Texas Country Artist Josh Abbott and DQ Restaurants in Texas Do It Again With a New Collaboration
April 29 2024 - 11:08AM
Business Wire
Josh Abbott and DQ® restaurants in Texas do it again with
another exciting collaboration. The two Texas icons have come
together with the Josh Abbott Meal featuring the country singer’s
favorite childhood meal which kicks off April 29 and runs through
May 26 at participating DQ restaurants in Texas.
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Josh Abbott and DQ® restaurants in Texas
do it again with another exciting collaboration. The two Texas
icons have come together with the Josh Abbott Meal featuring the
country singer’s favorite childhood meal which kicks off April 29
and runs through May 26 at participating DQ restaurants in Texas.
(Photo: Texas Dairy Queen Operators’ Council)
“I am from a little town called Idalou outside of Lubbock, Texas
and Dairy Queen was always my go to spot growing up,” reminisced
Josh Abbott, lead singer of the Josh Abbott Band. “Whether I was
heading to Dairy Queen after a basketball or football game, or
going to Dairy Queen with my Grandpa, I have a lot of great
memories with the brand.”
The Josh Abbott Meal features a 4-piece Steak Finger Country
Basket, a mini M&M’s® Milk Chocolate Blizzard® Treat, a
refreshing Iced Tea, and a collectible limited-edition Josh Abbott
cup, available at participating restaurants while supplies
last.
When it comes DQ, Josh said he gravitated to the steak finger
basket growing up because it was unique. “You can go to a lot of
places with burgers or chicken, but Dairy Queen has the variety,
and I loved the steak fingers.”
“Texans work hard and play hard, and when they are hungry, they
come to DQ restaurants in Texas for their favorite Treats &
Eats,” said Lou Romanus, CEO of Texas Dairy Queen Operators’
Council. “We have enjoyed working with Josh the last couple of
years who brings his nostalgia and passion for Dairy Queen into
this new initiative.”
The two Texas icons joined forces in 2022 to create a fresh new
sound for DQ restaurants in Texas with one of the most recognizable
jingles in the Lone Star State, “That’s What I Like About Texas.”
The country music star brought his distinctive style to the jingle
which has been a staple for the past two decades.
Today, Josh is building DQ memories with his own kids. He and
his family recently visited a DQ location where he introduced his
children to the Blizzard Treat. “Watching their faces, that sugar
rush and the joy was a really cool moment! We filmed it and I am so
glad we have that on camera now,” said Josh.
For more than 75 years, DQ restaurants in Texas have been
friendly, gathering spots where fans enjoy delicious treats and
eats and create fond memories. To be the first to learn about DQ
Blizzard of the Month flavors, new product news from the Texas
Dairy Queen Operators’ Council or find a store location, follow us
on Instagram, Twitter or Facebook or visit dqtexas.com.
About Josh Abbott
Josh Abbott founded the Josh Abbott Band (JAB) in 2006 while
attending Texas Tech University. The seven-piece group cut its
teeth as a hard-touring act with hooky melodies that deliver
real-world stories. The Josh Abbott Band released their
seventh studio LP Somewhere Down The Road in January 2024.
Produced by Dwight A. Baker (Flatland Cavalry), the new album is
their first full-length since 2020 and is the first featuring a
newly reconfigured lineup. The band is currently on tour across the
country. Visit joshabbottband.com for tour dates.
About Texas Dairy Queen Operators’ Council
There are few brands as iconic as the DQ brand. Innovative DQ
treats and eats, along with the unique DQ restaurant concepts, have
positioned DQ restaurants in Texas as a leader in the quick service
restaurant industry. The Texas Dairy Queen Operators' Council is a
nonprofit organization made up of DQ franchisees operating in
Texas. The Council develops the advertising and marketing program
for DQ franchisees in Texas and controls the Texas Country Foods
menu along with managing supply/distribution for the nearly 600 DQ
restaurants in Texas. The DQ restaurants in Texas are franchised by
American Dairy Queen Corporation and the DQ franchise system
includes approximately 7,000 franchised locations in the United
States, Canada, and more than 20 other countries, including the
nearly 600 DQ restaurants in Texas.
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Carolyn Alvey Aardvark Communications carolyn@aardvarktx.com
972.423.4144