NORWALK, CT, Aug. 28, 2015 /CNW/ - Work has changed; it's
frenetic, process-laden and regulation-heavy. But improving the
work itself is within reach.
Xerox (NYSE: XRX) has launched a brand strategy that declares,
"Work Can Work Better." This new brand platform describes what is
possible when business solutions are designed around both new
technology and human insights.
"The business environment is complicated and noisy," said
Ursula Burns, Xerox chairman and
chief executive officer. "Our customers look to us to simplify
their business processes and develop solutions that improve their
operations and performance."
John Kennedy, Xerox vice
president and chief marketing officer, adds, "The technology
choices available to address business problems continue to expand.
Clients need practical solutions that address the way people,
business processes and technology intersect for real business
outcomes."
Xerox's new brand strategy takes a human-centric view of the
benefits made possible when "work works better" and is supported
with new advertising and digital campaigns.
The advertising effort is initially led by two 30-second
television spots describing how Xerox works behind the scenes to
manage business processes and improve how work gets done. Four
subsequent spots dive deeper into specific industry issues and the
company's perspective on customer care, human resources, healthcare
and transportation.
Other media will include six print ads, the first of which will
debut this Sunday at the US Open tennis tournament. The print ads
will also appear in airports and in digital advertising.
Xerox also redesigned Xerox.com to be content and social driven,
enabling engagement from any device. It includes shareable stories
that highlight Xerox clients and their industries in a personalized
and user-centric way.
The advertising campaign will launch in the U.S., followed
shortly thereafter by the U.K., with a phased global rollout of the
new Xerox.com experience.
About Xerox
Xerox is helping change
the way the world works. By applying our expertise in imaging,
business process, analytics, automation and user-centric insights,
we engineer the flow of work to provide greater productivity,
efficiency and personalization. We conduct business in 180
countries, and our more than 130,000 employees create meaningful
innovations and provide business process services, printing
equipment, software and solutions that make a real difference
for our clients – and their customers. Learn more at
www.xerox.com.
Note: To receive RSS news feeds, visit
http://news.xerox.com. For open commentary, industry perspectives
and views visit http://www.linkedin.com/company/xerox,
http://twitter.com/xeroxcorp, http://simplifywork.blogs.xerox.com,
http://www.facebook.com/XeroxCorp or
http://www.youtube.com/XeroxCorp.
Xerox®, Xerox and Design® and Work Can Work Better are
trademarks of Xerox in the United
States and/or other countries.
SOURCE Xerox Canada