PARK
CITY, Utah, May 10, 2024
/PRNewswire/ -- Park City, Utah,
one of the most accessible and accommodating mountain destinations
in North America, is excited to
announce its rebranding initiative, 'mountainkind,' for the
meetings and events industry. The significant rebranding encourages
conscious meeting planning and sustainable tourism, positioning
Park City as a leading destination
for impacting environment-friendly events.
Mountainkind is more than just a brand—it's a commitment to
sustainability and community-conscious meetings. A mountainkind
meeting is an invitation to cozy in and venture out. It's broad
perspectives and beautiful alpine skies. It's culture, values, and
a cherished approach to living. It's an inherent way of meeting in
Park City.
The transformative rebranding was a collaborative effort
spearheaded by the Park City
Chamber of Commerce, Convention & Visitors Bureau, in
partnership with various stakeholders in the tourism and
hospitality industries as well as the community. Through this
collaboration, they have crafted the mountainkind brand to
authentically reflect Park City's
unique values, culture, and offerings.
"The term 'mountainkind' signifies more than a brand," says
Tonya Sweeten, vice president of
group sales for the Park City
Chamber of Commerce, Convention & Visitors Bureau. "It embodies
a commitment to hosting meetings that blend seamlessly with
Park City's vibrant culture and
alpine environment. It represents an opportunity for meeting
attendees to experience the unique blend of perspectives, the
beauty of the alpine skies, and the rich cultural values that
Park City offers. This approach
aims to make every meeting in Park
City not just an event, but a memorable experience that
connects with the essence of the town." This emphasis showcases
Park City's dedication to
preserving the environment and promoting green tourism.
Building on this foundation, the vision behind mountainkind is
to establish Park City as a
destination where groups can create sustainable experiences that
integrate wellness and offer transformative, perspective-changing
meetings. Moving away from the previous brand, which was visually
represented by a pinecone emblem, the new logo and emblem highlight
Park City's prioritization of
environmental stewardship and community engagement.
Park City is renowned for its
alpine beauty, welcoming community, and world-class attractions
that blend mountain charm with sophistication. This mountain town
has something for each unique meeting and conference group. For
more information about mountainkind or to plan your next meeting or
conference in Park City, visit the
revamped website or contact the team.
Contact:
Tonya
Sweeten
Vice President of Group Sales
377551@email4pr.com
435-658-9607
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SOURCE Visit Park City