EKOCYCLE™ Shop-in-Shop at Harrods adds six new
designers to its exclusive lifestyle collection
EKOCYCLE™ is excited to announce that Ada + Nik, Davide
Groppi, Goorin Bros, Henrietta Ludgate, KEDS and The People’s
Movement (MOVMT) will be joining its exclusive Shop-in-Shop
collection at Harrods. The new products range from men’s hats and
jackets to women’s dresses and shoes to design decor and lighting
and will be available at Harrods beginning in late September.
ECOALF is also set to launch new additions, expanding its
existing EKOCYCLE™ product offering.
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Exclusive EKOCYCLE™ Shop-in-Shop at
Harrods (Photo: Business Wire)
Embedded in the ethos that “Waste is only waste if we waste it’,
EKOCYCLE™ was conceived after will.i.am was inspired to turn waste
left behind at a Black Eye Peas concert into recycled sought-after
objects and joined forces with The Coca-Cola Company.
Since launching in the UK in March of this year, EKOCYCLE™ has
collaborated with global brands from Globe-Trotter to adidas to
Tern to MCM and 3D Systems to develop an innovative range of
clothes, accessories, design and lifestyle products made in part
from recycled materials such as PET plastic bottles and aluminum
cans. The result is an inspiring aspirational collection that
challenges preconceived notions of products made from recycled
materials.
Bea Perez, Chief Sustainability Officer at The Coca-Cola Company
said, “I’m pleased to announce that the
EKOCYCLE initiative is expanding, with six fantastic new
designers joining the collection. Together with will.i.am and
Harrods, our aim is to continue to promote recycling in an
innovative way, to captivate today’s youth and motivate
change.”
The initiative was recently named Innovator of the Year
at the WGSN awards for its ambition to educate and empower
consumers to proactively seek out more sustainable lifestyle
choices.
ADA + NIK
Award winning London based contemporary design duo, Ada + Nik
(Ada Zanditon and Nik Thakkar), is adding the world's first
camera-enabled biker jacket (includes a built-in camera) to
the collection. Described by press as “the most refreshing new
menswear brand to emerge in recent years” – the unique, darker take
on British fashion features intricate technical detail and uses
innovative performance materials. The Ada + Nik: Narrative Jacket
is a hybrid of leather and a subtle herringbone pattern and
uses an average of 15 assorted recycled 20 oz. PET bottles.
DAVIDE GROPPI
Davide Groppi is a renowned industrial designer and lighting
expert based in Italy. His lights point out the basic components of
his streamlined design: simplicity, lightness, emotion and
invention. The special emphasis on each aesthetic solution makes
each lamp original and unique. The lamp Neuro for EKOCYCLE™ is made
only of basic elements: a plug, a wire, some recycled PET isolators
and a recycled aluminum shade. That’s all you need: starting from a
common wall socket, you play with the cable and bring the light
where you like. Eko-cycled, eko-logical and eko-nomic design.
ECOALF
ECOALF integrates breakthrough technology to create clothing and
accessories made entirely from recycled materials…without actually
looking like it! From discarded fishing nets and plastic bottles to
worn out tires and even coffee, the line transpires to outerwear,
swimsuits, trainers and accessories. For the exclusive line for
EKOCYCLE™ Urban Elegancy and Sportswear are brought together, all
with a minimalistic touch. ECOALF EKOCYCLE™ products use a range of
38% - 100% post-consumer recycled materials.
GOORIN BROS
Over a century ago, Goorin Bros. started selling finely crafted
custom hats from a humble horse-drawn cart on the streets of
Pittsburgh, Pennsylvania. Four generations later, it is with great
pride that they continue the Goorin family legacy, in which
craftsmanship and quality are paramount. Goorin Bros. joins the
EKOCYCLE™ collection with an exclusive line of three hats each
using an average of four assorted recycled 20 oz. PET bottles.
HENRIETTA LUDGATE
Renowned fashion designer Henrietta Ludgate was trained at
Central Saint Martins School of Art. Each design is based on her
signature style of structural minimalism with a sophisticated edge.
The Scottish designers’ addition to the EKOCYCLE™ brand includes a
range of dresses, pleated skirts, tops and coats.
KEDS
KEDS presents one of two new lines of shoes added to the
collection. Made famous in the 1990s, KEDS x EKOCYCLE™ high tops
use an average of two assorted recycled 20 oz. PET bottles per pair
of shoes and come in ‘Champion’ designs – Red Mesh, Classic Canvas,
Black Nylon and Print Canvas.
MOVMT
Celebrating up-cycled material, MOVMT launches with a collection
of eco-hip sneakers. MOVMT supports organizations that
systematically reduce plastic pollution through oceanic research,
collaboration and action. These innovative hi tops contain 50%
post-consumer recycled materials using an average of four assorted
recycled 20 oz. PET bottles and shoelace clips made in part from
recycled materials via the EKOCYLE CUBE™ 3D Systems Printer.
Visit Harrods to see the EKOCYCLE™ product line or online at
Harrods.com/brand/ekocycle.
To learn more about the EKOCYCLE™ brand initiative visit
EKOCYCLE.COM.
Main credit: Exclusive EKOCYCLE™ Shop-in-Shop at Harrods
and www.harrods.com
For additional photo assets visit
http://releasd.com/1eko/ekocycle
NOTES TO EDITORS:
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including, Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute
Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we
are the No. 1 provider of sparkling beverages, ready-to-drink
coffees, and juices and juice drinks. Through the world's largest
beverage distribution system, consumers in more than 200 countries
enjoy our beverages at a rate of 1.9 billion servings a day. With
an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive
work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company
About will.i.am
A multi-faceted entertainer, creative innovator and
philanthropist, will.i.am is best known for his work with The Black
Eyed Peas®. In 2016, he will return to his starring role as a Coach
for his fifth season on the hit TV programme “The Voice.” As a
producer, will.i.am has also worked with some of the music
industry’s biggest names including Michael Jackson, Rihanna, Usher,
Miley Cyrus, Nicki Minaj, Britney Spears, David Guetta and film
composer Hans Zimmer. Recognized and honored by numerous
industry organizations for artistic, business and philanthropic
achievements, will.i.am is the recipient of multiple GRAMMY®
awards, a Latin GRAMMY® award, an Emmy® award, two NAACP Image
Awards®, the BMI® President’s Award and a CLIO Award. will.i.am's
i.am.angel™ Foundation (www.iamangelfoundation.org) supports young
people through programs focused on STEAM (science, technology,
engineering, arts, math) education via after-school tutoring and
activities that build STEAM and coding skills.
About Harrods Ltd
With a rich history spanning 165 years, Harrods is a world
leader in luxury retail. The famous Knightsbridge store attracts
millions of loyal customers from across the globe with its
unrivalled product selection, renowned customer service and
historic setting. The store was opened in 1849 by Charles Henry
Harrod as an expansion of his humble East End grocer and tea
business. Today, it is one of the most distinguished names in the
world. Eight floors and 330 departments showcase the best of luxury
merchandise, from high-end fashion and accessories to the finest
homewares and the latest technology. The store also houses 26
delectable restaurants. Harrods continuously seeks to surpass the
desires and expectations of its customers, while offering an
unforgettable shopping experience and following its philosophy
‘Anything is Possible’.
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The Coca-Cola CompanyKatherine Schermerhorn,
+01-404-676-2683press@coca-cola.com
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