business Wire

Apple introduces M4 chip
May 07 2024 - 10:37AM
Business Wire
$Green$ $Green$ 3 weeks ago
Surely Buffett would warn everyone if he was selling shares for reasons other than tax reasons LMAO

Growth has PEAKED here, that’s why they don’t have anything to spend their cash on besides more shares
DiscoverGold DiscoverGold 3 weeks ago
Apple $AAPL had the most bullish flow today, sorted for premium
By: Cheddar Flow | May 7, 2024

• $AAPL had the most bullish flow today, sorted for premium

$NVDA had the most bearish with a large $73.6M of premium

Read Full Story »»»

$Green$ $Green$ 3 weeks ago
There is much more hopium to be had. This stock gets pumped every single day by multiple news sources. Will be pumping on the developer conference nonstop. Don’t worry!
$Green$ $Green$ 3 weeks ago
Someone tell Tim Cook to turn his hearing aid up. He is yelling at us
DiscoverGold DiscoverGold 3 weeks ago
Today Apple Inc. (AAPL) is the best performer in the DJIA
By: Thom Hartle | May 7, 2024

• Today (8:32 CST), the best performer in the DJIA is Apple Inc. AAPL.

Read Full Story »»»

pepeoil pepeoil 3 weeks ago
Old Warren sold for tax cash. “”””As reported by CNBC, Berkshire’s Q1 2024 earnings report revealed that its stake in Apple is now worth $135.4 billion – indicating that it holds around 790 million shares”””””

He still own bbbbbbbbiiilllons in AAPL BRUH!!!!! Sorry you missed this latest opportunity. Wink wink
Copilotdog Copilotdog 3 weeks ago
Only hope is cook reveals good news on AI iPads tomorrow
DiscoverGold DiscoverGold 3 weeks ago
Will May be $AAPL's bounce back month? 64% win rate & average return of +0.71%
By: TrendSpider | May 6, 2024

• Will May be $AAPL's bounce back month?

When we filter seasonality to only display election years, we can see that May is the second best performing month since IPO:

64% win rate & average return of +0.71%.

Read Full Story »»»

Big daddy wags Big daddy wags 3 weeks ago
AAPL will hit 195 by Friday. Giddy-up! To infinity and beyond……
Chartmaster Chartmaster 3 weeks ago
Bullish Stochastics Divergent buy signal here! Tech is back! Powell dovish, employment perfect Goldy locks set up! Watch as stocks melt up now!!!!
Investors3 Investors3 3 weeks ago
Warren Buffett’s Berkshire Hathaway sells 13% of its Apple shares
Avatar for Chance Miller
Chance Miller
| May 4 2024 - 12:23 pm PT

Warren Buffett’s Berkshire Hathaway offloaded around 13% of its Apple holdings in Q1 2024, the conglomerate revealed this weekend. Despite selling around 115 million shares, however, Buffett reaffirmed his commitment to AAPL going forward.

Meanwhile, Tim Cook, who made the trip to Omaha for Berkshire’s annual meeting on Saturday, praised Buffett for his belief in Apple.

Warren Buffett offloads 115 million AAPL shares

As reported by CNBC, Berkshire’s Q1 2024 earnings report revealed that its stake in Apple is now worth $135.4 billion – indicating that it holds around 790 million shares. Based on Apple’s stock price, this would mean Berkshire sold about 115 million shares, CNBC says.

Still, Apple is Berkshire’s largest holding by a wide margin. Likewise, Berkshire is Apple’s largest shareholder outside of ETF providers.

During Berkshire Hathaway’s annual meeting on Saturday, Buffett praised Apple and said it’s an “an even better business” than two of the conglomerate’s other major holdings, American Express and Coca-Cola. Buffett also assured investors: “Unless something dramatic happens that really changes capital allocation, we will have Apple as our largest investment.”

Buffett didn’t offer specific details on why Berkshire sold 13% of its Apple holdings in the quarter. He did, however, imply that it was to increase its cash stake for tax purposes:

“It doesn’t bother me in the least to write that check and I would really hope with all that America’s done for all of you, it shouldn’t bother you that we do it and if I’m doing it at 21% this year and we’re doing it a little higher percentage later on, I don’t think you’ll actually mind the fact that we sold a little Apple this year.”

Apple CEO Tim Cook was in the audience of Berkshire’s annual meeting in Omaha, Nebraska on Saturday. With regard to Berkshire’s decision to offload some of its Apple holdings, Cook told CNBC that “it’s a privilege to have them as a shareholder.”

When Berkshire sold 10 million shares of AAPL in 2020, Buffett later admitted that the decision “was probably a mistake.” In Q4 2023, Berkshire offloaded around 1% of its AAPL holdings (10 million shares), so this marks the second consecutive quarter that the conglomerate reduced its stake in Apple.
Investors3 Investors3 3 weeks ago
Morgan Stanley ups Apple price target to $216
Friday, May 3, 2024 2:00 pm
No Comments

Following Apple’s Q2 2024 earnings report, Morgan Stanley has increased its price target to $216 from $210.

William Gallagher for AppleInsider:

“Apple guided to an above-Street June Q, alleviated concerns about China iPhone [sales], reached an all-time Services rev & GM record, authorized its largest incremental buyback in history, & hinted at Gen AI announcements to come in weeks,” said the company in a note to investors seen by AppleInsider. “It’s hard not to be more bullish after that.”

Morgan Stanley dismissed the falling iPhone sales figures, saying that the decline was much less than expected. It also noted that year over year, the iPhone actually grew in mainland China.

MacDailyNews Take: Apple’s Services growth is finally starting to assuage the iPhone-fixated.
MrMILL MrMILL 3 weeks ago
If you are a “day trader!” Apple is still the largest holding with BH. It’s pretty clear you shorted and got caught in the run up. It happens….
power11 power11 3 weeks ago
MrMILL MrMILL 3 weeks ago
Read the article as to why he reduced/sold those shares! Its black and white…For TAX purposes only….
power11 power11 4 weeks ago
Copilotdog Copilotdog 4 weeks ago
Murdered eod. Next week not sure what happens. Doesn’t look like 190
DiscoverGold DiscoverGold 4 weeks ago
$AAPL $2.8 Million Unusual ITM Calls Most of these orders have been above the ask
By: Cheddar Flow | May 3, 2024

• $AAPL $2.8M Unusual ITM Calls

Most of these orders have been above the ask

Read Full Story »»»

JJ8 JJ8 4 weeks ago
Apple share price SPREAD TRIPLE TOP BREAKOUT today on 3-May-2024. GLTA

PS: This is the first week the Weeklies confirmed the Uptrend in the Dailies seen for the last 5 trading sessions. I only have a small bite in it, unfortunately. C'est La Vie!
Investors3 Investors3 4 weeks ago
MacDailyNews presents live notes from Apple’s Q224 conference call
Thursday, May 2, 2024 4:47 pm

MacDailyNews presents live notes from Apple’s Q224 Conference Call with analysts starting at 2pm PT / 5pm ET today, May 2, 2024.

This stream is best experienced on an iPhone 7 or later, iPad (5th generation or later), or iPod touch (7th generation) using Safari on iOS 12 or later; or a Mac using Safari on macOS Mojave 10.14 or later. Streaming to your TV requires an AirPlay 2–capable device, or via AirPlay to an Apple TV (2nd generation or later) with the latest Apple TV software or tvOS. Other platforms may also be able to access the stream using recent versions of Chrome, Firefox, or Microsoft Edge (MSE, H.264, and AAC required).

Apple’s live conference call webcast will begin at 2pm PT / 5pm ET here.

Apple today posted quarterly revenue of $90.753 billion (vs. $94.836 billion YoY), down 4 percent year over year, and quarterly earnings per diluted share of $1.53 (vs. $1.53 YoY).

For the quarter, analysts’ consensus estimates (per LSEG) called for Apple to report EPS of $1.50 EPS on revenue of $$90.01 billion, both of which Apple beat.

Live notes:

• AAPL After hours: $184.25 +$11.22 (+6.48%) @ 5:57PM EDT

• Luca: 45.5% – 46.5% gross margins for June; memory and foreign exchange will be slight headwinds
• Q: Commodity pricing for June quarter

• Cook: I am hearing about so many use cases; similar to how the Mac is used – you use it for everything, so, too, with the Vision Pro. It’s an enormous number of different verticals; we’re off to a good start with Vision Pro in the enterprise
• Q: Top 2-3 Vision Pro uses cases?

• Luca: We you look aver the long arc of time, we’ve gone thru a long period of a very strong dollar; so that’s something to keep in mind when you look at results
• Cook: We price our product for the value we are delivering
• Cook: Innovation spurs the upgrade cycle; economic factors play in there; carrier promotions, etc.
• Q: Do you see ways to deploy capital more to spur demand Promotions? Price decreases?

• Luca: China is by far the largest emerging market, but when you look at all of the others, the numbers are getting large; the populations are large and growing and our products are makign a lot of progress in those markets. It is very good for us, So the gap vs. China is reducing
• Q: Emerging markets growth? Can they, added up, surpass China?

• Cook: We decreased during the quarter as normal and are very comfortable with the channel inventory
• Q: iPhone channel inventory

• Cook: I can’t address the data points; I can only address our results. We did accelerate last quarter and iPhone grew in mainland China; I can’t speak to numbers coming from outside Apple
• Q: What are we missing in China, at a high level?

• Cook: We are producing there. You need to produce in China to be competitive. We continue to expand channels and are optimistic in China
• Q: China supply chain?

• Luca: Growth rates improved during 2023, so the comps are difficult, but Apple expects Services to grow double digits in Q3 Services, similar to Q2
• Luca: Overall very strong. All-time records in both developed and emerging markets
• Q: Drivers of Services growth?

• Luca: we expect to grow low single digits in Q324
• Cook: If you make the YoY adjustment on iPhone, it would be flattish YoY, not down
• Cook: GenAI is an opportunity for many of Apple’s devices; I am extremely optimistic
• Q: June quarter iPhone business to be down again? Is AI (lack thereof so far) an issue?

• Cook: Long term in China, Apple sees a lot of customers moving into the middle class; continues to be optimistic
• Cook: Acceleration from Q1, driven by iPhone, especially in mainland China, but Apple has work to do in other product categories
• Q: Economy in China?

• Luca: One step at a time. We are working very hard to get there; free cash flow has been very strong for the last several years, so that’s one reason why Apple is increasing buybacks
• Q: $58 billion net cash currently; how to get to net cash neutral?

• Luca: In general, we continue to see a lot of interest at the top of the range of our products in each category
• Q: iPhone mix tilted towards Pro models?

• Cook: Enterprise is focused on selling iPhone, iPad, Mac, and Vision Pro units
• Q: AI for the enterprise

• Cook: I think AI and GenAI both are big opportunities across our products; I think there are numerous ways that are great for Apple and the company is well-positioned; we’ll talk more about AI soon
• Q: Is AI an opportunity to monetize your mobile real estate?

• Trip to China was fantastic; I maintain a great view of China long term
• Cook: iPhone in mainland China, we grew before normalization (before supply destruction we mentioned earlier)
• Cook: In Q2, for greater China, we were down 8% due to iPhone sales
• Q: China confidence?

• Luca: Generally favorable during the quarter
• Q: Rising costs for commodity and components?

• Cook: I don’t want to get in front of our announcements; we see GenAI as a big opportunity across our products
• Generative AI monetization?

• We haven’t seen anything different within the product categories
• Luca: Down sequentially primarily due to different mix YoY, leverage plays a big role
• Q: Product gross margins? Are customers mixing down within or across product lines?

• Cook: It’s really too early to answer the question
• Q: Effect of 3rd party app stores on iPhone and iPad in the EU?

• On the CapEx front, Apple has its own data center capacity and also with 3rd parties and plans to continue along the same lines going forward
• Luca: We are obviously very excited about GenAI
• Q: Artificial Intelligence to affect historical CapEX cadence?

• Services: We’ve seen very strong, brod-based performance across the board
• Luca: We expect total revenue to grow low single digitis YoY
• Q: Outlook for products?

• Expect 45.5% – 46.5% gross margin
• Expect iPad revenue to grow double digits
• Expect Services to grow double digits
• Color: June quarter total revenue to grow low single digitis YoY

• Apple continues to plan for annual dividend increases going forward
• Apple’s board of directors has declared a cash dividend of $0.25 per share of the Company’s common stock, an increase of 4 percent
• Board of directors has authorized an additional program to repurchase up to $110 billion of the Company’s common stock
• $105 billion total debt
• Apple $162 cash and marketable securities
• Apple particularly pleased with strong performance in emerging markets

• Maestri touts Mac and Vision Pro in the enterprise

• Apple has well over 1 billion paid subscriptions across Services
• Both transacting and paid accounts reached new all-time highs
• Services revenue: $23.867 billion

• Almost 2/3rd of Apple Watch customers were new to the product in the quarter
• Wearables, home and accessories revenue: $7.913 billion

• iPad U.S. customer sat = 96%
• iPad install base hit new all-time high
• iPad revenue: $5.559 billion

• Mac sales driven by M3 MacBook Air
• Mac revenue: $7.451 billion

• iPhone customer sat in U.S = 99%
• iPhone active installed base grew to an all-time high
• iPhone revenue: $45.963 billion
• OpEx $14.4 billion, up 5% YoY
• Installed base of active devices reached an all-time high
• iPhone had a challenging compare YoY
• Luca Maestri: Revenue: $90.753 billion

• AAPL After hours: $185.21 +$12.18 (+7.04%) @ 05:12PM EDT

• Cook talks “carbon removal” projects
• Cook touts emission reductions, recycling, solar and wind power
• Apple want to become “carbon neutral” by 2030
• Cook touts privacy and protections against quantum computing
• Retail: Shanghai store opening was very exciting
• Apple Sports app released during quarter
• Promos Apple TV+ productions which win major awards
• Services revenue: $23.867 billion; all-time revenue record
• Wearables, home and accessories revenue: $7.913 billion
• Cook talks up Apple Watch; mentions AI and ML again
• iPad revenue: $5.559 billion; down 17% YoY due to difficult compare
• Cook touts M3 MacBook Air; mentions AI again
• Mac revenue: $7.451 billion, up 4% YoY
• Cook visited Southeast Asia; excited for the future
• iPhone revenue: $45.963 billion
• iPhone faced a difficult compare YoY
• Apple believes it has AI advantage that will distinguish itself; mentions neural engines and privacy focus
• Apple bullish on generative AI
• Next month WWDC – exciting!
• Exciting event coming next week
• Cook talks up Vision Pro
• Services set all-time revenue record
• Cook: Set revenue records in Latin America and Middle East, Canada, India, Span, Turkey, Indonesia

• Conference call begins
• AAPL After hours: $185.51 +$12.48 (+7.21%) @ 04:56PM EDT
• AAPL After hours: $183.99 +$10.96 (+6.33%) @ 04:46PM EDT


MacDailyNews presents live notes from Apple’s Q124 conference call
Thursday, February 1, 2024
In "News"

Apple to reveal Q121 earnings results on January 27th
Monday, January 11, 2021
In "News"

Apple to release Q316 earnings, webcast live conference call on July 26th
Friday, July 22, 2016
In "News"
Investors3 Investors3 4 weeks ago
Apple reports second quarter results
May 02 2024 - 4:30PM
Business Wire

Services revenue reaches new all-time record

EPS sets March quarter record

Apple® today announced financial results for its fiscal 2024 second quarter ended March 30, 2024. The Company posted quarterly revenue of $90.8 billion, down 4 percent year over year, and quarterly earnings per diluted share of $1.53.

“Today Apple is reporting revenue of $90.8 billion for the March quarter, including an all-time revenue record in Services,” said Tim Cook, Apple’s CEO. “During the quarter, we were thrilled to launch Apple Vision Pro and to show the world the potential that spatial computing unlocks. We’re also looking forward to an exciting product announcement next week and an incredible Worldwide Developers Conference next month. As always, we are focused on providing the very best products and services for our customers, and doing so while living up to the core values that drive us.”

“Thanks to very high levels of customer satisfaction and loyalty, our active installed base of devices has reached a new all-time high across all products and all geographic segments, and our business performance drove a new EPS record for the March quarter,” said Luca Maestri, Apple’s CFO. “Given our confidence in Apple’s future and the value we see in our stock, our Board has authorized an additional $110 billion for share repurchases. We are also raising our quarterly dividend for the twelfth year in a row.”

Apple’s board of directors has declared a cash dividend of $0.25 per share of the Company’s common stock, an increase of 4 percent. The dividend is payable on May 16, 2024 to shareholders of record as of the close of business on May 13, 2024. The board of directors has also authorized an additional program to repurchase up to $110 billion of the Company’s common stock.

Apple will provide live streaming of its Q2 2024 financial results conference call beginning at 2:00 p.m. PT on May 2, 2024 at The webcast will be available for replay for approximately two weeks thereafter.

Apple periodically provides information for investors on its corporate website,, and its investor relations website, This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance, and details related to its annual meeting of shareholders.

This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about the Company’s plans for return of capital, the payment of its quarterly dividend, and future business plans. These statements involve risks and uncertainties, and actual results may differ materially from any future results expressed or implied by the forward-looking statements. Risks and uncertainties include without limitation: effects of global and regional economic conditions, including as a result of government policies, war, terrorism, natural disasters, and public health issues; risks relating to the design, manufacture, introduction, and transition of products and services in highly competitive and rapidly changing markets, including from reliance on third parties for components, technology, manufacturing, applications, and content; risks relating to information technology system failures, network disruptions, and failure to protect, loss of, or unauthorized access to, or release of, data; and effects of unfavorable legal proceedings, government investigations, and complex and changing laws and regulations. More information on these risks and other potential factors that could affect the Company’s business, reputation, results of operations, financial condition, and stock price is included in the Company’s filings with the SEC, including in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements, which speak only as of the date they are made.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (, or email Apple’s Media Helpline at

© 2024 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Inc.


(In millions, except number of shares, which are reflected in thousands, and per-share amounts)

Three Months Ended

Six Months Ended

March 30,

April 1,

March 30,

April 1,

Net sales:















Total net sales (1)





Cost of sales:











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(1) Net sales by reportable segment:















Greater China










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(1) Net sales by category:




















Wearables, Home and Accessories










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Apple Inc.


(In millions, except number of shares, which are reflected in thousands, and par value)

March 30,

September 30,


Current assets:

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Commitments and contingencies

Shareholders’ equity:

Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 15,337,686 and 15,550,061 shares issued and outstanding, respectively



Retained earnings/(Accumulated deficit)




Accumulated other comprehensive loss





Total shareholders’ equity



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Apple Inc.


(In millions)

Six Months Ended

March 30,

April 1,

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Operating activities:

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Adjustments to reconcile net income to cash generated by operating activities:

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Changes in operating assets and liabilities:

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Financing activities:

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Supplemental cash flow disclosure:

Cash paid for income taxes, net





View source version on

Press Contact:
Josh Rosenstock
(408) 862-1142

Investor Relations Contact:
Suhasini Chandramouli
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$Green$ $Green$ 4 weeks ago
It’s a house of cards. Can’t wait for the feigned enthusiasm from analysts and media when they phone it in for another disappointing event next week.
power11 power11 4 weeks ago
stock1ace1 stock1ace1 4 weeks ago
DiscoverGold DiscoverGold 4 weeks ago
More info from Apple's $AAPL Q1 earnings report
By: Evan | May 3, 2024

• More info from Apple's $AAPL Q1 earnings report.

Read Full Story »»»

$Green$ $Green$ 4 weeks ago
This is going to sell down unless the company uses all their free cash to float the stock price lol what a ponzi
$Green$ $Green$ 4 weeks ago
Wont that sweet dividend of about $1 per share sway you?
pepeoil pepeoil 4 weeks ago
Once again, your stupidity shines like a bright spotlight. Lol. You have never been correct on any prediction, ever. You were telling us to dump nvda a year ago. Bwahaaaa
Agoura Guy Agoura Guy 4 weeks ago


THIS WON'T END WELL!!!!!!!!!!!

👍️ 1 💩 1 🤡 1 〽️ 1
$Green$ $Green$ 4 weeks ago
They can’t even make the alarm clock work right anymore. They’ve been phoning it in for the last few years lmao

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