“Seoul Vibes found in Dubai” Seoul My Soul in Dubai Concludes Successfully
May 09 2024 - 1:00AM
Business Wire
The Seoul tourism promotion event held at The Agenda in Dubai
by the Seoul Metropolitan Government and Seoul Tourism Organization
came to a close with great success.
The event drew a total of 4,000 Dubai residents over two
days, allowing visitors to experience the unique lifestyle of
Seoul.
It showcased a K-Pop concert featuring Oh My Girl and KARD,
the Seoul Brand Show, and many other exciting programs.
The five themed pop-up booths offering a peek into how
Seoulites enjoy festivals and set new trends also received rave
reviews.
Seoul Tourism Organization stated that 2024 Seoul My Soul in
Dubai, held from May 6 (Mon.) to 7 (Tue.), concluded with great
success. This event drew a total of 4,000 visitors over two days,
featuring live concerts and fan events by popular K-Pop groups Oh
My Girl and KARD, K-Pop dance performance, the Seoul Brand Show,
Seoul Style Pop-up booth, etc.
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The 2024 Seoul My Soul in Dubai held by
the Seoul Tourism Organization concluded successfully. (Photo:
Seoul Tourism Organization)
The main programs kicked off with the K-Pop dance performance by
local dance crews, followed by the Seoul Brand Show introducing the
must-visit places and foodie stops of Seoul and lucky draw event
with impressive prizes such as a round trip ticket from Dubai to
Seoul. Live concerts, special fan events, hi-touch events, and
sound check rehearsals for fans of Oh My Girl and KARD all helped
Dubai’s K-Pop enthusiasts make unforgettable memories.
In addition, five themed pop-up booths were operated on site to
allow visitors to experience the unique lifestyle of Seoul. The
Beauty Seoul Zone offered the chance to try on the festival makeup
popular among Seoulites, while the Studio Seoul Zone allowed
visitors to take photos in front of a music video set like K-pop
idol. At the Seoul Snack Zone, visitors enjoyed some of Seoul’s
trendiest desserts and beverages. The Picnic Seoul Zone, equipped
with ASMR facilities and media walls, provided visitors the fully
immersive experience of unwinding and relaxing at Hangang River.
The Seoul Goods Zone showcased an array of newly launched ‘Seoul My
Soul’ official goods.
One of the visitors to 2024 Seoul My Soul in Dubai said, “I’ve
been an ardent K-Pop fan and taken great interest in Seoul, and so
immediately welcomed this event. I made up my mind to visit Seoul
in the near future after participating in this event.” Kwon
Hyuk-bin, Global Marketing Team Director of Seoul Tourism
Organization, said, “The event was a valuable opportunity to
reaffirm enthusiasm about hallyu and Seoul. We will focus on more
actively promoting Seoul’s many charms to Middle Eastern countries
including the UAE and attracting more tourists from the region to
Seoul.”
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SEOUL TOURISM ORGANIZATION Jihyeon Song
seoulmysoul2024@gmail.com