With a Background Rooted in Amazon, Young Charts the Course for
Social Shopping Innovation across YouTube, TikTok, and Meta
Platforms
BOSTON, May 21, 2024
/PRNewswire/ -- gen.video, the influencer company credited with
inventing video product reviews, proudly announces the promotion of
Becky Young to the role of Senior
Vice President of Agency Operations. With an extensive career
spanning diverse marketing disciplines and verticals, Young brings
over two decades of expertise to her new leadership position.
Having previously served as the Vice President of Client
Services, Becky Young steps into her
elevated role as the SVP of Agency Operations with a wealth of
experience and a clear vision for the company's future. In her new
capacity, Young will spearhead key initiatives critical to the
growth of gen.video. This includes leading strategic marketing
efforts, building new capabilities tailored to meet the needs of
brands and agencies looking to tap into the power and authenticity
of working with content creators to move consumers hearts, minds
and wallets.
Her focus on creative strategies that drive commerce has
solidified gen.video's position as the industry leader in
delivering repeatable results both in-store and online with
influencer marketing at the core for enterprise clients including
P&G, Church & Dwight, HP and Logitech. Additionally, she
will oversee the creator relationship division of the company as
well as guide the Strategy Development team, infusing it with fresh
perspectives and innovative thinking bridging the gap between
social and commerce.
"Becky Young's promotion reflects
not only her exceptional talents across the retail and digital
landscape but also gen.video's commitment to fostering leadership
from within," remarked Jessica
Thorpe, gen.video CEO. "Her deep industry knowledge, coupled
with a relentless drive for innovation in measurement and AI,
positions her as an invaluable asset to our team and clients as we
continue to trailblaze the path for the future of influencer
marketing."
Before joining the company, she held leadership positions at
various startups and led Content Marketing at Amazon. Her extensive
agency background includes stints at industry giants such as
Razorfish, underscored by a profound understanding of brand
dynamics. In her new role, Young stands at the nexus of creativity,
brand strategy, and commerce, leveraging her vast experience to
propel gen.video's mission forward.
"I have had the utmost fortune to be able to work at the
forefront of emerging technologies and culture, from the earliest
of days in Social Media Marketing to the explosive growth
Influencer Marketing and Mobile Commerce. And I feel all the more
fortunate to get to chart these new waters with an amazing team who
is bravely pushing us into tomorrow."
About gen.video:
gen.video is a leading influencer marketing company with a
mission to create content that moves. The company specializes in
bespoke agency services that are powered by proprietary full-funnel
influencer measurement technology. This combination of creativity
and consumer insights leads to creating award-winning work for the
world's largest brands.
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SOURCE gen.video