$20M in Series A funding from BMW i Ventures,
Uncorrelated Ventures and Earlybird Venture Capital will be used to
bring simulation best practices from the world's top companies to
design engineers everywhere
Simr, formerly known as UberCloud, today unveiled Simulation
Operations Automation (SimOps), making best practices in computer
simulations implemented by the majority of the design engineers at
three of the Magnificent Seven companies available to design
engineers everywhere. The company also announced that it has
secured $20M in Series A funding led by Uncorrelated Ventures, with
investments from BMW i Ventures and Earlybird Venture Capital.
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Simr co-founders (from left) Burak
Yenier, CEO and Wolfgang Gentzsch, President. (Photo: Business
Wire)
Simr, which gives engineers a single platform for using any
compute resources with any leading simulation tool, is
revolutionizing how engineers design, verify, and test products by
automating sophisticated simulations in the cloud. It does so while
eliminating the need to specify, procure, implement, and manage
complex High-Performance Computing (HPC) environments. The platform
enables the implementation of SimOps best practices, boosting
innovation and productivity among design engineers while enabling
IT and operational control. The company is closely partnered with
leading simulation platform providers, including Ansys, Siemens,
and Dassault Systèmes.
“In today's market, leading products are complex and
increasingly require system-level, multiphysics simulation,” said
Wim Slagter, director of partner programs at Ansys. “This approach
calls for robust simulation automation tools as part of our
customers' product design and simulation environments. For more
than 10 years, Simr (formerly UberCloud) has critically provided
our enterprise customers with these tools using the latest HPC
cloud resources, ensuring they stay on the cutting edge of
innovation.”
“Simr’s approach has given it valuable insights into the
challenges faced by engineers and IT teams in managing cloud
simulation environments and the untapped potential for enhancing
the use of cloud resources in engineering simulations,” said Steven
M. Levine, PhD., Senior Director, Virtual Human Modeling at
Dassault Systèmes and Executive Director, Living Heart Project.
“The complexity of the HPC Cloud market can be a challenge for
many, so a clear, streamlined approach like SimOps could truly be a
game-changer for many.”
With the close of the new funding, Salil Deshpande, General
Partner at Uncorrelated Ventures, and Baris Guzel, Partner at BMW i
Ventures, join Ali Kutay, CEO and Chairman of Striim, and Roland
Manger, Co-founder and Partner at Earlybird Venture Capital, on the
Simr board of directors.
“SimOps has the potential to revolutionize how companies design
complex, breakthrough products by letting teams iterate and test
their ideas in the time they were previously forced to waste
waiting for simulations to be completed,” said BMW i Ventures’
Guzel. “SimOps gives engineering teams the power to explore more
options faster and at lower cost. As manufacturing continues to
evolve towards more digital and simulation-driven development
processes, Simr is well-positioned to play a pivotal role in this
transformation.”
“SimOps changes the way groundbreaking ideas become real
products,” said Uncorrelated’s Deshpande. “The knowledge and best
practices of the world's largest and most innovative manufacturers
become available to companies of all sizes. I'm excited to
accelerate this process through an investment in Simr.”
Introducing SimOps
By enabling some of the world's most innovative and successful
manufacturing companies, including three of the seven most
successful tech companies, to test and verify their product
designs, Simr has derived a deep understanding of best practices
for operating and automating design simulation processes. This set
of practices is called Simulation Operations Automation, or, in
short, SimOps.
Engineers' ability to innovate is a function of the speed,
frequency, and quality of simulations they can run. SimOps makes
engineers more productive by letting them focus their time and
attention on design decisions instead of managing compute
resources, which accelerates the timeline to design, and test
products. The total time required for simulation is significantly
reduced when configuring, deploying, scaling, and running
automation, which can be done by Simr in any public, private, or
hybrid cloud.
Engineering-driven manufacturing companies operate in global,
highly competitive, and fast-paced environments. The need to
provide innovation, breakthrough products, and superior value to
customers is leading to ever-more complex engineering challenges.
At the same time, there is an explosion in simulation software
variety and sophistication and nearly unlimited compute power in
the cloud. SimOps is allowing companies to take advantage of
greatly accelerated simulation quickly, securely, and reliably in
ways that place them at the top of their industries.
“One can’t develop products today without HPC modeling and
simulation, and anything that makes running simulations easier is
always greatly welcomed by designers, engineers, and researchers,”
said industry analyst Earl Joseph, CEO at Hyperion Research and
Executive Director of the HPC User Forum. “Moving forward, the
ability to run simulations more quickly with less complexity and
friction, and without limitations on computing resources, will
separate the highest-performing engineering teams and the top
manufacturing companies from the rest.”
Through its SimOps offering, Simr provides a multitude of
benefits:
- Increased Product Innovation and Reduced Time-to-Market:
Utilizing cloud HPC enables engineers to work with large models and
detailed simulations that would be too complex and time-consuming
for standard workstations. This leads to the rapid development of
more accurate and effective designs, increasing innovation and
helping speed the delivery of products to market.
- Uninterrupted Productivity: Simr ensures a no-compromise
user experience by enabling engineers to use any and all of their
existing simulation platforms and workflows – including those from
Ansys, Dassault, and Siemens – without any additional onboarding or
configuration. This eliminates reskilling and ensures that
productivity is not only uninterrupted but accelerated.
- Unmatched Security: The Simr platform's implementation
in the customer’s own cloud account enables IT teams to keep all
proprietary data behind their corporate firewall – under their
complete and exclusive control – while maintaining direct access to
their cloud provider's full range of security and compliance
mechanisms.
- Increased Cost-Efficiency: Unlike consumption-based
pricing models, Simr’s fixed, per-user pricing promotes simulation
use by enabling customers to maintain direct relationships with the
engineering software vendors and cloud providers of their choice.
This enables them to leverage their own negotiated pricing and
access these resources on an as-needed basis.
“Simr lets engineers design better products by giving them the
ability to design and validate literally anything they can conceive
of at previously unimaginable speed,” said Burak Yenier, Co-founder
and CEO at Simr. “As demonstrated by the traction we have with the
world’s top companies and the support of our investors, there is a
strong need for these unique innovations. SimOps is the much-needed
new engine of manufacturing simulations.”
For more information about SimOps and how design engineers
everywhere can benefit from employing best practices in computer
simulations developed by some of the world’s most successful
companies, register here for a panel to be held June 5, 2024
featuring Peter Ungaro, former CEO at Cray Inc., Addison Snell of
Intersect360 and Ed Cordin of Cambashi.
Additional resources:
- Simr launch blog
- NEW TODAY: Top industry analyst reports and white papers on
SimOps
- Cambashi: Accelerating Innovation with
Simulation: Increasing Simulation-driven Decision-making Requires
Strategic Cloud Enablement and Deeper Community Engagement
- CIMdata: Simr: Accelerating Innovation Using
High-Performance Cloud-Based Simulation and Analytics
- Intersect360 Research: SimOps: Automating Engineering
Innovation Across Today’s Tools
About Simr
Simr is on a mission to help manufacturers thrive by advancing
SimOps, the practice of automating simulation processes to improve
decision-making, innovation, efficiency, and quality in product
design and engineering. Founded by engineers for engineers, Simr
enables rapid product development and delivery with a versatile,
high-performance platform compatible with any compute
infrastructure. Furthering our commitment to making SimOps the new
standard in manufacturing design, our platform allows engineers to
securely design and test product concepts using existing workflows
and tools, providing complete control over their simulation
workflows and data. For more information, visit us at www.simr.com,
LinkedIn and X.
Additional Customer and Industry
Support for Simr
BorgWarner
“Simr provides the opportunity for companies to have the
much-needed agility to innovate, simulate, and design cutting-edge
products for the ever-changing global market,” said Greg Collins,
Senior IT Director of Engineering Systems at BorgWarner. “SimOps
provides the engineering community the framework to leverage the
simulation capabilities and capacity needed to be a market leader
in product innovation.”
Buro Happold
“Simr has enabled us to streamline processes and enhance
efficiency through its cloud-based simulation setup platform,” said
Gilberto Osornio Nieto, Associate at Buro Happold, an
international, integrated consultancy of engineers, designers, and
advisers. “Furthermore, it has significantly expanded our
capabilities, enabling us to swiftly tackle complex, time-dependent
simulations involving combined physics, such as radiation and
moisture content particles, with exceptional speed.”
DEHN
“Using the Simr platform allows us to accelerate our simulation
by a factor of six compared to running them locally—without having
to invest in additional hardware and at very bearable operating
costs,” said Manfred Ferstl, Head of IT Technology Operations at
DEHN, the world leader in lightning protection technology. “Thanks
to this cloud-based simulation environment, DEHN is saving valuable
time as well as the money it would otherwise spend on highly paid
experts in research and IT operations. The research division can
run simulations faster and achieve more precise results using their
tried-and-true simulation solutions.”
FLSmidth
“The freedom that Simr gives us from hardware and CapEx is
accelerating the realization of our MissionZero initiative by
giving our engineering teams more creativity and flexibility,” said
Holger Kirketerp, Head of Cloud Center of Excellence, FLSmidth,
market leader in the global mining and cement industries. “Simr is
critical to our delivery of the solutions that will make
zero-emissions mining operations and cement plants possible by
2030.”
Ozen Engineering
“Following SimOps best practices lets our engineers do much more
with the time they have by removing the need to deal with complex
high-performance computing resources,” said Metin Ozen, CEO and
Principal of Ozen Engineering, an Ansys Elite Channel Partner. “It
puts the ability to set up, access, and use exactly the right
compute resources for their simulations at their fingertips. With
Simr, they are developing higher-quality products in a shorter
amount of time.”
Trantor Enterprises
“Simr’s ability to accelerate design outcomes without exposing
valuable intellectual property outside the customer organization is
unique in this industry,” said Anurag Gupta, Principal of Trantor
Enterprises, who previously served as Head of Sensor Technology for
Google Nest. “It is another key differentiator that makes the
platform an obvious choice for modern manufacturing.”
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