Adobe Named a Leader in Gartner 2017 Magic Quadrant for Digital Marketing Analytics
October 13 2017 - 9:00AM
Business Wire
Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has
been positioned by Gartner, Inc. as a leader in its “Magic Quadrant
for Digital Marketing Analytics” research report 1 for the third
year in a row. Of the 12 vendors evaluated, Adobe was among three
named a leader for ability to execute and completeness of vision.
The evaluation criteria for ability to execute include product or
service, overall viability, sales execution/pricing, market
responsiveness/record, marketing execution, customer experience and
operations.
"It’s great to see Gartner recognize Adobe as a leader in
digital marketing analytics for three years in a row," said Bill
Ingram, vice president, Adobe Analytics Cloud. "With close to
two-thirds of the Fortune 100 leveraging Adobe Analytics Cloud for
customer intelligence, Adobe provides in-depth behavioral pathing
and powerful segmentation with a user-friendly and fully-flexible
set of tools."
Adobe Analytics Cloud is the award-winning analytics backbone of
Adobe Experience Cloud, which helps clients manage more than 150
trillion data transactions annually. It is the industry’s
best-selling and most advanced enterprise analytics solution, and
is used regularly by more than 140,000 marketers and data analysts
to better understand their businesses. Major brands using Adobe
Analytics today include T-Mobile, The Home Depot, Mastercard, Ford,
MGM Resorts, Citi Bank, Dell, NBC Universal, Heathrow Airport and
thousands more.
“Websites can tip the scales for a consumer who is car
shopping,” said Mr. Moyuru Kudo, head of Japan digital customer
experience for Nissan Motor Co., Ltd, an Adobe Experience Cloud
customer. “If we can predict the actions and thought processes that
a customer will follow on the website, and really understand the
customer’s journey, we can determine the best strategy to engage
them. If we do this, we can increase the number of customers who
visit dealerships as they’re ready to close on a deal.”
A complimentary copy of the Gartner, Inc. October 4, 2017 “Magic
Quadrant for Digital Marketing Analytics” research report is
available here.
1 Source: Gartner, Magic Quadrant for Digital Marketing
Analytics, Martin Kihn, Christi Eubanks, Lizzy Foo Kune, October 4,
2017.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the
customer intelligence engine that powers businesses by enabling
them to move from insights to action in real-time by uniquely
integrating audience data across all Adobe clouds. Adobe Analytics
Cloud combines Adobe Audience Manager, the leading data and
audience management platform, and Adobe Analytics, the industry
leading solution for applying real-time analytics and detailed
audience segmentation across all marketing channels. Built on the
Adobe Cloud Platform, which provides open APIs, a standard data
model, and Adobe Sensei, Adobe’s unified AI and machine learning
framework, Adobe Analytics Cloud enables brands to better capture,
aggregate, rationalize and understand vast amounts of their own
disparate data and then translate that data into singular profiles
of their customers.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeKevin Fu, 415-832-2266kfu@adobe.comorAshley Levine,
415-832-4161aslevine@adobe.com
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