Turkcell’s “My Dream Companion” wins GSMA’s Global Mobile Award with Mobile Audio Description Feature
February 24 2016 - 8:33AM
Business Wire
Turkcell’s (NYSE:TKC) (BIST:TCELL) “My Dream Companion”
application was recognized by the GSMA for the “Best Use of Mobile
for Accessibility & Inclusion“ during the prestigious Global
Mobile Awards or ‘Glomos” ceremony held at Mobile World Congress
Barcelona. The feature for which the application was recognized
again this year is audio description – a recently-added option
which allows the visually disabled individuals to fully enjoy
movies through providing detailed descriptions of scenes.
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Turkcell CEO Kaan Terzioglu receives the
award for “Best Use of Mobile for Accessibility & Inclusion“
with "My Dream Companion" during Global Mobile Awards at the Mobile
World Congress in Barcelona. (Photo: Business Wire)
“Technology can truly help disabled individuals realize their
full potential in all aspects of life – and we are keen to do our
part for them to achieve this.” said Kaan Terzioglu, the CEO of
Turkcell who received the award in Barcelona. “The audio
description feature that was recently incorporated into ‘My Dream
Companion’ app strengthens the social inclusion of the visually
disabled. It fully opens the gates of the movie theaters to the
users of ‘My Dream Companion’. We are proud to see that our
commitment to using technology to empower our customers has
inspired the industry.”
Opening the Doors of the Movie Theaters to the
Visually-Disabled
The audio description feature of “My Dream Companion” is a
product of the cooperation between Turkcell and Young Guru Academy
(YGA), and with Turkey’s Audio Description Association SEBEDER’s
support. The feature was incorporated into a mobile application for
the first time in the world with this project. Movie-goers who
subscribe to “My Dream Companion” can choose the “cinema” category
in the app, select the movie and start listening to the sychronized
audio description with their earphones.
The product was tested by Turkcell’s and Young Guru Academy’s
visually-disabled employees. The feature is available
free-of-charge and open to customers of all operators who subscribe
to My Dream Companion.
“My Dream Companion” application was previously recognized in
2014 Global Mobile Awards following its launch. The application,
which was developed by Turkcell and the Young Guru Academy,
provides access to current news, more than 100 columnists’ daily
columns, thousands of audio-books, training programs, magazines,
indoor navigation services and practical information including
weather and exchange rates.
ABOUT TURKCELL: Turkcell is a converged communication and
technology services player in Turkey. Turkcell Group has
approximately 68.8 million mobile, fixed and IPTV subscribers as of
December 31, 2015. Turkcell was one of the first among the global
operators to have implemented HSPA+. It has announced two new HSPA+
Technologies on its 3G network to meet rising data usage. Having
successfully integrated 3C-HSDPA and DC-HSUPA Technologies, it
became the first mobile operator in the world to enable peak speed
of 63.3 Mbps downlink while also enabled an 11.5 Mbps uplink on a
3G network. Turkcell is the first telecom operator to offer
households fiber broadband connection at speeds of up to 1,000 Mbps
in Turkey. As of December 2015, Turkcell’s population coverage is
at 99.85% in 2G and 95.03% in 3G. Turkcell Group reported a TRY12.8
billion (US$4.7 billion) revenue with total assets of TRY26.2
billion (US$9.0 billion) as of December 31, 2015. It has been
listed on the NYSE and the BIST since July 2000, and is the only
NYSE-listed company in Turkey. Read more at www.turkcell.com.tr
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version on businesswire.com: http://www.businesswire.com/news/home/20160224005783/en/
Hande Asik, +90-532-210 6471Turkcell Corporate Communications -
International Mediahande.asik@turkcell.com.tr
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