Adobe Digital Marketing Summit Hits on Key Theme of Marketing Reinvention
March 25 2014 - 12:07AM
Business Wire
New Adobe Marketing Cloud Breakthroughs Include Real-time
Audience Profiling, Marketing Mix Planning and New Mobile
Capabilities
Adobe Summit, The Digital Marketing Conference — The
Adobe Digital Marketing Summit kicked off today with a crowd of
more than 5000 digital marketers, publishers, agencies and
technologists. Answering marketer’s call to reinvent themselves,
Adobe (NASDAQ: ADBE) unveiled the newest technology breakthroughs
in its Adobe Marketing Cloud, including the ability to do advanced
real-time audience profiling, predictive marketing mix planning,
and technology that seamlessly manages content across the Web and
mobile apps. Attendees will hear from master marketers at brands
including Audi, Fedex, MGM, REI and Sephora as well as celebrity
speakers who have used digital to reinvent themselves and their
careers.
"Marketers today want to reinvent themselves and the way they
approach their work, but the majority needs help to thrive in a
digital world,” said Brad Rencher, senior vice president and
general manager, Digital Marketing Business, Adobe. “Adobe Summit
is the best place to learn about the latest digital marketing
technology, get advice on the newest marketing practices and hear
from the world’s most effective marketers.”
Core Services for Adobe Marketing Cloud
The Company introduced new core services for Adobe Marketing
Cloud, which span across Solutions and deliver data, insights,
context, profiles and more.
- Industry-first capabilities introduced
as part of core services include Master Marketing Profile,
which gives companies a single view of their customers and
prospects to deepen relationships and offer highly personalized
experiences across marketing channels. Dynamic customer profiles
can be updated in real-time with behavioral data from Marketing
Cloud solutions and third party systems like CRM, ERP,
transactional and payment platforms.
- Marketers can use their profile data to
create audience segments and share them across Marketing Cloud
solutions to deliver the most personalized ad, web, social, email
and app content that is visually consistent and relevant to
individual customers. As the only marketing profile that enables
enterprise marketers with a view of anonymous and authenticated
customer data in real-time, Master Marketing Profile is the first
of its kind in the industry.
- Shared Assets, also part of the
new core services introduced today, enables companies to sync,
store, search, and share digital assets from a central repository
across Adobe Marketing Cloud solutions. Marketers can take
advantage of Adobe’s industry-leading tools in Creative Cloud and
collaborate directly with creative professionals to accelerate the
production of content across all marketing channels, all from one
user interface. Assets are automatically versioned, indexed and
made available to Adobe Marketing Cloud solutions to help marketers
save time and resources.
Additional Innovation Introduced for Adobe Marketing
Cloud
- Adobe also previewed Marketing Mix
Planning technology today, new capabilities in Adobe Marketing
Cloud that enable marketers to assess, optimize and execute their
offline and online marketing mix including TV, PR, print and
events, as well as paid search, display advertising, social, email
and more. Using state of the art algorithms, Marketing Mix Planning
technology provides both descriptive and predictive analytics
including attribution, effectiveness, forecasting, and campaign
scheduling across all marketing channels. This gives marketers the
ability to tie together attribution, analytics, media planning and
execution while offering real-time activation of campaigns and
insights.
- The company introduced a set of new
mobile app development solutions and capabilities in Adobe
Marketing Cloud that help companies create, manage and deliver
highly personalized mobile app experiences to their customers and
prospects in real time and without the need for app development
skills.
- A major new release of Adobe Experience
Manager the market leader in Web experience management, offers
innovations for simplification of website re-platforming and
dynamic asset delivery. And, the company launched Adobe Target
Premium, which automates the targeting of relevant content, offers
and cross-sell recommendations for marketers and enables
organizations to easily launch automated campaigns with just a few
clicks.
The advancements to Adobe Marketing Cloud are being unveiled at
Adobe Summit, The Digital Marketing Conference, this week. Keynote
presenters include Adobe CEO Shantanu Narayen and senior vice
president of Adobe’s Digital Marketing Business, Brad Rencher,
along with a series of industry luminaries and guest speakers
including Robert Redford, Eric Stonestreet, Richard Sherman, Yancey
Strickler, and others. Watch the keynote live today, Tuesday, March
25, from 8:30-11 MST.
Julie Bornstein, executive vice president and CMO at Sephora,
Brad Brown, senior vice president of eCommerce and Digital at REI,
John Bollen, senior vice president and Chief Digital Officer at MGM
Resorts International, Mike Rude, director of Customer Experience
Marketing at FedEx and others will share inspirations on how to
thrive as a marketer in a digital world. The Summit Bash will rock
Downtown Salt Lake City featuring headlining talent from
GRAMMY-award winning Vampire Weekend plus other performances from
Walk the Moon and Fictionist.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and
app experience management and cross-channel campaign management
solutions as well as core services and mobile capabilities that
bring together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.
Helpful Links
- The Summit Bash
- Vampire Weekend
- Walk the Moon
- Fictionist
- Best of the Best Benchmark
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo and Creative Cloud are either registered trademarks
or trademarks of Adobe Systems Incorporated in the United States
and/or other countries. All other trademarks are the property of
their respective owners.
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AdobeStefan Offermann, 408-536-4023sofferma@adobe.comorText
100Melissa Chanslor, 415-593-8465adobe@text100.com
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