Marie Callender's in Pursuit of Its First Pie Queen or King
August 26 2015 - 8:07AM
Business Wire
Iconic frozen dessert brand begins a
nationwide search for its newest spokesperson
Marie Callender’s™, a brand of ConAgra Foods [NYSE: CAG],
announced the search for a spokesperson today who embodies the
brand’s lasting philosophy of creating special, just-like-homemade
desserts that nurture friends and family. Through a month-long
talent search, Marie Callender’s will identify its “Pie Queen or
King,” an individual who will serve as the brand’s spokesperson and
winner of a $15,000 grand prize to make his or her baking dreams
come true.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150826005292/en/
Are you constantly handing out baking
tips to loved ones and calling dibs on dessert duty for
get-togethers? Are you the embodiment of dessert - someone sweet,
warm and inviting, who others gravitate towards just like a home
baked pie? If this sounds like you, then you're the embodiment of
Marie Callender, who brought her baking dreams to life decades ago.
And now you could enjoy your own sweet success as the FIRST Marie
Callender's Pie Queen or King and winner of a $15,000 prize!
(Photo: Business Wire)
Over the course of the next year, with a possibility of
extension, the Marie Callender’s Pie Queen or King will develop
baking and lifestyle content for the brand including, but not
limited to, baking tips, recipes, usage ideas and photography to be
used across all brand activations including social media and
MarieCallendersMeals.com. Additionally, the winner will serve as
the public spokesperson, participating in media interviews and
other publicity efforts.
“The ideal candidate will share the same passion and love for
baking as Marie did in the 1940s, when she began selling her pies
at the urging of family and friends. Marie truly understood the
importance of nurturing loved ones with comforting meals and
desserts and we want to celebrate that tradition decades later by
finding a great baker who shares her enduring philosophy,” said
Casey Richards, brand director.
To enter the contest, consumers must upload a one-to-two-minute
video to MariesPieRoyalty.com by September 24, 2015. In addition to
the video submission, entrants are asked to provide an original pie
tip and answers to three baking related essay questions.
The winner will be selected based on the originality of his or
her video and how well his or her personality fits Marie
Callender’s brand. In addition to being crowned Marie Callender’s
Pie Queen or King and serving as a spokesperson for the brand for
up to one year, the winner will receive a $15,000 grand prize and a
behind-the-scenes tour showcasing the special care and touches that
go into the making of Marie Callender’s fruit and cream pies.
"For years, Marie Callender’s has been a trusted name in quality
frozen desserts with just-like-homemade, special touches," said
Richards. "We hope our search for a Pie Queen or King will give our
fans and home bakers a chance to show their passion for baking and
Marie Callender’s."
Visit www.MariesPieRoyalty.com for contest rules and more
information. For even more information, visit
www.MarieCallendersMeals.com and like Marie Callender’s on
Facebook.
ABOUT CONAGRA FOODSConAgra Foods, Inc. (NYSE: CAG) is one
of North America's largest packaged food companies with branded and
private branded food found in 99 percent of America’s households,
as well as a strong commercial foods business serving restaurants
and foodservice operations globally. Consumers can find recognized
brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy
Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville
Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack
Pack® and many other ConAgra Foods brands, along with food sold by
ConAgra Foods under private brand labels, in grocery, convenience,
mass merchandise, club and drug stores. Additionally, ConAgra Foods
supplies frozen potato and sweet potato items as well as other
vegetable, spice, and bakery goods to commercial and foodservice
customers. ConAgra Foods operates ReadySetEat.com, an
interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at
www.conagrafoods.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150826005292/en/
For ConAgra FoodsKayla Jaroch,
312-240-3156EdelmanKayla.Jaroch@edelman.comorConAgra
FoodsAmy Morgan,
630-857-1120Amy.Morgan@conagrafoods.comwww.conagrafoods.comwww.MariesPieRoyalty.comwww.MarieCallendersMeals.com
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