Meta and the City of Memphis Celebrate Partnership and Road to Better Health with Gift of Adult Fitness Park
June 25 2015 - 9:00AM
Business Wire
Brand motivates City of Memphis on wellness
journey through health and wellness initiatives
This summer, Meta, from the makers of Metamucil®, will celebrate
its partnership with the City of Memphis by donating a permanent
outdoor adult fitness zone in Audubon Park. After being named the
unhealthiest city in the U.S. in 20141, Meta embarked on a mission
with the City of Memphis to encourage residents to take small steps
to make healthy changes through a number of health initiatives
throughout the partnership. In the spirit of this wellness
partnership, the adult fitness zone will give the residents of
Memphis an opportunity to continue on their healthy journey.
To kick-off the construction of the adult fitness park, Memphis
Mayor A C Wharton Jr., Shelby County Mayor Mark Luttrell Jr., and
Latreal “La” Mitchell, personal trainer to Meta spokesperson
Michael Strahan, will host a groundbreaking event at Audubon Park
on June 30, 2015 at 1pm near the southwest entrance of Audubon
Park. The fitness area of the park is expected to be open for use
for the public by mid to late summer.
Meta kicked off the partnership last fall with the help of
Memphis’ Common Table Health Alliance (CTHA), a regional health
improvement collaborative, and they co-hosted health-related events
offering free resources, fitness classes, health screenings,
fitness education, and product samples to the people of Memphis.
Through these activities, Meta encouraged Memphians that one small
step can lead to good things – resulting in what Meta calls “The
Meta Effect.”
“We are excited to leave the people of Memphis with a permanent
fitness installation where they can continue their health and
wellness journey,” said Michelle Vaeth, Associate Director of
Communications, P&G. “We hope that Meta’s efforts to encourage
the City of Memphis to achieve a healthy lifestyle through small
steps will inspire the rest of America that they can do the
same.”
“Cities like Memphis across the U.S. are facing issues of public
health and what we can do to improve it,” said Memphis Mayor A C
Wharton, Jr. “With the help of Meta, Memphis has renewed its
commitment to improving our wellbeing through small steps and using
resources provided by Meta and CTHA like free fitness classes and
healthy product samples. The donation of this park is a permanent
reminder that our journey to better public health is ongoing.”
Meta invites all of America to experience their own Meta Effect
by committing to making one small healthy change in their life.
Meta’s line of MultiHealth products are one of those small, healthy
changes that can lead to better things.
For more information on Meta’s wellness line, please visit
http://www.MetaWellness.com.
About Meta ProductsCreated and introduced for the first
time in 1934 by G.D. Searle & Co., Metamucil powder was
acquired by P&G in 1985. Metamucil powder is the number one
doctor, pharmacist2, and gastroenterologist3 recommended fiber
brand. Made with 100% natural psyllium fiber, Metamucil and Meta
Health Bars fit any lifestyle when you are looking to increase your
fiber intake.
MetaBiotic™ is a 2-in-1 MultiHealth probiotic supplement
containing Bio-Active 12™ which helps maintain digestive balance
and promote a healthy immune system.*
About Procter & GambleP&G serves nearly five
billion people around the world with its brands. The Company has
one of the strongest portfolios of trusted, quality, leadership
brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head
& Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,
SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G
community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
References12014 ACSM American Fitness Index® Data
Report2Based on Pharmacy Times 2015 survey (fiber supplements,
laxatives – bulk/fiber and cholesterol management categories)3Among
recommendations in a Symphony Health Solutions survey 2014 (OTC
therapeutic fiber category)
*These statements have not been
evaluated by the Food and Drug Administration. This product is not
intended to diagnose, treat, cure, or prevent any disease.
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version on businesswire.com: http://www.businesswire.com/news/home/20150625005232/en/
P&GNorth America Personal Health CareMichelle Vaeth,
513-622-4727vaeth.mj@pg.comorMSLGROUPStephanie Sobala,
646-500-7854stephanie.sobala@mslgroup.com
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