New name, Oncology News Central, Reflects
Evolution to News and Information Hub
ARLINGTON, Va., May 21, 2024
/PRNewswire/ -- HealthCentral Corp. today announced a
rebranding of its premier platform for oncologists, OBR Oncology,
as Oncology News Central, reflecting the site's position as an
essential hub for information and insights across the oncology
landscape.
Building on a foundation of oncology business and health policy
coverage, Oncology News Central has become a leading site in
oncology for original clinical news, drug development updates,
meeting coverage, and professional information to better meet the
needs of practicing oncologists.
Oncology News Central is an essential component of the long-term
vision and mission of HealthCentral Corp., a leading health
information company committed to empowering patients living with
chronic and serious illness, and to supporting and educating the
physicians and other healthcare professionals who care for
them.
"OBR's evolution to Oncology News Central is a perfect
manifestation of everything its world-class team of editors and
journalists strive for every day," said Editor-in-Chief
Robert A. Figlin, MD, FACP, Steven
Spielberg Family Chair in Hematology-Oncology, Cedars-Sinai Medical
Center. "I'm proud to be Editor-in-Chief of a website that started
out strong and has grown to be the true center of what's going on
in our field."
Oncology News Central's unrivaled relationships with community
oncologists and its strength with academic physicians underscore a
commitment to delivering news and information in context, with
perspectives from leading experts on how to incorporate new agents,
new findings and treatment approaches, and new guidelines into
clinical practice.
"Today's physicians are overloaded with information and have
little time to sift through the myriad of sources available to us,"
said Dr. Figlin. "Oncology News Central continues and builds upon
OBR's commitment to sifting through the noise for us and delivering
what's important to practicing oncologists in the format and
fashion that we've come to rely on."
Jo-Ann Strangis, Chief Content
Officer for HealthCentral, said the site's extensive news coverage,
along with daily newsletters that highlight advances from a wide
range of primary sources, has made Oncology News Central the
fastest growing oncology website in the U.S.
"Our focus not only on what is happening, but on why it's
important, sets us apart," said Strangis. "Our editorial depth and
expertise, combined with a new site design and oncology resources,
makes it easier for oncologists to get all of the information they
need."
About HealthCentral Corp.
HealthCentral Corporation operates leading digital platforms
that serve patients living with chronic illness, their care
partners and health professionals who care for them. HealthCentral
Corporation's award-winning destinations include HealthCentral,
MedCentral, Patient Power, Oncology News Central, TheBody, and
TheBodyPro.
Media Contact:
Patricia Garrison
908-591-3452
PR@healthcentral.com
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SOURCE HealthCentral Corp.