ATLANTA, Aug. 16, 2017 /PRNewswire/ -- SunTrust
Banks, Inc. (NYSE: STI) credit and debit card clients now have more
ways to earn cash back on their purchases through SunTrust
Deals. SunTrust Deals is a personalized program that offers
cash back on transactions that are made using a SunTrust debit or
credit card with selected merchants. SunTrust Deals cash back
is in addition to other rewards clients already earn with SunTrust
credit or debit cards.
"SunTrust Deals is another way we can help our clients build
financial confidence by offering cash back on purchases they might
already be contemplating," said Ellen Koebler, head of
Consumer Solutions for SunTrust Bank. "The program is already
resonating with clients; on average, nearly 80 percent of those who
visit SunTrust Deals activate a deal."
SunTrust partnered with Cardlytics to develop SunTrust Deals,
which uses a client's purchase history to suggest cash back deals
from merchants they shop with frequently – from retailers to
restaurants and more. When clients go to online banking or the
SunTrust mobile app, they simply activate the deals they want by
choosing from the various offers available. Once they complete a
transaction with the merchant using their SunTrust credit or debit
card, the cash back reward will be automatically credited to the
client's account.
SunTrust launched the onUp Movement to help people achieve
financial confidence. OnUp.com offers a variety of resources,
such as tips on reaching savings goals or creating a monthly
budget.
About SunTrust Banks, Inc.
SunTrust Banks,
Inc. is a purpose-driven company dedicated to Lighting the Way
to Financial Well-Being for the people, businesses, and communities
it serves. Headquartered in Atlanta, the Company has two
business segments: Consumer and Wholesale. Its flagship
subsidiary, SunTrust Bank, operates an extensive branch and
ATM network throughout the high-growth Southeast and Mid-Atlantic
states, along with 24-hour digital access. Certain business lines
serve consumer, commercial, corporate, and institutional clients
nationally. As of June 30, 2017, SunTrust had total
assets of $207 billion and total deposits of $160
billion. The Company provides deposit, credit, trust, investment,
mortgage, asset management, securities brokerage, and capital
market services. SunTrust leads onUp, a national movement inspiring
Americans to build financial confidence. Join the movement at
onUp.com. SunTrust Bank, Member FDIC.
About Cardlytics
Cardlytics uses purchase-based intelligence to make marketing
more relevant and measurable. Cardlytics partners with more than
1,500 financial institutions to run their banking rewards programs
that promote customer loyalty and deepen banking relationships. In
turn, Cardlytics has a secure view into where and when consumers
are spending their money. These insights are used to help marketers
identify, reach and influence likely buyers at scale, as well as
measure the true sales impact of marketing campaigns. Headquartered
in Atlanta, Cardlytics has offices
in London, New York, Chicago and San
Francisco. Learn more at www.cardlytics.com.
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SOURCE SunTrust Banks, Inc.