Coty and Lena Gercke Embark on New License Agreement
May 07 2024 - 2:00AM
Business Wire
New LeGer Fragrance To Join Coty’s Mass
Fragrance Portfolio
Today, Coty Inc. (NYSE:COTY) (Paris:COTY), one of the world’s
largest beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, skin and body care, is pleased to
announce that it has signed a long term license agreement with Lena
Gercke to develop, produce, and distribute LeGer’s debut
fragrance.
This agreement marks the beginning of a long-term partnership
between Coty and German Television Presenter and Model, Lena
Gercke. The agreement is rooted in a mutual focus on empowerment,
inspiration, and innovation. The collaboration comes as Coty
continues to elevate and diversify its portfolio, continuously
bringing new products, brands, and innovations to the
forefront.
Stefano Curti, Coty’s Chief Brands Officer Consumer Beauty,
said: “We are delighted to be collaborating with Lena Gercke to
bring our shared vision to life in the beauty space. Lena’s fashion
brand LeGer is one of the fastest growing personal fashion labels
in Germany, creating unique yet timeless pieces that empower women
through fashion. Together, we are excited to work with Lena in
building her presence in the beauty market with a fragrance that is
authentically her.”
Lena Gercke, LeGer CEO and Founder, added: “This partnership
with Coty marks another big step for the brand as we make our foray
into the beauty space. I am thrilled to be working with the
industry leader, to develop a fragrance which is emblematic of the
ethos that underpinned LeGer’s creation: the idea of being able to
express yourself freely and feel confident and comfortable with who
you are.”
Coty will develop, produce, and distribute the new LeGer
fragrance, which is expected to launch in the DACH region this
summer.
About Coty Inc. Founded in Paris in 1904, Coty is one of
the world’s largest beauty companies with a portfolio of iconic
brands across fragrance, color cosmetics, and skin and body care.
We serve consumers around the world, selling prestige and mass
market products in more than 125 countries and territories. Coty
and our brands empower people to express themselves freely,
creating their own visions of beauty; and we are committed to
protecting the planet. Learn more at coty.com or on LinkedIn and
Instagram.
About LeGer Lena Gercke launched her fashion label, LeGer
by Lena Gercke, in collaboration with the online retailer AboutYou
in 2017. By 2019, LeGer was named Germany's most successful
personal brand and the following year, she moved the now
independent company to Berlin. Since then, Lena has grown the
business, expanding LeGer into furniture and home accessories under
LeGer Home. And now, in 2024, she has taken the next step with
LeGer Beauty, in partnership with Coty.
Lena Gercke’s modeling career took off after she won ‘Germany’s
next Topmodel’, leading to work with global brands such as Adidas,
BMW, Maybelline, Intimissimi, and Syoss. Lena has also been a
regular on German and Austrian TV, initially on the jury of
Germany’s Got Talent before launching her own show and hosting one
of Germany's most successful shows, The Voice of Germany.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240506174012/en/
Coty Inc. Antonia Werther Antonia_werther@cotyinc.com
LeGer Besna Kahraman b.kahraman@ab-glanz.de
Coty (NYSE:COTY)
Historical Stock Chart
From Apr 2024 to May 2024
Coty (NYSE:COTY)
Historical Stock Chart
From May 2023 to May 2024