COLUMBUS, Ga., May 8, 2017 /PRNewswire/ -- Aflac, the leader in
voluntary insurance sales at the worksite in the United States, today announced the launch
of its new television commercial, "Dad's Choice," which features a
family comically debating if they'd rather go on an unforgettable
vacation or pay unexpected medical bills. The new ad will debut
tomorrow during The Voice, which airs at 8
p.m. ET on NBC.
A recent survey of working moms found that even with health
insurance, about half (49 percent) of respondents didn't have the
money to cover their insurance deductible.1 More than 54
percent of working moms surveyed said they have had to divert funds
away from something else to pay for medical expenses. Which source
of savings suffers the most? The family vacation fund.
"As summer approaches, families across the country are getting
ready to pack their bags and hit the road to experience new
adventures," Aflac Senior Vice
President and Chief Marketing Officer Gail
Galuppo said. "Unfortunately, many moms and dads don't
realize that they may be forced to choose between making family
memories and paying important medical bills if they aren't
protected with help from supplemental insurance like Aflac's."
"Dad's Choice" opens with a son holding a baseball bat and a
father cowered on one knee holding a wadded up T-shirt over his
face covering an injury. The mom runs to the yard to find out what
went wrong. The son responds, "Dad kind of … walked into my
swing."
The mom immediately realizes, "Don't you mean Dad kind of ruined
our Hawaii fund?" Amid groans of
pain and his family squirming because of the injury, the father
tries to communicate the severity of the situation, insisting, "I
should go to the hospital." Yet, all the mother hears is, "There
goes the airfare."
When given the choice between paying for Hawaii or his dad's face, the son wastes no
time in raising his hand to cast a vote for Hawaii. The mom cheerfully reveals her vote,
"Ha-wa-ii," high-fiving her son – and eventually her husband, who
concedes that Hawaii is just too
good to pass up.
"Health insurance may not cover everything related to unexpected
injuries and illnesses," added Galuppo. "And when families are hit
with unexpected medical costs, cash from Aflac can help make sure
our customers maintain their lifestyle and don't have to make tough
choices like whether they should go to Hawaii or take care of dad's face."
To learn how to keep your lifestyle healthy and to request a
quote, visit aflac.com/lifestyle.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For six decades, Aflac insurance
policies have given policyholders the opportunity to focus on
recovery, not financial stress. In the
United States, Aflac is the leading provider of voluntary
insurance at the worksite. Through its trailblazing One Day
PaySM initiative, Aflac U.S. can receive, process,
approve and disburse payment for eligible claims in one business
day. In Japan, Aflac is the
leading provider of medical and cancer insurance and insures 1 in 4
households. Aflac insurance products help provide protection to
more than 50 million people worldwide. For 11 consecutive years,
Aflac has been recognized by Ethisphere as one of the World's Most
Ethical Companies. In 2017, Fortune magazine recognized Aflac as
one of the 100 Best Companies to Work For in America for the 19th
consecutive year and in 2017 included Aflac on its list of Most
Admired Companies for the 16th time. In 2015, Aflac's contact
centers were recognized by J.D. Power by providing "An Outstanding
Customer Service Experience" for the Live Phone Channel. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac and One
Day PaySM, visit aflac.com or espanol.aflac.com.
Media contact – Kristen
Fraser, 706.243.5543 or mediarelations@aflac.com
Analyst and investor contact – David A. Young, 706.596.3264 or 800.235.2667,
FAX 706.324.6330, or dyoung@aflac.com
Aflac herein means American Family Life Assurance Company of
Columbus and American Family Life
Assurance Company of New York.
1 The Aflac + Working Mother Survey was conducted via
online panel in the United States
between Sept. 22-27, 2016, among
1,000 women age 18+ who work full time, have at least one child
under age 18 living at home and have major medical/health
insurance. Sample error for 1,000 respondents is approximately 3.1
percent at 95 percent confidence. Sample was balanced for household
income and geography. A full methodology is available. The survey
was conducted by AYTM Research on behalf of Aflac and Working
Mother magazine.
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SOURCE Aflac