Star Wars fans invited to share video shorts
celebrating “Rogue One: A Star Wars Story”
“Rogue One: A Star Wars Story” Products Now
Available Worldwide
Creators from across the Maker Studios network joined forces
today to celebrate the launch of the new “Rogue One: A Star Wars
Story” product line and officially kick off a global fan content
contest. Beginning today, creators across gaming, lifestyle, comedy
and family channels will post #GoRogue videos calling for Star Wars
fans to get creative and share their own ‘Rogue Stories’ as part of
the fan contest celebrating the much anticipated new movie.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160929006469/en/
“Fans play a special part in Star Wars storytelling, posting
thousands of videos online every day. This contest is a tribute to
all the creativity and passion that fuels Star Wars fandom across
generations,” said Jimmy Pitaro, Chairman, Disney Consumer Products
and Interactive Media.
Starting today, eligible fans can enter the contest by uploading
their short video stories or skits set in a galaxy far, far away. A
panel of judges, including “Rogue One: A Star Wars Story” director
Gareth Edwards, will choose the winning video. Winners will be
invited to an advance screening of “Rogue One” at Lucasfilm in San
Francisco to see their story on the big screen.
Teen and adult fans can find out more and enter the Go Rogue
contest at StarWars.com/GoRogue. In the U.S. and parts of Canada,
kids ages 8-12 can participate at Disney.com/MyRogueStory, where
they also will find a video tutorial and tips to create their own
stories.
More than a dozen Maker Studios creators, with a collective
reach of 35M+ followers and 360M+ monthly YouTube views, will
upload #GoRogue videos including: an adventure through Action
Movie Kid’s bedroom where toys come to life, an imaginative
unboxing with Chris Pirillo and other Star Wars super fans,
and a ‘rogue’ family tale with MyFroggyStuff—all available
now.
“As a Star Wars super fan, it’s a huge honor to be part of an
initiative that celebrates fandom in a truly creative and unique
way,” said Chris Pirillo, a creator from
the Maker Studios network. “I’m thrilled to
participate in this amazing program, to ‘go rogue’ and make my own
place in the galaxy with other super fans.”
The Star Wars fan universe is full of content creators, and
there is a huge appetite for what they produce – equivalent to
everyone in the world having viewed at least two fan-created Star
Wars videos in the past year1.
Some of the participating Maker Studios creators from around the
globe include:
- Action Movie Kid
- Blame Society
- BrickQueen & BrickTitan
- CharismaStar
- Chris Pirillo
- EvanTubeHD
- FreeDadVideos
- KidCity
- KidToyTesters
- Konas2002
- Luzu
- MyFroggyStuff
- Novelas
- Strawburry17
- ToyCollectorFun
- Working with Lemons
For further inspiration, entrants can view the Go Rogue series
of fan-made animated shorts on the Star Wars YouTube channel,
created in collaboration with creative network Tongal, to reveal
the new line of “Rogue One” toys throughout the past month. To
date, the series has garnered more than 10M views from fans around
the world.
The new “Rogue One: A Star Wars Story” product line is available
beginning today at retailers globally, including mass retailers,
Disney Store locations and disneystore.com.
Join the global #GoRogue conversation on social.
Tongal’s creative network includes 120,000 writers, directors
and animators across 150 countries. For more information, go to
www.tongal.com.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company's stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises two main lines of business: Disney Consumer
Products (DCP), and Disney Interactive (DI). The combined segment
is home to world class teams of app and game developers, licensing
and retail experts, a leading retail business (Disney Store),
artists and storytellers, and technologists who inspire
imaginations around the world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company's activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises.
Lucasfilm Ltd. is headquartered in northern California.
About “Rogue One: A Star Wars
Story”
From Lucasfilm comes the first of the Star Wars standalone
films, “Rogue One: A Star Wars Story,” an
all-new epic adventure. In a time of conflict, a group of unlikely
heroes band together on a mission to steal the plans to the Death
Star, the Empire’s ultimate weapon of destruction. This key event
in the Star Wars timeline brings together ordinary people who
choose to do extraordinary things, and in doing so, become part of
something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and
stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads
Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest
Whitaker. Kathleen Kennedy, Allison Shearmur and Simon
Emanuel are producing, with John Knoll and Jason
McGatlin serving as executive producers. “Rogue One: A Star
Wars Story” opens in U.S. theaters on December 16, 2016.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM
Lucasfilm Ltd.
Go Rogue Contest
NO PURCHASE NECESSARY. Enter contest between 9/30/16
at 12:00 p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal
residents of the 50 U.S. & D.C., Canada (excluding Quebec),
Australia and New Zealand who are 13+ at time of entry. Limit 1
entry per person. There are 3 Grand Prizes available to be won
(ARV: US $7,000 each). GRAND PRIZE WINNERS MUST TRAVEL ON
OR ABOUT DECEMBER 12, 2016. Visit
www.StarWars.com for Official Rules including details on how
to enter, eligibility requirements, prize description and
limitations. Void in Quebec and where prohibited. Sponsor: Disney
Online, 500 South Buena Vista Street, Burbank, CA 91521-7667.
My Rogue Story Contest
NO PURCHASE NECESSARY. Enter contest between 9/30/16 at
12:00 p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal
residents of the 50 U.S. & D.C., Canada (excluding Quebec)
between the ages of 8-12 at time of entry. Limit 1 entry per
person. GRAND PRIZE WINNER MUST TRAVEL ON OR ABOUT DECEMBER 12,
2016. Visit www.Disney.com for Official Rules including details
on how to enter, eligibility requirements, prize description and
limitations. Void in Quebec and where prohibited. Sponsor: Disney
Online, 500 South Buena Vista Street, Burbank, CA 91521-7667.
1 ZEFR online content report, August 2016
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160929006469/en/
Disney Consumer ProductsJoss
Hastingsjoss.hastings@disney.comorLauren B.
Purnelllauren.b.purnell@disney.com
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