New Product Gives Men Tools to Optimize and
Refresh Their Morning Routines in the New Year
Seventh paragraph, fourth sentence of the release dated January
4, 2017, suggested retail price of the shaver should read $299-329
(sted $389.99).
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170104005323/en/
The NEW Braun Series 9 (Photo: Business
Wire)
Corrected releases reads:
BRAUN LAUNCHES NEWLY INNOVATED SERIES 9 TO
U.S. CONSUMERS
New Product Gives Men Tools to Optimize and
Refresh Their Morning Routines in the New Year
Today Braun, the world’s most trusted* grooming brand, renowned
for its expertly crafted male grooming tools, introduces the NEW
Braun Series 9 collection to the U.S. market. The newly innovated
premium and exclusive range of electric shavers, offers men the
most efficient shave so they can face, with confidence, every
challenge that life brings their way.
The New Year is the perfect time for men to refresh and optimize
their daily grooming routine. With the NEW Series 9, Braun is
putting men in the driver’s seat, giving them the tools, down to
the smallest detail, so that they are prepared to take on the day.
The new shaver has been designed for the discerning man who is not
willing to compromise on the details that matter and demands the
best performance from his shaver.
The newest innovation of the NEW Series 9 is its enhanced
titanium coated trimmer, which offers detail, style, precision and
performance for the world's most efficient shave. Central to the
razor surface is a unique golden strip delivering optimal shave
technology. The HyperLift & Cut Trimmer coated with Titanium
Nitride (TiN) improves the shaver’s ability to glide over the skin
with a low level of friction, providing a pleasant and superior
feel against the skin. It also protects from corrosion and wear,
and increases durability, allowing the NEW Series 9 to deliver up
to 50,000 shaves.
“Over the last few years we have witnessed a dramatic shift on
the importance men place on looking their best before walking out
of the door,” said Braun Grooming Expert, Sascha Breuer. “Having a
morning routine in place has proven to boost confidence for
tackling the day ahead, and grooming is central to that routine
because when you look good, you feel good. The best shaving tool to
achieve that every day is the NEW Braun Series 9, which sets a new
standard of excellence as it ensures the most efficient and
exceptionally gentle shave.”
The shaver’s fully flexible SyncroSonic™ shaving head navigates
facial contours with ease. The five shaving elements in the shaving
head work together to capture every type of hair. Braun’s advanced
micro-adaptation OptiFoil™ shaving foils maneuver nimbly to cut
hair as close to the skin as possible over every contour. They work
with the center cutting elements, creating precision that minimizes
the risk of top layers of skin being cut during shaving and helps
avoid skin irritation.
The glide is further enhanced with the shaver’s Protective
SkinGuard, which catches stubble and beard hairs to use fewer
strokes than an average razor and, in turn, creates less tugging
and pulling at the skins surface, even with several days’ growth.
It is also compatible with water, foam and gel grooming products,
leaving the choice comfortably in men’s hands.
The NEW Braun Series 9 demonstrates state of the art attention
to detail and premium design. Not only do its new features improve
the male grooming experience, it also has a sleek look designed for
efficiency and strength. The shaver is available in a chrome,
silver, black, or blue finish and comes with a charger stand for
simple refueling. The shaver is available at Amazon, Walmart,
Target, Bed Bath & Beyond, and Best Buy and has a suggested
retail price of $299-329. For more information visit
www.news.Braun.com.
*Tested on 3 day beards vs. leading premium tier products.
Details: www.braun.com/study-results
About Braun
Braun, a subsidiary of Procter & Gamble founded in Germany
in 1921, develops and manufactures a wide variety of small domestic
appliances that marry technical innovation, reliable quality and
distinctive design. These range from electric shavers to beauty
products. Braun products enjoy worldwide distribution. Please visit
http://www.braun.com for the latest news and in-depth information
about the Braun brand.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20170104005323/en/
KetchumEmily Amato, 212-796-9820emily.amato@ketchum.com
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