Eze Perfumes: India’s Fragrance Footprint Expands to US!
May 10 2024 - 11:09AM
Business Wire
A year since its launch under Incredible Indriya, Eze
Perfumes, the first direct-to-consumer (D2C) perfume from
Sawai Fragrance, a leading manufacturer of fragrances, has
rolled out its expansion plans to go global by foraying into the US
markets. This move not only signifies its ambition to cater to
discerning consumers worldwide but also underlines its vision to
establish India as a prominent fragrance hub on the global stage,
by showcasing the essence of Indian perfumery through its
products.
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Eze Perfumes (Photo: Business Wire)
With a commitment to excellence to craft fine fragrances, Eze
Perfumes has unveiled its exquisite collection of 8 fragrances
–
- 3 for men: Eze Nomad, Eze Surge and Eze Elation
- 3 for women: Eze Joy, Eze Flow, Eze Awe
- 2 in the unisex category: Eze Vibe and Eze ID.
In addition to its online presence, Eze Perfumes has established
a robust retail network in the US, with products available in over
400 Fragrance Outlets Stores, and 100 duty free stores in South
America by Top Brands ensuring a widespread accessibility for
consumers nationwide. Building on its global success, Eze Perfumes
has expanded its footprint to several places, including Panama,
Puerto Rico and Mexico, consumers worldwide.
Purvi Jain Bafna, CEO of Sawai Fragrances USA, says,
“With Eze Perfumes' expansion into the US market, we are not just
introducing fragrances; we are sharing a piece of India's aromatic
heritage with the world. Our vision is to establish India as a
leading fragrance hub globally, and entering the US market is a
significant step towards achieving that goal. We are excited to
bring the essence of Indian perfumery to discerning consumers
worldwide.”
Kanishka Jain, Director at Incredible Indriya, says,
“Expanding into the US markets marks a significant milestone for
Eze Perfumes. As staunch supporters of the Made in India
initiative, we are thrilled to introduce our authentic home-grown
fragrances to a global audience.”
Adding to this Rohan Bafna, Partner at Sawai Fragrances USA
says, “I am thrilled to be part of this momentous chapter as
Eze Perfumes expands its fragrant tale in the US. Our journey is
about forging connections, igniting passions, and creating lasting
memories through the art of perfumery.”
Eze Perfumes’ expansion into the US marks a significant stride
in its mission to bring the essence of Indian perfumery to a global
audience, a move that promises a sensory adventure.
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Nidhi Mulchandani: 7385887891 |
nidhi.mulchandani@adfactorspr.com