Adobe Named a Leader in Lead-to-Revenue Management Platform Vendors by Independent Research Firm
November 21 2016 - 10:00AM
Business Wire
Adobe (Nasdaq:ADBE) today announced that the company was
recognized as a Leader in “The Forrester Wave:™ Lead-to-Revenue
Management Platform Vendors, Q4 2016” report by Forrester Research,
Inc. for the second consecutive year. Of the 11 vendors Forrester
evaluated for the lead-to-revenue management (L2RM) report, Adobe
was among five companies recognized as a leader across 36 criteria,
including strategy, current offering and market presence.
“It’s more important than ever that brands provide exceptional,
highly personalized experiences across the entire customer
journey,” said Stephan Dietrich, vice president, Adobe Campaign.
“Our leadership in Forrester’s L2RM report validates the strength
of our email and campaign management offering that helps both B2B
and B2C enterprises evolve into Experience Businesses.”
“Adobe Campaign is a robust product that can meet the needs of
B2B, B2C and B2B2C marketers,” stated Forrester in its L2RM report.
“Companies who are heavily invested with Adobe for marketing
solutions should have no hesitation to evaluate Adobe Campaign as a
L2RM Platform solution. Additionally, global companies operating in
a B2B2C model should consider Adobe for its native strengths. Adobe
Campaign is one of the few L2RM platform solutions that can be
deployed on-premise or hosted at the vendor's data center, which
could offer an advantage for some marketers.”
Adobe Campaign provides campaign, offer and personalization
management capabilities for sophisticated automation and execution
of marketing programs across channels. Both B2B and B2C brands can
drastically improve customer engagement across online channels such
as email, web, social, display and mobile channels, as well as
offline channels including direct mail and point of sale. More than
750 customers power their email with Adobe Campaign. Over 28
billion emails were sent with Adobe Campaign in the first half of
2016. Adobe Campaign customers include British Petroleum, Christian
Dior, HD Supply, L'Occitane, Los Angeles Kings Hockey Club,
Motorola, Museum of Fine Arts Boston, Renault, Scandinavian
Airlines, Sephora USA, Inc., Time Warner Cable, True Value, UBS and
more.
Forrester defines L2RM as “business system for marketers whose
offerings mandate a long, complex or highly considered buying
process,” and stated in the report, “L2RM mostly applies to B2B
marketers, but not exclusively. Consumer marketers who are taking
highly considered products and services to market also benefit from
the managed process of L2RM and the changing marketing remit that
the practice enables. The L2RM business system comprises integrated
goals, processes and metrics that reshape marketing practices to
drive effective customer engagement across the entire customer life
cycle — from awareness to advocacy.”
A blog post about Adobe’s position as a leader in the ““The
Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4
2016” report can be found here.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comorStefan
Offermann, 408-536-4023sofferma@adobe.com
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