GREEN BAY, Wis., Sept. 1, 2015 /PRNewswire/ -- Associated Bank
(NYSE: ASB) announced today that it is teaming up with Randall Cobb, Jordy
Nelson and Davante Adams. The
three Packers star receivers will participate on behalf of
Associated in fan and customer engagement activities, a wide range
of marketing projects as well as community
initiatives.
Associated, the largest bank headquartered in Wisconsin, has been the bank of the Packers
since 1919. In 2014, Associated significantly expanded its
long-standing Packers sponsorship to include numerous activities
for fans, customers and communities throughout Wisconsin.
"Our exciting new relationships with these outstanding
individuals and players extend that momentum into the new season,"
said Christopher Piotrowski,
executive vice president and chief marketing officer. "We
specifically sought out these players for the professional
excellence and leadership they bring to their team and their sport.
We endeavor to serve our consumer and commercial customers with
those same qualities, and our new partnerships are a logical
extension of that focus."
Piotrowski explained that high-profile activities spotlighting
the players and other fan engagement opportunities will coincide
with the beginning of the regular season. Program details will soon
be announced as part of the company's Touchdown Central™
campaign.
"I have been a customer of Associated Bank since the
beginning of my Packers career," Cobb said. "I'm excited to
represent a company that I know from personal experience has a
championship-caliber commitment to its customers." Nelson and
Adams are also Associated customers.
The company recently concluded a three-year partnership with
Packers MVP quarterback Aaron
Rodgers. "Aaron was a fabulous partner and ambassador
for Associated," Piotrowski said. "We extend our thanks for
his commitment to us during that time, and wish him the very best
both on and off the field."
ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of $27 billion and is one of the top 50, publicly
traded, U.S. bank holding companies. Headquartered in Green Bay, Wis., Associated is a leading
Midwest banking franchise, offering a full range of financial
products and services in more than 200 banking locations serving
more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services
in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal
Housing Lender, Equal Opportunity Lender and Member FDIC. More
information about Associated Banc-Corp is available at
www.associatedbank.com.
Contact: Cliff
Bowers
Senior Vice President
Public Relations Director
920-491-7542 PHONE
920-241-0371 CELL
Clifford.Bowers@AssociatedBank.com
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SOURCE Associated Bank