FL Entertainment Becomes Banijay Group
May 15 2024 - 11:40AM
FL Entertainment Becomes Banijay Group
Press Release
Paris – May
15th, 2024
FL ENTERTAINMENT BECOMES BANIJAY
GROUP
ACCELERATING OUR AMBITION AS EUROPEAN
LEADER IN THE GLOBAL ENTERTAINMENT
SPACE
FL Entertainment, a global entrepreneur-led
Entertainment leader, listed on Euronext Amsterdam, today announces
a group-wide global rebrand1.
Leveraging the powerful, world-renowned Banijay
brand, which has established itself as a beacon for innovation and
creativity in the Entertainment space globally, FL Entertainment
has been renamed Banijay Group. The new branding reflects the
ambition of the Group to be the leading European leader in the
global entertainment space. Banijay Group will now comprise:
- Banijay
Entertainment – the leading Content production &
distribution business (formerly “Banijay”). With 130+ production
companies across 21 territories, the content powerhouse creates and
distributes culture-defining IP for audiences globally.
- Banijay Live –
formalizing our live experiences business (previously “Banijay
Events”) and cementing its ambition to be a consolidator in this
market. With Balich Wonder Studio and a minority investment in The
Independents, the leading player in live experiences specializes in
the production of institutional ceremonies and live events in the
sports, luxury and fashion industries.
- Banijay Gaming –
regrouping our Online sports betting and gaming activities. The
consumer-facing brands “Betclic” and “Bet at Home” – leaders in
several European countries, and Africa – remain unchanged.
From a financial reporting perspective, Banijay
Group will continue to report at the level of its two business
segments:
- Content production &
distribution, incorporating Banijay Entertainment and Banijay Live,
which are supported by the same central team, and are led by CEO
Marco Bassetti.
- Online sports betting & gaming,
incorporating Banijay Gaming led by CEO Nicolas Béraud.
François Riahi, CEO of Banijay Group,
said: “This strategic rebranding reflects the
complementarity nature of our existing activities and underlines
our ambition as an integrated and diversified Entertainment leader.
Banijay Group gathers an incredible amount of talent, committed to
create passion, emotion and to conceive entertaining experiences
for the general public globally.”
As part of the official rebranding, each
business pillar also takes on a new strapline illustrative of its
activities:
- Banijay Group:
Creators for Life.
- Banijay
Entertainment: Let’s Show the World.
- Banijay Live:
Experiences Without Limits.
- Banijay Gaming:
More to Play For.
*****
All rebrand assets are available by clicking here.
Press Relations Banijay Group
flentertainment@brunswickgroup.com
Hugues Boëton – Phone: +33 6 79 99 27 15
Nicolas Grange – Phone: +33 6 29 56 20 19
About Banijay Group
Banijay Group is a global entertainment leader
founded by Stéphane Courbit, a 30-year entrepreneur and
entertainment industry pioneer. Our mission is to inspire passion
by providing audiences with engaging and innovative entertainment
experiences. The Group’s activities include content production
& distribution (through Banijay Entertainment, the largest
international independent producer distributor), live experiences
(through Banijay Live, a leading player in live experiences) and
online sports betting & gaming (through Banijay Gaming,
Europe’s fastest-growing online sports betting platform). In 2023,
Banijay Group recorded revenue and Adjusted EBITDA of €4,318m and
€737m respectively. Banijay Group is listed on Euronext Amsterdam
(ISIN: NL0015000X07, Bloomberg: FLE NA, Reuters: FLE.AS).
1 Subject to shareholders’ approval at the next Annual General
Meeting on May 23rd
- PR Rebranding_Banijay Group
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