HOLLYWOOD, CA--(NewMediaWire - Nov 21, 2016) -
bBooth, Inc. (OTCQB: BBTH), the Hollywood-based digital tech
company, is pleased to announce the release of
bNotifi 2.0, its enterprise-class platform
that leverages the power, efficiency, and effectiveness of its
proprietary video communications technology for Customer
Relationship Management (CRM) and Lead Generation.
"The data is in; it's been analyzed, re-analyzed and confirmed.
Video marketing is no longer about YouTube videos or brands
distributing clips on social media," states
bBooth CEO Rory J.
Cutaia. "More and more thought leaders have begun to
recognize that targeted interactive video communications that track
the level of viewers' actual engagement is far and away more
effective in generating, and more importantly,
in recognizing hot sales leads," continues
Cutaia.
"The technology that generates and identifies sales leads is
also the same technology that can create a deeper understanding of
existing customers' wants and desires, and as such, becomes the
tool of choice for better customer relationship management. All of
which translates into more sales -- and isn't that the end game for
all sales-based organizations," states Cutaia.
"There are many companies offering CRM and lead gen applications
that purport to incorporate video communications. However, on
closer examination, you recognize that they are really just video
players and other components bolted onto 20-year-old CRM platforms.
That's where we're different. Rather than adopt the architecture of
the industry incumbents, we opted to look at CRM and lead gen in an
entirely new way", states Cutaia.
Notably, when those platforms were conceived, there was no such
thing as social media. Apple had yet to introduce the iPhone.
Today, video communication is front and center in all social
interactions -- there's even video doorbells -- why shouldn't video
be front and center in all sales and marketing initiatives?
"Here's where we have gone to the next level," continues Cutaia.
We didn't just make video the focus of our prospect and customer
communications, we made the video interactive; but not as a simple
sidebar alongside the video window that you see in a handful of
products coming to market today -- we actually embed interactivity
into the videos themselves in ways that we've not seen anyone do.
Our videos appear almost three-dimensional, playing right on top of
whatever desktop content our targeted recipients may be interacting
with at the time. A click on an onscreen link in one of our videos
can bring up an interactive survey or order form right in the video
-- without leaving the screen. This is all done without a browser
being opened on the recipient's device. In fact, we can even open a
browser and take the recipient to a webpage to provide more
information about a product or induce impulse buying capability,"
continues Cutaia.
"And today, with the release of our bNotifi version 2.0, we give
our clients the simple, intuitive, easy-to-use tools to embed this
type of interactivity into their entire libraries of existing
product and training videos. This is video marketing, CRM and lead
gen that is in a league of its own," states Cutaia.
One of bBooth's early
bNotifi adopters is Torrance,
CA-based The Matrix Group. Byron Nelson, The
Matrix Group CEO, says seeing is believing. "I personally travel
the world to seek out and identify the most effective methods for
achieving success to incorporate into our programs.
bBooth's bNotifi technology
is unlike anything I've ever seen. It's simple, intuitive, yet
enormously powerful and in my opinion, it's multiple generations
ahead of the largest, most popular CRM and lead generation products
in the market today," states Byron Nelson.
About bBooth:
bBooth, Inc. (OTCQB: BBTH) is a Hollywood-based digital
tech company. We develop and license cloud-based,
Software-as-a-Service (SaaS), Customer Relationship Management
(CRM), sales lead generation, and social engagement software on
mobile and desktop platforms for sales-based organizations,
consumer brands, and artists seeking greater levels of customer,
consumer, and fan engagement. Our software platform can accommodate
a single direct sales representative, yet is enterprise-class
scalable to meet the needs of today's global organizations. We've
re-invented what a CRM, lead-gen tool should be in today's
video-centric social environment. Our service is built around our
proprietary bNotifi technology, which places interactive video
front and center in all customer and prospect
communications.
For more information on bBooth,
visit www.bBooth.com.
Forward-looking & Safe Harbor Statement: Certain
statements in this release may contain forward-looking information
within the meaning of Rule 175 under the Securities Act of 1933 and
Rule 3b-6 under the Securities Exchange Act of 1934, and those
statements are subject to the safe harbor created by those rules.
All statements, other than statements of fact, included in this
release, including, without limitation, statements regarding
potential future plans and objectives of the Company, are
forward-looking statements that involve risks and uncertainties.
There can be no assurance that such statements will prove to be
accurate and actual results and future events could differ
materially from those anticipated in such statements. The Company
cautions that these forward-looking statements are further
qualified by other factors. The Company undertakes no obligation to
publicly update or revise any statements in this release, whether
as a result of new information, future events or
otherwise.
For more Information, please
visit: www.bBooth.com