PORTLAND, Ore., June 4, 2015 /PRNewswire/ -- Rentrak (NASDAQ:
RENT), the leader in precisely measuring movies and TV everywhere,
today announced that its sports division has signed a branded
entertainment agreement with the Canadian Basketball League
(CBL).
The Canadian Basketball League will use Rentrak Branded
Entertainment™ to evaluate the value of advertising displayed on
LED billboards during CBL games.
"For a young league, it is extremely important to establish
third-party validation with broadcast partners and sponsors," said
CBL President Butch Carter. "Rentrak
was the only choice for the CBL."
"Rentrak will provide CBL with a unique perspective and
valuation of their sponsorship assets," said Rentrak Senior Vice
President of Advertiser, Sports & Branded Entertainment Sales
Gary Warech. "We are thrilled to work with a new league partner
such as the CBL. Butch Carter's
vision of a Canadian Basketball League playing under FIBA rules is
very exciting and we expect this partnership to grow and
flourish."
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
Logo -
http://photos.prnewswire.com/prnh/20130114/LA42144LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/rentrak-signs-agreement-with-canadian-basketball-league-300093481.html
SOURCE Rentrak Corporation