LOUISVILLE, Ky., Oct. 10, 2016 /PRNewswire/ -- Spurred into action
by consumer demand, Kentucky Fried Chicken® announced
today that Nashville Hot Chicken is back on KFC menus. And, for the
first time, Nashville Hot Chicken will be available as a Chicken
Little® Sandwich in addition to chicken on-the-bone and
tenders at restaurants in the U.S.
The authentic spicy, smoky, crispy fried chicken is back on
television screens and menus this week with a new heartthrob
Nashville Hot Colonel, played by actor Vincent Kartheiser, best known for his roles as
Pete on AMC's Mad Men and Jordan
on Hulu's original series Casual. For the specialty role of the
Nashville Hot Colonel, KFC sought out a young actor with lots of
hair and flair. Vincent's vintage good looks and piercing blue eyes
made him perfect for the role.
"Like KFC's Nashville Hot Chicken, I'm a bit of a rebel decked
out in authentic Nashville
flavor—a perfect combination of classic and cool," said
Vincent Kartheiser, the Nashville
Hot Colonel.
Hot Chicken was born in Nashville,
Tennessee and is the newest food phenomenon in restaurants
and food trucks across the country. KFC was the first national
quick service restaurant to offer the trendy regional flavor when
it successfully launched its own version of Nashville Hot Chicken
in January of 2016. In a nod to the flavor's authenticity, the
bestselling city for KFC's Nashville Hot was Nashville, Tenn.
By making Nashville Hot available nationwide at an affordable
price, America was introduced to this one-of-a-kind
recipe. Even Google searches for "Nashville Hot" increased
over 700% when KFC introduced Nashville Hot this past January.
Since April, when KFC Nashville Hot's limited time run ended,
fans have been taking to social media demanding its return:
"Matt Scary tweeted at us that if we brought Nashville Hot Back
on October 10th, it would
be the best birthday gift ever," said Kevin
Hochman, Chief Marketing Officer for KFC U.S. "So if Matt
brings just $5.49 plus tax to a KFC
on October 10th, that
birthday gift is his. I'm kidding! We'll send him a gift
card!"
In addition to bringing back Nashville Hot Tenders and Fried
Chicken, it will be available for the first time ever in a
Nashville Hot Chicken Little sandwich ($1.69 plus tax) that features a freshly breaded
Nashville Hot chicken tender with pickles and mayo on an all-new
sesame seed bun. And most KFCs will also offer Nashville Hot
Grilled Chicken and Nashville Hot Wings. Individual Nashville
Hot Baskets will be $5.49 and include
cole slaw and a biscuit.
Add Hope
To coincide with the return of KFC's
overwhelmingly popular Nashville Hot Chicken, the brand also kicked
off today its annual hunger relief campaign, Add Hope®.
KFC's Add Hope campaign helps feed the world through the United
Nations World Food Programme (WFP), the world's largest
humanitarian agency fighting hunger.
Through October 30th,
customers can visit participating KFC restaurants for Nashville Hot
Chicken or any KFC favorite and make a donation to fight world
hunger. Donations can also be made online at http://addhope.kfc.com
or by texting "KFCWHR" to 90999 in the U.S. The default donation
for text message is $5 USD (message
and data charges may apply).
Every dollar raised goes directly toward WFP's operations to
fight hunger worldwide, mostly to disaster relief and school meals
programs. Just $1 provides meals
to four hungry children at school.
According to WFP, there are 795 million people around the world
who suffer from chronic hunger, which equates to one in nine people
that go to bed hungry each night. This is the tenth year KFC has
partnered with WFP to help solve world hunger.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain. KFC
specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™,
Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side items.
There are nearly 20,000 KFC outlets in more than 125 countries and
territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more
information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
About WFP
WFP is the world's largest humanitarian
agency fighting hunger worldwide, delivering food assistance in
emergencies and working with communities to improve nutrition and
build resilience. Each year, WFP assists some 80 million people in
around 80 countries.
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SOURCE KFC