PLEASANTON, Calif.,
Aug. 31, 2016 /PRNewswire/
-- SmartZip Analytics, Inc. (www.smartzip.com), the leader in
predictive marketing SaaS solutions for businesses in the real
estate ecosystem, announced today that it has secured $12 million in new financing to fuel the
company's continued growth and diversification. Initial proceeds
will be used to support the roll-out and adoption of SmartZip's
latest real estate product offering, SphereTargeting, and to expand
into the mortgage vertical through the SmartTargeting for Lenders
edition of its platform.
ORIX Growth Capital (ORIX) led the debt financing round with
participation from existing investors. "There is perhaps no greater
need for actionable predictive analytics than in the real estate
and lending industries, where high-touch relationships and long
transaction cycles require focusing on the right people at the
right time," said Joel Gragg,
Director at ORIX. "SmartZip has established a market leader
position with its unique solution for these industries. And we are
pleased to provide capital financing to help drive further
innovation and market adoption."
SmartZip's funding comes at the heels of several prominent
awards over the last couple of months. For the third consecutive
year, the company ranked in the coveted Inc. 5000 list of the
nation's fastest-growing private companies as well as in the San
Francisco Business Times' Fast 100 fastest-growing private
companies in the Silicon Valley. It was also selected again for the
prestigious Red Herring Top 100 and recognized as a finalist for
the Inman Innovator award.
"Our latest financing is proof positive of our success to date
and the huge potential our platform has across a multitude of very
large industries," said SmartZip president and CEO Avi Gupta. "ORIX has a proven track record of
helping accelerate the growth of formidable SaaS-based companies,
and we are fortunate to have the benefit of their industry and
financial expertise alongside our current investors who have been
pivotal in helping us get this far."
SmartZip has made significant advances to its predictive
marketing platform in recent months. The recently released
SphereTargeting solution is designed to help real estate and
mortgage companies generate repeat business from their past
customers and contacts by honing in on those most likely to sell
and automatically cultivating them with targeted multi-channel
advertising. A new mobile CRM technology called CheckIn helps
customers manage leads and prospects on the go with rich data and
insights at their fingertips. And the latest introduction of
SmartTargeting for Lenders provides predicted "Pre-Mover Scores"
for every contact in a lender's own database or in any market
across the United States. By
engaging top-scoring homeowner targets using SmartTargeting's
automated marketing platform, lenders can proactively get in front
of future movers to retain existing customers or acquire new
purchase loans.
"Predictive analytics is slowly becoming mainstream in the real
estate and lending industries, and we are proud to be at the
forefront of this technology that is making customer acquisition
smart, automated and efficient," noted Gupta. "This funding comes
at an opportune time as we look to capitalize on our traction to
further accelerate product development and market penetration."
ABOUT SMARTZIP ANALYTICS, INC.
SmartZip Analytics is
a national leader in predictive marketing solutions for real
estate, lending and related industries. Using patent-pending home
intelligence, predictive analytics and automated marketing
campaigns, SmartZip's SmartTargeting platform offers an integrated
solution that can identify top home seller prospects accurately,
engage them through targeted online and offline marketing
campaigns, and help close more business with smart nurturing and
prospecting tools. In addition, leading national real estate
companies, including Homes.com, ZipRealty.com, HomeSnap,
foreclosure.com, RealtyStore.com and others rely on SmartZip's
best-of-breed analytics for their online businesses.
SmartZip is backed by Intel Capital, Claremont Creek Ventures,
Crest Capital, Javelin Venture Partners, Cue Ball Capital and ORIX
Growth Capital, and is headquartered in Pleasanton, CA.
ABOUT ORIX GROWTH CAPITAL
ORIX Growth Capital
specializes in designing highly customized financing solutions for
high-growth companies with investments starting around $5 million and growing to $50 million. The team has committed over
$1.4 billion to more than 125
companies. ORIX Growth Capital is a business unit of ORIX
USA, a Dallas-based financial services firm known for
providing innovative capital solutions that clients need to propel
their business to the next level. With more than 600 employees
spanning 20 offices across the U.S. and Brazil, ORIX USA and its family of companies hold
$6 billion of assets and manage an
additional $29 billion,
approximately. Its parent company, ORIX Corporation, is a
Tokyo-based, publicly owned
international financial services company with operations in 37
countries and regions worldwide. ORIX Corporation is listed on the
Tokyo (8591) and New York Stock
Exchanges (IX). For more information on ORIX Growth Capital, visit
www.orix.com/growth-capital.
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SOURCE SmartZip Analytics, Inc.