Avid Marketplace Offers Powerful New Features and Expanded Partner Roster
September 29 2016 - 1:00PM
AES (Booth #303) – Avid® (Nasdaq:AVID) today
announced that momentum for the Avid Marketplace continues to grow
with widespread partner participation and extensive, streamlined
development toolkits. With powerful new features and a greatly
expanded list of partners that continues to grow, the Avid
Marketplace puts hundreds of AAX plug-ins within easy reach of Avid
Pro Tools®, Avid Media Composer® and Avid VENUE users.
Participants in the Avid Marketplace include Waves, Crane Song,
Eventide, iZotope, Sonnox and Nugen, providing a large and
ever-expanding selection of AAX tools that meet the needs of all
users—from a guitarist creating a demo with Pro Tools | First to a
Pro Tools | HDX user collaborating remotely across continents. In
addition, the Avid Marketplace now welcomes partners who use serial
codes for license management, helping make the Avid Marketplace an
even more valuable resource to Avid users.
"Joining the Avid Marketplace was a great decision for Crane
Song," said Dave Hill, engineer and company owner. "The experience
has been amazing and the Avid Marketplace is becoming the go-to
destination for the best AAX Plug-ins and other essentials for Avid
customers."
The Avid Marketplace offers in-app purchases within Pro Tools,
enabling users to spontaneously audition and purchase AAX plug-ins
without losing their creative momentum. Plug-ins can also be
automatically installed while a project is active.
“The continued expansion of the Avid Marketplace enables
customers to benefit from powerful services, like the ability to
conveniently purchase plug-ins and apps as they need them without
interrupting the creative process,” said Tim Carroll, VP Product
Management, audio at Avid. “The growing roster of new certified
Alliance partners joining the Avid Marketplace gives customers the
widest range of options to acquire the tools they need to create
great-sounding content.”
About AvidThrough Avid Everywhere™, Avid
delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration,
asset protection, distribution and consumption. Media
organizations and creative professionals use Avid solutions to
create the most listened to, most watched and most loved media
in the world—from the most prestigious and award-winning feature
films, to the most popular television shows, news programs and
televised sporting events, as well as a majority of today’s most
celebrated music recordings and live concerts. Industry leading
solutions include Pro Tools®, Media Composer®, Avid NEXIS™,
Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®.
For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, iNEWS, Interplay, AirSpeed,
MediaCentral, Media Composer, Pro Tools, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Sara Griggs
sara.griggs@avid.com
310-907-6909
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