Ad Management Firm is Among the First
Publisher Partners in the Climate Action Group
NEW
YORK, May 7, 2024 /PRNewswire/
-- Mediavine, the largest exclusive full-service ad management
firm in the U.S., today announced it is joining Ad Net Zero, the
sustainability trade association for advertising which aligns
stakeholders across the industry to take action to reduce the
carbon impact of developing, producing, and running advertising to
get to net zero. Mediavine will now be included in a highly
regarded coalition of companies across the ad industry — from
advertisers to agencies to ad tech and other marketing service
firms that are serious about their sustainability journey.
Mediavine will work closely with Ad Net Zero to provide a needed
publisher perspective as the digital advertising industry focuses
on adopting and actioning forthcoming sustainability standards.
Mediavine, managing ads for around 11,000 independent publishers,
will play a significant role in the Ad Net Zero US steering and
working groups.
The ANA (Association of National Advertisers), the 4As (American
Association of Advertising Agencies), and the Interactive
Advertising Bureau (IAB) launched Ad Net Zero US in February 2023. More than 100 organizations
operating in the market, which represents 40% of the world's ad
spend, are now joined by Ad Net Zero US. Ad Net Zero US's mission
is for immediate, collective industry action to decarbonize ad
operations and increase the promotion of sustainable products,
services and behaviors.
"Sustainability is more than just an intention at Mediavine.
It's becoming increasingly important in the ad tech industry, but
it has always been a core value for Mediavine and how we do
business," said Julia Li, Director
of Social Impact, Sustainability at Mediavine. "Our participation
in Ad Net Zero represents our continued commitment to engaging with
our partners in a forward-thinking and actionable way."
As part of its membership, Mediavine will commit to Ad Net
Zero's five-step action plan and in doing so, increase awareness
about taking sustainable action within the ad tech ecosystem.
Through a comprehensive evaluation of its corporate carbon
footprint, Mediavine will contribute to the group's emissions
reduction plans, and collaborate on frameworks, best practices and
actionable guides to help our industry measure and work toward a
net zero future.
"We are thrilled Mediavine is joining this world-class
consortium of advertisers, agencies and ad tech players focused on
actioning sustainability best practices and backing the needed
measurement standards as we seek to decarbonize the ad industry,"
said Rachel Schnorr, US Membership
Director at Ad Net Zero. "Mediavine's support of Ad Net Zero and
their sustainability commitments make a significant contribution to
decreasing emissions from the ad tech ecosystem."
Mediavine has solidified its position as a frontrunner in the
industry by adopting top-tier practices like lazy loading,
outstream video, and limiting multi-hop reselling. These approaches
emphasize data efficiency and performance enhancement, aligning
with organic sustainability efforts.
For more information on sustainability partnerships, please
contact social.impact@mediavine.com.
About Ad Net Zero
Ad Net Zero is a climate action programme to help the
advertising industry tackle the climate emergency by decarbonising
ad operations and supporting every industry to accurately promote
sustainable products and services. Originally founded by the
Advertising Association with the IPA and ISBA, Ad Net Zero launched
its 5-point action plan in the UK in November 2020 and has since gained over 100 UK
supporters. The action plan aims to achieve net zero emissions in
ad development, production, and media placement, as well as use
advertising's positive influence to help shift consumers towards
more sustainable behaviour. Its first non-UK territory launched in
Ireland in June 2022, followed by a global roll-out at
Cannes LIONS 2022, and US launch in February
2023. Ad Net Zero has widespread backing from across the
industry and proudly counts support from the world's six biggest
agency holding groups, media owners, tech companies, advertisers,
and independent creative and production agencies. For more
information, visit www.adnetzero.com and follow Ad Net Zero US on
LinkedIn.
About Mediavine
Mediavine is the largest independent full-service ad management
company in the United States,
exclusively representing and monetizing 11,000 publisher partner
websites with 1.6 billion monthly pageviews, in addition to its
owned and operated properties. Mediavine proudly ranks as a
Comscore top two lifestyle property, with 150+ million unique
monthly visitors and over 34 billion combined monthly ad
impressions. Mediavine is a Google Certified Publishing Partner -
Premier, Great Place to Work®, Inc. 2022 Best Workplace, Fortune
2022 Best Medium Workplace, Ad Age 2022 Best Place to Work,
and 2023 Inc. 5000.
To learn more about Mediavine, visit www.mediavine.com or follow
us on Twitter, Facebook, LinkedIn and Instagram.
Contact:
Kate Ritchie
Sr. Media Relations Specialist
377342@email4pr.com
(954)-800-5205 ext 013
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SOURCE Mediavine