In collaboration with the UEFA Champions
League, the energy drinks brand brings back the first Friday Night
Show in five years, kicking off the UEFA Champions League final
weekend with a bang fuelled by kinetic energy!
NEW YORK, May 10, 2024 /PRNewswire/ -- Rockstar Energy
Drink® is teaming up with the UEFA Champions League
to bring back the Friday Night Show after a hiatus of five
years! On 31st May, the eve of the UEFA Champions League
final, an iconic London location
at the UEFA Champions Festival will transform into the ultimate
celebration. Boasting an incredible line-up, including an exclusive
headline performance from Rudimental, both music and football fans
can expect to press play on an unforgettable music experience that
will set the stage for one of the pinnacle events of the summer
sports calendar.
Teaming up with the UEFA Champions League, Rockstar Energy
Drink, renowned for its influence in the music industry, is
reintroducing the highly anticipated Friday Night Show. Adding a
fresh boost of energy to the performance, the brand has
collaborated with UK technology start-up, Pavegen, to install an
energy-generating, kinetic, dance floor. This innovative feature
will be accessible to the public during the Friday Night Show and
throughout the UEFA Champions League final weekend, where fans will
be encouraged to engage, walk, and dance on the installation to
help generate kinetic energy, contributing to powering elements of
the show including the performer's microphone.
The energy generated will be used to help ignite the event with
an electrifying atmosphere, providing an immersive experience
complete with vibrant visuals and a dynamic set by award-winning DJ
group, Rudimental, alongside a supporting DJ act. Fans can revel in
the festivities while learning about kinetic energy, celebrating
the start of the UEFA Champions League final like never before.
DJ & Music Artists Rudimental expressed their
excitement: "We're thrilled to partner with Rockstar Energy
Drink to kick off the UEFA Champions League final in style. The
Friday Night Show is the perfect opportunity for music and sport
fans to come together for an unforgettable celebration, and set the
stage for an epic final. From our DJ set to the bold visuals, this
summer event is going to be bigger and better than ever! We can't
wait to bring the energy and passion so that our fans can dance
like never before to help power an incredible gig."
The collaboration between Rockstar Energy Drink and Pavegen
forms part of the UEFA Champions Innovate program, a program
designed to solve modern, meaningful and relevant challenges
identified by UEFA and the Greater London Authority for the UEFA
Champions League final. Together, these partners aim to leverage
the energy of music fans to enhance the experiences cherished by
Rockstar Energy Drink's fans, not only at this event but also at
future music events. The partnership aligns with PepsiCo Positive,
which is the fundamental transformation of what PepsiCo does and
how it does it to create growth and shared value within
sustainability. Not only will this spearheaded technology amplify
the energy of the gig, but it will also contribute to powering it,
further driving the event's impact and sustainability efforts.
Bart LaCount, Vice President
of International Beverages Marketing at PepsiCo,
added: "We're thrilled to announce our latest
partnership with Pavegen to offer an unforgettable music experience
in London.
Pavegen is one of the many UEFA Champions Innovate partners
we're collaborating with as part of our wider PepsiCo sponsorship
of the UEFA Champions League final. Working towards our united goal
of sustainability showcases why Pavegen is our perfect partner.
With the collaboration between Rockstar Energy Drink and the UEFA
Champions league, we hope not only to work towards this mutual
goal, but also to continue to stay true to our commitment to
empowering fans to press play on the things they love to do the
most by providing access to the events and music they love this
summer."
Since the launch of the Rockstar Energy Drink Press Play
platform last year, the brand has been cultivating its credibility
within the music industry, acknowledging it as a pivotal passion
point for its fans. Staying true to its commitment to empowering
fans to press play on the things they love to do the most, Rockstar
Energy Drink will continue to provide fans with access to the music
and events they love this summer across the world.
Catering to both music and football fans alike, entry will be
free to the public. Pre-sale tickets to the Friday Night Show at
the UEFA Champions Festival will be available online at
www.ticketmaster.co.uk/rockstarenergypresents from 10th May at
8:00AM, followed by general release
on 14th May. Tickets will be limited to a maximum of four per
transaction, and all individual person's details for each ticket
have to be provided at point of sale.*
*Terms and conditions apply.
To stay updated on the latest developments and learn more about
how to access other Rockstar Energy Drink music experiences this
summer, keep an eye out on our
website www.rockstarenergy.co.uk
For further information, please
contact:
georgia@pangolinpr.com
View original
content:https://www.prnewswire.co.uk/news-releases/rockstar-energy-drink-reignites-the-friday-night-show-with-an-electrifying-performance-by-rudimental-302141913.html