UPS Is The Official Delivery Partner For Taylor Swift’s 6th Studio Album Reputation
August 25 2017 - 7:00AM
UPS Delivering a Secure Logistics and Distribution
Solution for Millions of Taylor Swift Album Deliveries to Retailers
and Consumers
Fans Can Win a Flyaway Package to an Upcoming Taylor
Swift Showand Special Memorabilia Through
Exclusive UPS Promotions
Two cultural icons, 10x GRAMMY winner Taylor Swift and UPS
(NYSE:UPS), the world’s largest package delivery company, are
partnering to deliver a new experience for customers, fans and
employees in celebration of Taylor’s 6th studio album,
reputation.
UPS developed a specialized, global logistics and distribution
solution that includes both the secure distribution and shipment of
CDs to retailers at a precise moment in time, along with the final
delivery of the CDs to online consumers. As part of the solution,
for the first time in the company’s 110-year history, select UPS
package delivery cars will be decorated with Taylor Swift’s album
cover image on the side of the truck, in celebration of the launch
and distribution of reputation.
“From our service providers who will be delivering fans’ wishes,
to the logistics team who ‘tailor-made’ a new solution for album
distribution, UPS is ready for our world-class performance,” said
Kate Gutmann, chief sales and solutions officer.
The UPS package cars with Taylor Swift’s album cover on them
will roll out in cities across America, beginning with Nashville,
Atlanta and New York City on Sat., Aug. 26. UPS will announce via
social media when the package cars will arrive in other cities.
Fans who snap a picture of a decaled UPS package car, at a safe
distance, then tag @UPS and share the hashtag #TaylorSwiftDelivery
may receive an improved opportunity to buy Taylor Swift concert
tickets.
UPS today launched an exclusive contest,
www.ups.com/taylorswift, with an opportunity for a fan to win a
grand prize flyaway package with premium tickets to a Taylor Swift
concert, airfare, hotel, dinner and a makeover experience.
Additional contest prizes include concert tickets, an autographed
piece of memorabilia from the set of Taylor Swift’s new music
video, and merchandise. Fans can enter by pre-ordering the album
from UPS.com.
Fans also are encouraged to register for the UPS My Choice®
service, which provides day-before delivery alerts to avoid missed
deliveries, or the option to route the delivery to a secure UPS
Access Point™ location or a The UPS Store® location, giving them
control of when and where the delivery is made.
The relationship between UPS and Taylor Swift dates back more
than a decade. On June 3, 2006, sixteen-year-old Taylor Swift and a
few others gathered around boxes and boxes containing copies of her
first single "Tim McGraw." There was a stack of UPS labels on the
coffee table printed with the addresses of radio stations across
America who would hear her song for the first time. UPS
delivered those packages in 2006 and now, eleven years later will
be delivering her new album to dedicated fans.
“We’re so pleased to be a trusted partner once again,” Gutmann
added.
UPS employees around the world can participate in the excitement
through an exclusive program outlined on the employee portal,
designed to showcase the past and present connection between UPS
and Taylor Swift.
###
Editor’s note: A photo of the UPS package car with
the decal of the Artist Artist’s album is available on
www.pressroom.ups.com. B-roll of the package car will
also be available.
About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a
broad range of solutions including transporting packages and
freight, facilitating international trade, and deploying advanced
technology to more efficiently manage the world of business.
Headquartered in Atlanta, UPS serves more than 220 countries and
territories worldwide. The company can be found on the web
at ups.com and its corporate blog can be found
at longitudes.ups.com. To get UPS news direct,
follow @UPS_News on Twitter.
Peggy Gardner
404-828-7123
pgardner@ups.com
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