ST. LOUIS, Jan. 12, 2017 /PRNewswire/ -- Love is in the
air at Build-A-Bear Workshop, Inc. (NYSE: BBW), an
interactive destination where Guests can create personalized furry
friends. New thoughtful gift ideas—from scented furry friends and
ready-to-go gift sets, to traditional teddies and treats—help
Guests of all ages share their heart this Valentine's
Day.
The new Sweet Scent Collection includes three new
Make-Your-Own furry friends—Sweet Scent Panda, Sweet
Scent Leopard and Sweet Scent Teddy—with candy-scented
fur made possible by Celessence™ Technologies microencapsulation, a
license of Genius Brands International (NASDAQ: GNUS). The technology uses touch to
release an irresistible fragrance; the more you hug them, the
sweeter they smell!
- With soft brown fur, light brown paw pads and love-struck blue
eyes, the candy-scented Sweet Scent Teddy will steal any
Valentine's heart!
- Sweet Scent Panda is ready to hug! Soft pink and white
fur and an all-over heart pattern make this furry friend extra
lovable.
- The wildly adorable Sweet Scent Leopard turns heads with
bright pink leopard-print fur and expressive blue eyes.
Each Sweet Scent furry friend is available for purchase
separately or as part of a gift set that includes an outfit
and accessories, such as a plush heart with a cute printed message.
Several additional gift ideas—from a traditional teddy with
a tuxedo tee and a rose, to items from our hottest licensed
collections—are available for every kind of Valentine in select
Build-A-Bear Workshop® stores and at
buildabear.com/gifts.
For a truly one-of-a-kind gift to cherish, add a personalized
message that your loved one can play over and over again to any
Make-Your-Own furry friend. With a Build-A-Sound®
recordable sound chip—available in stores and online—you can share
your voice and your sentiment with a special someone.
For Guests looking for sweet treats this Valentine's Day, Build-A-Bear Workshop has
partnered with Cookies by Design to create a gourmet
Valentine's Day gift basket filled
with customizable handmade and hand-decorated heart-shaped cookies,
and a cuddly pre-stuffed Build-A-Bear Workshop teddy sporting an "I
Love You" tee. The basket is made to order and is available in two
sizes—with either six or eight cookies—at cookiesbydesign.com and
in select Cookies by Design stores now. Same-day, one- and two-day
delivery options are available, depending on the level of
customization.
Share Your Heart: Support Save the Children with Build-A-Bear
Workshop
For the second consecutive year, Build-A-Bear Workshop and the
Build-A-Bear Foundation have partnered with Save the Children in
the United States, Canada and the United Kingdom, helping to provide schools and
communities with structured programs designed to support emotional
development.
Launched in the wake of Hurricane Katrina, Save the Children's
Journey of Hope program empowers children of all ages to identify
their own strengths and build coping skills, self-esteem and
overall resilience. The program has since been delivered to more
than 85,000 children in Canada,
the United States, Australia, Italy, Spain,
New Zealand and the United Kingdom.
Now through Feb. 28, 2017, Guests
can make a donation in stores or online at buildabear.com to
support Save the Children. All donations made in the U.S. will go
to Save the Children's Journey of Hope program in the United States. Build-A-Bear Foundation
will match each Guest donation made in U.S. stores, up to
$100,000. At U.S. Build-A-Bear
Workshop locations, Guests can also sign a Valentine's Day card and place it in a special
Cub Condo® carrying case to be delivered to children in
the United States through Save the
Children.
"As we begin our 20th birthday year, we are grateful
to everyone who has helped us reach this milestone," said
Sharon Price John, president and
chief executive officer, Build-A-Bear Workshop. "We invite
Guests around the world to help us kick off a year-long celebration
by supporting Save the Children's Journey of Hope program and
sharing a little more of their hearts to make a difference in a
child's life."
"Every day, children in the United
States and around the world struggle with poverty, community
violence, stressful home lives and traumatic experiences, which
threaten their chances for academic success and a bright future,"
said Bill Corwin, Save the
Children's vice president of U.S. Programs. "Save the Children's
Journey of Hope program helps children of all ages to explore their
emotions and develop newfound coping skills and self-esteem, and we
are excited to continue our partnership with Build-A-Bear Workshop
to make sure more kids feel safer and more supported."
For more information, visit buildabear.com and follow the brand
on Facebook, Twitter, YouTube and Instagram.
About Build-A-Bear
Celebrating 20 years of business in 2017, Build-A-Bear is a
global brand kids love and parents trust that seeks to add a little
more heart to life. Build-A-Bear Workshop has approximately 400
stores worldwide where Guests can create customizable furry
friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the
eighth year in a row in 2016. Build-A-Bear Workshop, Inc. (NYSE:
BBW) posted a total revenue of $377.7
million in fiscal 2015. For more information, visit
buildabear.com.
About Save the Children
Save the Children invests in childhood – every day, in times of
crisis and for our future. In the United
States and around the world, we are dedicated to ensuring
every child has the best chance for success. Our pioneering
programs give children a healthy start, the opportunity to learn
and protection from harm. Our advocacy efforts provide a voice for
children who cannot speak for themselves. As the leading expert on
children, we inspire and achieve lasting impact for millions of the
world's most vulnerable girls and boys. By transforming children's
lives now, we change the course of their future and ours. Follow us
on Twitter and Facebook.
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SOURCE Build-A-Bear Workshop, Inc.