Recognized by independent research firm for
its "strength in testing and optimization"
NEW
YORK, May 6, 2024 /PRNewswire/ -- Optimizely,
the leading digital experience platform (DXP) provider, today
announced it has been named a Leader in The Forrester Wave™:
Commerce Solutions for B2B, Q2 2024. In this evaluation, Optimizely
was recognized for its strong testing and optimization
capabilities, which the Forrester report notes "fewer than half of
the vendors in this evaluation natively provide."
"As B2B commerce increasingly relies on innovative digital
experiences, Optimizely continues to push the envelope on creating
easy to use, domain-specific solutions for the unique workflows of
our customers," said Rupali Jain,
Optimizely's Chief Product Officer. "This recognition from
Forrester feels like it's been a long time coming. We believe that
it reinforces our category leadership, especially since our
commerce capabilities are now key components of Optimizely One –
where we support marketer-led impact for organizations focusing on
commerce as part of their entire digital transformation."
The Forrester report shared that "Optimizely has strength in
innovation powered by investments in the platform that underpins
its entire portfolio." Additionally, the report indicated that
Optimizely offers "good architecture" while mentioning that
"Reference customers like the breadth of out-of-the-box features
and its customizability."
Throughout its evolution, Optimizely has continuously improved
its commerce offerings for both B2B and B2C customers, including
centralizing access to portfolio products, and establishing its
market-leading commerce solutions - available in both SaaS and
PaaS. These advancements empower teams with a user-friendly
interface and the freedom to operate. As a result, brands now enjoy
unparalleled power and versatility in reaching their target
audiences.
Forrester's recognition marks a consistent trend of industry
acknowledgment for Optimizely. Recently, the company was named a
Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience
Platforms. This past year, Optimizely also received a Leader
ranking in The Forrester Wave™: Digital Experience Platforms, Q4
2023.
Download the full The Forrester Wave™ report here to
learn more about Optimizely's capabilities among top vendors.
Gartner Disclaimer
Gartner, Magic Quadrant for Digital Experience Platforms,
Irina Guseva, John Field, Mike
Lowndes, and Jim Murphy,
February 2024
GARTNER is a registered trademark and service mark of Gartner
and Magic Quadrant is a registered trademark of Gartner, Inc.
and/or its affiliates in the U.S. and internationally and are used
herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular
purpose.
About Optimizely
At Optimizely, we're on a mission to help people unlock their
digital potential. We do that by reinventing how marketing and
product teams work to create and optimize digital experiences
across all channels. With Optimizely One™, our industry-first
operating system for marketers, we offer teams flexibility and
choice to build their stack their way with our fully SaaS, fully
decoupled, and highly composable solution. We help companies around
the world orchestrate their entire content lifecycle, monetize
every digital experience and experiment across all customer
touchpoints – all through Optimizely One™, the leading digital
experience platform that powers every phase of the marketing
lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global
offices and has 700+ partners. We are proud to help more than
10,000 businesses, including H&M, PayPal, Zoom, and Toyota,
enrich their customer lifetime value, increase revenue and grow
their brands. At Optimizely, we live each day with a simple
philosophy: large enough to serve, small enough to care. Learn more
at optimizely.com.
All third-party trademarks cited are the property of their
respective owners, and are used only for reference purposes.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/optimizely-named-a-leader-in-b2b-commerce-solutions-302137076.html
SOURCE Optimizely