NIKE Launches New Nike+ Run Club App
August 22 2016 - 3:00PM
Business Wire
New Innovations in Adaptive Coaching, Expert
Guidance and Unrivaled Motivation Make it the Perfect Running
Partner
NIKE, Inc. (NYSE: NKE) today launched a significant update to
its popular new Nike+ Run Club app, which gives athletes access to
a new adaptive coaching feature, expert guidance from the world’s
best athletes and coaches and unrivaled motivation and community –
all designed to make running easier and a lot more fun.
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NIKE Launches New Nike+ Run Club App
(Photo: Business Wire)
“Through the new Nike+ Run Club app, we’re serving a running
community that spans the globe with the most innovative and
personalized experiences we’ve ever offered to runners,” said Nikki
Neuburger, VP, Global Running Brand. “We’ve thoughtfully considered
and updated how we surround runners with everything and everyone
they need to reach their full potential and have more fun with the
sport, from coaching plans that adapt to meet their needs, to
inspiration, motivation and a community of million to run
with.”
Adaptive Coaching Programs
A new feature in the Nike+ Run Club app helps athletes run
farther and faster than ever before with a new adaptive coaching
engine. This groundbreaking coaching engine starts with a runner’s
fitness level and goals and adapts to their performance and
schedule.
Expert Guidance
The Nike+ Run Club app also includes access to expertise from
the world’s best elite athletes and coaches. Nike+ Pro Tips serve
all runners – from the first-time runner to the seasoned pro – with
content that will help them to run better and enjoy the sport more.
Access to this expertise combined with best-in-class run-tracking
accuracy for both indoor and outdoor runs, delivers the ultimate
digital running experience.
Unrivaled Motivation
The best app or coach in the world is of little use if it
doesn’t motivate you. The Nike+ Run Club app has been specifically
designed to harness the power of friends and community to provide
unrivalled inspiration and encouragement. The NRC community loves
to challenge and compete against their friends so a new NRC hashtag
challenge feature enables this friendly competition. Additionally,
upgraded social tools use photo sharing, a huge selection of Nike
stickers, hashtags and the feed in the Nike+ Run Club app make it
easier to celebrate and inspire friends and the global community.
Ultimately, every run shared to the Nike+ feed inspires others to
run.
A Global Community of Millions
The global Nike+ Run Club community spans over 250 countries,
has logged over 500 million running hours and shared over 88
million runs. Everything that’s been learned from the NRC live
sessions around the world – from coaching to motivation – has been
built into the new Nike+ Run Club app’s digital experience. The NRC
app experience has been shaped to foster and reward community
participation and make running more fun.
The new Nike+ Run Club app is the perfect running partner and
its seamless connection to Nike+ means it delivers the best of Nike
personalized to each runner. The Nike+ Run Club app seamlessly
connects to the Nike+ app, which offers a personalized service by
adapting to each consumer’s preferences – serving up the most
relevant product and event recommendations as well as access to a
personal store and NIKEiD customization options. The app also
features a personalized feed with curated stories, created by
world class athletes, experts and the Nike brand, all tailored to
their interests.
The Nike+ Run Club app is available today on iOS and Android in
the U.S. For more information on the Nike+ Run Club app, please
visit Nike.com.
About NIKE, Inc. NIKE, Inc., based near Beaverton,
Oregon, is the world's leading designer, marketer and distributor
of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly owned
NIKE, Inc. subsidiaries include Converse Inc., which designs,
markets and distributes athletic lifestyle footwear, apparel and
accessories; and Hurley International LLC, which designs, markets
and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike’s earnings releases and
other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit: http://news.nike.com/
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